New London Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prince Edward Island, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in New London in 2025? Explore comprehensive Airbnb analytics for New London, Prince Edward Island, Canada to uncover income potential. This 2025 STR market report for New London, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in New London, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New London Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key New London Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$222
The average rental revenue earned for an occupied room per day in New London.
Occupancy Rate(?)
49.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,108
Typical annual income for an Airbnb listing in New London. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.5%
Positive growth (3.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in New London.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in New London.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in New London (2025)

Understanding the monthly revenue variations for Airbnb listings in New London is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New London is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New London across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,354 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,938 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,004, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in New London

New London Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the New London STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New London:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in New London

Average Daily Rate (ADR) Airbnb Trends in New London (2025)

Effective short term rental pricing strategy in New London involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New London typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
  • Typical properties (Median) charge around $182 per night.
  • Entry-level properties (Bottom 25%) earn around $148 per night.

Average Daily Rate (ADR) Trend by Month in New London

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Airbnb Seasonality Analysis & Trends in New London (2025)

Peak Season (July, August, June)
  • Revenue averages $4,955 per month
  • Occupancy rates average 61.7%
  • Daily rates average $200
Shoulder Season
  • Revenue averages $1,920 per month
  • Occupancy maintains around 30.4%
  • Daily rates hold near $200
Low Season (January, February, December)
  • Revenue drops to average $472 per month
  • Occupancy decreases to average 7.2%
  • Daily rates adjust to average $216

Seasonality Insights for New London

  • The Airbnb seasonality in New London shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases New London's highest earning potential, with monthly revenues capable of climbing to $5,670, occupancy reaching a high of 74.8%, and ADRs peaking at $222.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $405, occupancy could drop to 5.3%, and ADRs may adjust down to $187.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New London.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these New London seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in New London (2025)

Exploring the top neighborhoods for short-term rentals in New London? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Charlottetown
As the capital city of Prince Edward Island, Charlottetown is rich in history and culture. It's a hub for events and festivals, making it an attractive destination for tourists year-round.
Confederation Centre of the Arts, Victoria Row, Peake's Wharf, Charlottetown Marina, Founders' Hall
Cavendish
Famous for its picturesque beaches and the Anne of Green Gables Museum, Cavendish draws families and beachgoers. The area has numerous attractions catering to tourists, especially in the summer months.
Green Gables House, Cavendish Beach, Avonlea Village, Prince Edward Island National Park, Cavendish Boardwalk
Summerside
Summerside is a charming city that offers a mix of history and waterfront attractions. It's a growing destination for visitors seeking a quieter alternative to Charlottetown.
Harbourfront Theatre, Prince County Museum, Summerside Boardwalk, Slemon Park, Eptek Art & Culture Centre
Montague
A quaint town along the scenic waterfront, Montague is ideal for those looking to escape the crowds. Its serene environment and local businesses attract visitors seeking a peaceful getaway.
Montague River Heritage Trail, Montague Marina, Local Farmers' Market, Creekbank Park, The Kings Playhouse
Bedeque
Bedeque is known for its rolling hills and agricultural landscape. The peaceful countryside appeals to those looking for nature-based experiences and local charm.
Bedeque Bay Environmental Preserve, Local farms, Bedeque Heritage Centre, Trans Canada Trail access, Scenic cycling routes
Point Prim
Point Prim is a hidden gem known for its stunning coastal views and the historic Point Prim Lighthouse. It's perfect for travelers looking for photography opportunities and quiet retreats.
Point Prim Lighthouse, Scenic drives, Beach areas, Nature trails, Local seafood restaurants
West Prince
An area rich in natural beauty and charm, West Prince includes various small communities that provide unique local experiences. It's ideal for those who enjoy outdoor activities and stunning landscapes.
Green Park Provincial Park, Mill River Provincial Park, Kildare Capes Beach, Nearby hiking trails, Local craft shops
New London
New London, known for its picturesque rural landscapes and close-knit community feel, offers a serene escape, attracting both families and couples looking to relax amidst nature.
New London Bay, Local historic sites, Scenic views, Nearby beaches, Local artisan shops

Understanding Airbnb License Requirements & STR Laws in New London (2025)

With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in New London. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New London to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 28% licensed listings)

Top Performing Airbnb Properties in New London (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in New Londonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Edgewater Beach House in New London

Edgewater Beach House in New London

Entire Place • 5 bedrooms

$53,211
Revenue
75.3%
Occupancy
$381.92
Daily Rate
The Two Cherries: serene getaway near Cavendish

The Two Cherries: serene getaway near Cavendish

Entire Place • 5 bedrooms

$42,017
Revenue
61.9%
Occupancy
$328.94
Daily Rate
Clinton Red Hills Summer House    Lic nbr 4000015

Clinton Red Hills Summer House Lic nbr 4000015

Entire Place • 3 bedrooms

$32,214
Revenue
73.3%
Occupancy
$227.03
Daily Rate
Clinton's Red Fox Inn

Clinton's Red Fox Inn

Entire Place • 7 bedrooms

$30,575
Revenue
26.4%
Occupancy
$476.52
Daily Rate
Maui Sunset Beach House, PEI

Maui Sunset Beach House, PEI

Entire Place • 3 bedrooms

$27,737
Revenue
46.2%
Occupancy
$242.45
Daily Rate
Sunshine By The Sea! 10 minutes from Cavendish.

Sunshine By The Sea! 10 minutes from Cavendish.

Entire Place • 5 bedrooms

$26,990
Revenue
68.5%
Occupancy
$314.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in New London (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in New London based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jennifer3$71,241255.00/5.0
Natasha1$53,211225.00/5.0
Ewa1$32,214184.94/5.0
Curtis1$30,575494.92/5.0
Norma1$27,737125.00/5.0
Greg1$26,99065.00/5.0
Gina1$24,308154.87/5.0
Sarah1$22,627205.00/5.0
Jennifer1$22,618454.87/5.0
Lexi1$21,92374.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New London.

Dive Deeper: Advanced New London STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New London. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

New London Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for New London

  • The New London Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in New London, House properties are the most common (92%), reflecting the local real estate landscape.
  • Houses represent a significant 92% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.

New London Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for New London

  • The dominant room capacity in New London is 3 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 5+ bedrooms properties represent 76.0% of the active Airbnb listings in New London, indicating a high concentration in these sizes.
  • A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New London.

New London Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for New London

  • The most common guest capacity trend in New London vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the New London STR market, accounting for 64.0% of listings.
  • 72.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New London.
  • On average, properties in New London are equipped to host 6.2 guests.

New London Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for New London

  • The most common availability pattern in New London falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in New London (44%), reflecting common guest stay durations or potential owner blocking patterns.

New London Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (17.4%)

2 Nights

4 listings

17.4% of total

3 Nights (43.5%)

3 Nights

10 listings

43.5% of total

4-6 Nights (8.7%)

4-6 Nights

2 listings

8.7% of total

7-29 Nights (26.1%)

7-29 Nights

6 listings

26.1% of total

30+ Nights (4.3%)

30+ Nights

1 listings

4.3% of total

Key Insights

  • The most prevalent minimum stay requirement in New London is 3 Nights, adopted by 43.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (17.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 43.5% of New London hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New London.

New London Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.7%)

Flexible

2 listings

8.7% of total

Moderate

1 listings

4.3% of total

Firm (65.2%)

Firm

15 listings

65.2% of total

Strict (21.7%)

Strict

5 listings

21.7% of total

Cancellation Policy Insights for New London

  • The prevailing Airbnb cancellation policy trend in New London is Firm, used by 65.2% of listings.
  • A majority (86.9%) of hosts in New London utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 65.2% market standard in New London.
  • Regularly review your cancellation policy against competitors and market demand shifts in New London.

New London STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for New London

  • The overall average booking lead time for vacation rentals in New London is 81 days.
  • Guests book furthest in advance for stays during November (average 290 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (151 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in New London.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 290 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 151 days) to capture early planners.
  • Monitor your own booking lead times against these New London averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in New London (2025)

Amenity Prevalence

Amenity Insights for New London

  • Essential amenities in New London that guests expect include: TV, Fire extinguisher, Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Patio or balcony, Backyard, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for New London: TV, Fire extinguisher, Smoke alarm, Kitchen, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen, Wifi.
  • Consider adding popular differentiators like Patio or balcony or Backyard to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in New London to stay competitive.

New London Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for New London

  • The typical guest profile for Airbnb in New London consists of primarily domestic travelers (74%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 73.8% of guests.
  • Key international markets include Canada (73.8%) and United States (24.6%).
  • Top languages spoken are English (73%) followed by French (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Ottawa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the New London Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wentworth23$2,556$225.3044%
Long River17$2,500$236.4252%
Granville10$2,491$276.9356%
Port Williams16$2,478$245.9552%
Rustico27$2,307$241.0849%
Halls Harbour16$2,240$195.3952%
Mill River East10$2,178$158.9253%
Grand Pre10$2,112$267.3045%
Oyster Bed Bridge10$2,066$184.7765%
Souris West10$2,057$201.7750%

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