Town of Stratford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prince Edward Island, Canada
Is Airbnb profitable in Town of Stratford in 2025? Explore comprehensive Airbnb analytics for Town of Stratford, Prince Edward Island, Canada to uncover income potential. This 2025 STR market report for Town of Stratford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Town of Stratford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Stratford Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Stratford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Stratford (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Stratford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Stratford is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Stratford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,133, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Stratford
Town of Stratford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Stratford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Stratford:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Stratford
Average Daily Rate (ADR) Airbnb Trends in Town of Stratford (2025)
Effective short term rental pricing strategy in Town of Stratford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Stratford typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Town of Stratford
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Airbnb Seasonality Analysis & Trends in Town of Stratford (2025)
Peak Season (August, July, June)
- Revenue averages $4,116 per month
- Occupancy rates average 61.6%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,457 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,278 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $166
Seasonality Insights for Town of Stratford
- The Airbnb seasonality in Town of Stratford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Stratford's highest earning potential, with monthly revenues capable of climbing to $4,440, occupancy reaching a high of 68.4%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,235, occupancy could drop to 31.9%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Stratford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Stratford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Stratford (2025)
Exploring the top neighborhoods for short-term rentals in Town of Stratford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stratford Waterfront | Scenic waterfront area offering beautiful views of the Hillsborough River and close proximity to the Charlottetown downtown. Great for tourists seeking outdoor activities and relaxation. | Stratford Marina, Stratford Golf Course, Victoria Park, Hillsborough River, Confederation Trail |
| Stratford Village Centre | Main commercial hub with shops, restaurants, and services. Attractive for visitors who appreciate convenience and access to local amenities. | Stratford Mall, Local restaurants and cafes, Cultural events, Public parks |
| East Point | Nearby coastal area known for its natural beauty and proximity to the beach. Ideal for visitors looking to explore PEI's stunning landscapes and beaches. | East Point Lighthouse, Red Point Provincial Park, Beaches, Hiking trails, Scenic viewpoints |
| Avondale | A quiet residential area with spacious properties and green space, appealing for families and those seeking a peaceful environment. | Local playgrounds, Community parks, Nearby forests, Nature trails |
| Woodland Heights | A suburban area with a mix of housing styles, popular with families and those looking for a community-oriented setting. | Community parks, Stratford Elementary School, Nearby shopping facilities, Walking trails |
| Brackley Beach | Close to the famous Brackley Beach, a popular summer destination for visitors to Prince Edward Island, known for its sandy shores and warm waters. | Brackley Beach, National Park, Water sports activities, Camping areas |
| Cornwall | Adjacent to Stratford, Cornwall offers a mix of rural charm and urban amenities, appealing to those looking for a balance of serenity and convenience. | Cornwall Town Hall, Community events, Parks and recreation areas, Nearby golf courses |
| Montague | Located a bit further away but known for its scenic river views and charming small-town feel, appealing to travelers interested in exploring more of PEI. | Montague Waterfront, Local art galleries, Cafes and shops, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Town of Stratford (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Town of Stratford. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Stratford to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Town of Stratford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Stratfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Harbour View Haven
Entire Place • 5 bedrooms
Spacious 5 bedroom house in Stratford/2km to Beach
Entire Place • 5 bedrooms
The Lupin Cottage by the Beach
Entire Place • 3 bedrooms
Harvest Haven close to Kinlock Beach and Golf
Entire Place • 4 bedrooms
Hibiscus House is Minutes to Charlottetown!
Entire Place • 4 bedrooms
Charlottetown Hrbr'view Executive Waterfront
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Stratford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Stratford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dixie | 2 | $79,241 | 373 | 4.80/5.0 |
| Candy | 1 | $62,763 | 27 | 5.00/5.0 |
| Jennifer | 1 | $60,086 | 42 | 4.95/5.0 |
| Amy | 1 | $54,830 | 35 | 4.97/5.0 |
| Alex | 1 | $52,729 | 8 | 5.00/5.0 |
| Kati | 2 | $48,444 | 136 | 4.62/5.0 |
| Karrie | 1 | $47,615 | 26 | 5.00/5.0 |
| Host #8105568 | 2 | $45,102 | 211 | 4.88/5.0 |
| Greg | 1 | $40,495 | 32 | 4.91/5.0 |
| Ahmed | 1 | $39,313 | 80 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Stratford.
Dive Deeper: Advanced Town of Stratford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Stratford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Stratford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Stratford
- The Town of Stratford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Stratford, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Town of Stratford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Stratford
- The dominant room capacity in Town of Stratford is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.6% of the active Airbnb listings in Town of Stratford, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Stratford.
Town of Stratford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Stratford
- The most common guest capacity trend in Town of Stratford vacation rentals is listings accommodating 8+ guests (23.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Town of Stratford STR market, accounting for 47.6% of listings.
- 39.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Stratford.
- On average, properties in Town of Stratford are equipped to host 4.5 guests.
Town of Stratford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Stratford
- The most common availability pattern in Town of Stratford falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Stratford (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Stratford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
29.6% of total
2 Nights
12 listings
22.2% of total
3 Nights
9 listings
16.7% of total
4-6 Nights
7 listings
13% of total
7-29 Nights
6 listings
11.1% of total
30+ Nights
4 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Stratford is 1 Night, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.6% of Town of Stratford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Stratford.
Town of Stratford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
20.4% of total
Moderate
18 listings
33.3% of total
Firm
13 listings
24.1% of total
Strict
12 listings
22.2% of total
Cancellation Policy Insights for Town of Stratford
- The prevailing Airbnb cancellation policy trend in Town of Stratford is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.7%) and stricter (46.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Town of Stratford.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Stratford.
Town of Stratford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Stratford
- The overall average booking lead time for vacation rentals in Town of Stratford is 74 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Town of Stratford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Town of Stratford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Stratford (2025)
Amenity Prevalence
Amenity Insights for Town of Stratford
- Essential amenities in Town of Stratford that guests expect include: Smoke alarm, Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Fire extinguisher, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Stratford: Smoke alarm, Wifi, TV, Free parking on premises.
- Prioritize adding missing essentials: TV, Free parking on premises.
- Consider adding popular differentiators like Washer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Stratford to stay competitive.
Town of Stratford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Stratford
- The typical guest profile for Airbnb in Town of Stratford consists of primarily domestic travelers (78%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.2% of guests.
- Key international markets include Canada (78.2%) and United States (15.5%).
- Top languages spoken are English (60.8%) followed by French (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Halifax.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Stratford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Long River | 17 | $2,500 | $236.42 | 52% |
| Granville | 10 | $2,491 | $276.93 | 56% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |
| Rustico | 27 | $2,307 | $241.08 | 49% |
| Halls Harbour | 16 | $2,240 | $195.39 | 52% |
| Mill River East | 10 | $2,178 | $158.92 | 53% |
| Grand Pre | 10 | $2,112 | $267.30 | 45% |
| Oyster Bed Bridge | 10 | $2,066 | $184.77 | 65% |
| Souris West | 10 | $2,057 | $201.76 | 50% |