Wellington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Wellington in 2025? Explore comprehensive Airbnb analytics for Wellington, Ontario, Canada to uncover income potential. This 2025 STR market report for Wellington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Wellington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wellington Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wellington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wellington (2025)
Understanding the monthly revenue variations for Airbnb listings in Wellington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellington is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,369 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellington
Wellington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wellington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellington:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellington
Average Daily Rate (ADR) Airbnb Trends in Wellington (2025)
Effective short term rental pricing strategy in Wellington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellington typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $443+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $218 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Wellington
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Airbnb Seasonality Analysis & Trends in Wellington (2025)
Peak Season (August, July, June)
- Revenue averages $6,360 per month
- Occupancy rates average 64.7%
- Daily rates average $294
Shoulder Season
- Revenue averages $2,880 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $255
Low Season (January, February, March)
- Revenue drops to average $1,194 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $230
Seasonality Insights for Wellington
- The Airbnb seasonality in Wellington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wellington's highest earning potential, with monthly revenues capable of climbing to $7,112, occupancy reaching a high of 73.8%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,056, occupancy could drop to 17.2%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wellington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wellington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wellington (2025)
Exploring the top neighborhoods for short-term rentals in Wellington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wellington Village | A charming and historic area known for its beautiful waterfront and vibrant arts scene. Ideal for travelers looking to experience local culture and nature. | Wellington Beach, Macaulay Heritage Park, Wellington Farmers' Market, Prince Edward County Wine Tours, Lake Ontario |
| Picton | The largest town in Prince Edward County, offering a mix of historical charm and modern conveniences. Popular for tourists exploring the county's wineries and festivals. | Picton Harbour, Macaulay Mountain Conservation Area, The Regent Theatre, Picton's Main Street shops, Sandbanks Provincial Park |
| Bloomfield | A quaint village known for its local shops and dining options. Attracts those looking for a peaceful retreat with access to outdoor activities and community events. | Bloomfield Town Hall, Local art galleries, Cycling routes, Nearby wineries, The Bloomfield Market |
| Sandbanks Provincial Park | A prime destination for nature lovers with beautiful beaches and trails. Attracts campers, beachgoers, and outdoor enthusiasts. | Sandbanks beaches, Dunes trails, Camping facilities, Birdwatching, Picnic areas |
| Ameliasburg | A suburban neighborhood known for its family-friendly atmosphere and proximity to natural parks. A quiet choice for families and those looking to escape the city's hustle. | Marlies Farm, Ameliasburg Heritage Village, Riverwalk Trail, Local parks, Community events |
| County Road 1 | A scenic drive known for its wineries and farm stands. Ideal for food and wine enthusiasts exploring the best of Prince Edward County. | Wineries, Farm-to-table restaurants, Scenic views, Local markets, Cycling routes |
| North Beach | A popular spot for beachgoers and families, known for its soft sand and warm waters. A great location for summer vacation rentals. | North Beach Provincial Park, Swimming and sunbathing, Picnicking areas, Cycling paths, Nature trails |
| Cherry Valley | A peaceful rural area surrounded by vineyards and orchards. Perfect for those looking to relax and enjoy the countryside atmosphere. | Cherry Valley wineries, Farmers' markets, Scenic landscapes, Birdwatching, Cycling trails |
Understanding Airbnb License Requirements & STR Laws in Wellington (2025)
Yes, Wellington, Ontario, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wellington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Wellington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Wellington Lakehouse
Entire Place • 3 bedrooms
The West Lake House
Entire Place • 5 bedrooms
Prince Edward Landing
Entire Place • 4 bedrooms
The Gathering Place PEC/ hot tub & prov park pass
Entire Place • 4 bedrooms
Land's End 2 Bedroom House in the Heart of PEC
Entire Place • 2 bedrooms
Modern Beach House. Steps to Main St & Beach.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wellington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wellington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samantha | 7 | $296,025 | 146 | 4.92/5.0 |
| Host #245085387 | 12 | $192,869 | 242 | 4.23/5.0 |
| Marcy | 5 | $171,311 | 244 | 4.95/5.0 |
| Corey And Paula | 5 | $158,534 | 1384 | 4.91/5.0 |
| Sandbanks | 3 | $147,218 | 98 | 4.71/5.0 |
| Yvonne | 2 | $132,329 | 68 | 4.91/5.0 |
| Allison | 6 | $126,025 | 298 | 4.89/5.0 |
| Shawn | 1 | $116,658 | 7 | 5.00/5.0 |
| Steph | 1 | $112,011 | 221 | 4.99/5.0 |
| Raman | 3 | $102,466 | 48 | 4.34/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellington.
Dive Deeper: Advanced Wellington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellington
- The Wellington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wellington, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.7%) offer potential for unique stay experiences.
Wellington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellington
- The dominant room capacity in Wellington is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.5% of the active Airbnb listings in Wellington, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wellington.
Wellington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellington
- The most common guest capacity trend in Wellington vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Wellington STR market, accounting for 50.4% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellington.
- On average, properties in Wellington are equipped to host 4.7 guests.
Wellington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellington
- The most common availability pattern in Wellington falls within the 181-270 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wellington (58.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wellington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
24.1% of total
2 Nights
66 listings
61.1% of total
3 Nights
8 listings
7.4% of total
4-6 Nights
1 listings
0.9% of total
30+ Nights
7 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wellington is 2 Nights, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Wellington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.1% of Wellington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellington.
Wellington Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
5 listings
4.3% of total
Super Strict 30 Days
1 listings
0.9% of total
Super Strict 60 Days
1 listings
0.9% of total
Non-refundable
4 listings
3.4% of total
Flexible
2 listings
1.7% of total
Moderate
41 listings
35.3% of total
Firm
26 listings
22.4% of total
Strict
36 listings
31% of total
Cancellation Policy Insights for Wellington
- The prevailing Airbnb cancellation policy trend in Wellington is Moderate, used by 35.3% of listings.
- A majority (53.4%) of hosts in Wellington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Wellington.
- With 31% using Strict terms, this is a viable option in Wellington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellington.
Wellington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellington
- The overall average booking lead time for vacation rentals in Wellington is 64 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Wellington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Wellington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wellington (2025)
Amenity Prevalence
Amenity Insights for Wellington
- Essential amenities in Wellington that guests expect include: Carbon monoxide alarm, Smoke alarm, Wifi, Heating, Free parking on premises, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellington: Carbon monoxide alarm, Smoke alarm, Wifi, Heating, Free parking on premises, TV, Air conditioning.
- Prioritize adding missing essentials: Heating, Free parking on premises, TV, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellington to stay competitive.
Wellington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wellington
- The typical guest profile for Airbnb in Wellington consists of primarily domestic travelers (93%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.7% of guests.
- Key international markets include Canada (92.7%) and United States (3%).
- Top languages spoken are English (56.8%) followed by French (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wellington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rushville | 13 | $6,613 | $489.17 | 50% |
| Naples | 21 | $6,262 | $553.45 | 47% |
| Town of Otisco | 19 | $5,936 | $404.67 | 44% |
| Town of Skaneateles | 62 | $5,047 | $476.41 | 46% |
| Town of Varick | 32 | $4,969 | $420.62 | 46% |
| Town of Canandaigua | 84 | $4,922 | $429.04 | 44% |
| Town of Torrey | 29 | $4,796 | $376.23 | 51% |
| Town of Mansfield | 58 | $4,670 | $517.93 | 32% |
| Town of Pulteney | 63 | $4,627 | $428.38 | 46% |
| Town of Niles | 34 | $4,449 | $670.82 | 41% |