Charlottetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prince Edward Island, Canada
Is Airbnb profitable in Charlottetown in 2025? Explore comprehensive Airbnb analytics for Charlottetown, Prince Edward Island, Canada to uncover income potential. This 2025 STR market report for Charlottetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 319 active listings.
Whether you're considering an Airbnb investment in Charlottetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Charlottetown Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Charlottetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Charlottetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Charlottetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Charlottetown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Charlottetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,098+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Charlottetown
Charlottetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Charlottetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Charlottetown:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Charlottetown
Average Daily Rate (ADR) Airbnb Trends in Charlottetown (2025)
Effective short term rental pricing strategy in Charlottetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Charlottetown typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Charlottetown
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Airbnb Seasonality Analysis & Trends in Charlottetown (2025)
Peak Season (August, July, June)
- Revenue averages $4,194 per month
- Occupancy rates average 63.5%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,462 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,313 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $156
Seasonality Insights for Charlottetown
- The Airbnb seasonality in Charlottetown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Charlottetown's highest earning potential, with monthly revenues capable of climbing to $4,628, occupancy reaching a high of 72.0%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,166, occupancy could drop to 31.1%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Charlottetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Charlottetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Charlottetown (2025)
Exploring the top neighborhoods for short-term rentals in Charlottetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | The heart of Charlottetown, known for its charming Victorian architecture and vibrant culture. A prime spot for tourists looking to explore the city's rich history and enjoy local attractions. | Confederation Centre of the Arts, Victoria Row, St. Dunstan's Basilica, Charlottetown Waterfront, Founders' Hall |
| Clyde River | A picturesque area just outside the city offering peaceful waterfront views and natural beauty. Ideal for visitors seeking a serene getaway while still being close to downtown. | Clyde River Golf and Country Club, Peake's Wharf, Confederation Bridge, Island Hill Farm, Charlottetown Beach |
| Prince Edward Island National Park | A stunning national park with beautiful beaches, hiking trails, and rich wildlife. This area attracts outdoor enthusiasts and families looking for recreational activities. | Cavendish Beach, Green Gables House, Brackley Beach, Stanhope Beach, Biking Trails |
| Brackley Beach | A popular beach destination for families and tourists, Brackley Beach offers golden sands and swimming opportunities, making it an excellent location for vacation rentals. | Brackley Beach Provincial Park, National Park beaches, Restaurants with ocean views, Water sports rental shops, Campsites along the beach |
| Queen Street | Known for its lively atmosphere, shops, and restaurants. A hub for local events and entertainment, perfect for those wanting to experience the local culture and nightlife. | Confederation Centre of the Arts, Art galleries, Local eateries and cafes, Charlottetown Farmers' Market, Live music venues |
| Rustico | A charming community known for its scenic views and proximity to beautiful beaches. Great for visitors interested in local culture and seafood dining. | Rustico Harbour, Local seafood restaurants, Canoeing and kayaking, Island Traditions Cuisine, Fishing spots |
| Souris | A delightful coastal town on the eastern tip of the island, known for its ferry services to the Magdalen Islands and scenic beauty. Attractive for tourists exploring the coastline. | Souris Beach, Souris Lighthouse, Eastern Kings Museum, Victoria-By-the-Sea, Local artisan shops |
| Cornwall | A growing suburb of Charlottetown, offering a mix of residential comfort and proximity to urban amenities. An ideal location for families visiting the area. | Cornwall Square, Local parks and playgrounds, Shopping centers, Fitness facilities, Community events |
Understanding Airbnb License Requirements & STR Laws in Charlottetown (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Charlottetown. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Charlottetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Charlottetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Charlottetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wayne Manor Penthouse - Luxury / Rooftop Hot Tub
Entire Place • 3 bedrooms
Brighton House PEI
Entire Place • 4 bedrooms
Jim’s Retreat w stone fireplace/seasonal hot tub
Entire Place • 3 bedrooms
Bishop House. Sleeps 8. Downtown with Hot Tub!
Entire Place • 4 bedrooms
Spacious 5 Bedroom House with 2 living areas!
Entire Place • 5 bedrooms
Sugarberry House - Downtown Charlottetown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Charlottetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Charlottetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Island Properties | 20 | $758,420 | 2410 | 4.87/5.0 |
| Terrie | 12 | $377,883 | 1512 | 4.96/5.0 |
| Leslie | 6 | $250,390 | 804 | 4.91/5.0 |
| Ashley | 5 | $216,129 | 703 | 4.93/5.0 |
| Lisa | 3 | $135,108 | 168 | 4.98/5.0 |
| Stacy And Andrea | 6 | $129,144 | 940 | 4.87/5.0 |
| Inn | 6 | $105,502 | 64 | 4.79/5.0 |
| Ellen | 3 | $99,134 | 152 | 4.99/5.0 |
| Heather | 4 | $97,246 | 85 | 4.94/5.0 |
| Lindsay | 1 | $93,882 | 32 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Charlottetown.
Dive Deeper: Advanced Charlottetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Charlottetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCharlottetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Charlottetown
- The Charlottetown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 319 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Charlottetown, House properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Charlottetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Charlottetown
- The dominant room capacity in Charlottetown is 2 bedrooms listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.0% of the active Airbnb listings in Charlottetown, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Charlottetown.
Charlottetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Charlottetown
- The most common guest capacity trend in Charlottetown vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Charlottetown STR market, accounting for 49.6% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Charlottetown.
- On average, properties in Charlottetown are equipped to host 3.9 guests.
Charlottetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Charlottetown
- The most common availability pattern in Charlottetown falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Charlottetown (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Charlottetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
20.8% of total
2 Nights
101 listings
35.1% of total
3 Nights
44 listings
15.3% of total
4-6 Nights
37 listings
12.8% of total
7-29 Nights
21 listings
7.3% of total
30+ Nights
25 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Charlottetown is 2 Nights, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.1% of Charlottetown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Charlottetown.
Charlottetown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.1% of total
Flexible
40 listings
14.2% of total
Moderate
73 listings
26% of total
Firm
88 listings
31.3% of total
Strict
77 listings
27.4% of total
Cancellation Policy Insights for Charlottetown
- The prevailing Airbnb cancellation policy trend in Charlottetown is Firm, used by 31.3% of listings.
- A majority (58.7%) of hosts in Charlottetown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.3% market standard in Charlottetown.
- Regularly review your cancellation policy against competitors and market demand shifts in Charlottetown.
Charlottetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Charlottetown
- The overall average booking lead time for vacation rentals in Charlottetown is 63 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Charlottetown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Charlottetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Charlottetown (2025)
Amenity Prevalence
Amenity Insights for Charlottetown
- Essential amenities in Charlottetown that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Charlottetown: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Charlottetown to stay competitive.
Charlottetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Charlottetown
- The typical guest profile for Airbnb in Charlottetown consists of primarily domestic travelers (70%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.3% of guests.
- Key international markets include Canada (70.3%) and United States (22.4%).
- Top languages spoken are English (66.2%) followed by French (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Halifax.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Charlottetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Long River | 17 | $2,500 | $236.42 | 52% |
| Granville | 10 | $2,491 | $276.93 | 56% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |
| Rustico | 27 | $2,307 | $241.08 | 49% |
| Halls Harbour | 16 | $2,240 | $195.39 | 52% |
| Mill River East | 10 | $2,178 | $158.92 | 53% |
| Grand Pre | 10 | $2,112 | $267.30 | 45% |
| Oyster Bed Bridge | 10 | $2,066 | $184.77 | 65% |
| Souris West | 10 | $2,057 | $201.76 | 50% |