Wawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Wawa in 2025? Explore comprehensive Airbnb analytics for Wawa, Ontario, Canada to uncover income potential. This 2025 STR market report for Wawa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Wawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wawa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Wawa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$120
The average rental revenue earned for an occupied room per day in Wawa.
Occupancy Rate(?)
47.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,957
Typical annual income for an Airbnb listing in Wawa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.8%
Slight decrease (-0.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Wawa.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Wawa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Wawa (2025)

Understanding the monthly revenue variations for Airbnb listings in Wawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wawa is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wawa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,574 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,713 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,051, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wawa

Wawa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Wawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wawa:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wawa

Average Daily Rate (ADR) Airbnb Trends in Wawa (2025)

Effective short term rental pricing strategy in Wawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wawa typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Wawa

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Airbnb Seasonality Analysis & Trends in Wawa (2025)

Peak Season (August, June, May)
  • Revenue averages $2,820 per month
  • Occupancy rates average 57.2%
  • Daily rates average $121
Shoulder Season
  • Revenue averages $1,783 per month
  • Occupancy maintains around 43.8%
  • Daily rates hold near $120
Low Season (January, March, December)
  • Revenue drops to average $1,101 per month
  • Occupancy decreases to average 31.1%
  • Daily rates adjust to average $119

Seasonality Insights for Wawa

  • The Airbnb seasonality in Wawa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wawa's highest earning potential, with monthly revenues capable of climbing to $2,961, occupancy reaching a high of 75.8%, and ADRs peaking at $121.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $988, occupancy could drop to 17.0%, and ADRs may adjust down to $119.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wawa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Wawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Wawa (2025)

Exploring the top neighborhoods for short-term rentals in Wawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Wawa
A stunning natural area with beautiful views and outdoor activities. Perfect for travelers looking for relaxation and nature adventures, including fishing and hiking.
Wawa Lake, Wawa Goose Monument, Fishing spots, Canoeing, Hiking trails
Wawa Downtown
The heart of Wawa offering local shops, dining, and cultural experiences. Ideal for visitors interested in exploring local life and history.
Wawa Heritage Museum, Local cafes, Shopping at local boutiques, Cultural events
Pancake Bay Provincial Park
A scenic provincial park known for its beautiful beaches and hiking trails. Attracts nature lovers and those looking for outdoor activities.
Pancake Bay Beach, Hiking trails, Wildlife viewing, Picnic areas
Lake Superior
Your gateway to exploring the rugged beauty of Lake Superior, attracting tourists for its pristine nature and recreational activities.
Superior Hiking Trail, Beach access, Kayaking, Wildlife viewing
Agawa Canyon
A breathtaking canyon area known for its stunning views and railway tours. Great for outdoor enthusiasts and those looking for picturesque landscapes.
Agawa Canyon Train Tour, Hiking trails, Photography spots
Missinaibi Provincial Park
A remote and beautiful provincial park ideal for canoeing and wilderness experiences. Perfect for adventure seekers and nature lovers.
Canoeing, Camping, Wildlife viewing
Trans-Canada Highway Access
Easy access to the Trans-Canada Highway allows for travelers to explore further while providing convenience for short-term stays.
Scenic viewpoints, Gas stations, Local diners
Explorers' Route
A scenic drive through the natural beauty of the region, attracting travelers who appreciate beautiful drives and exploration.
Nature stops, Scenic overlooks, Biking trails

Understanding Airbnb License Requirements & STR Laws in Wawa (2025)

While Wawa, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wawa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Wawa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfy 3 bedroom home near Wawa beach

Comfy 3 bedroom home near Wawa beach

Entire Place • 3 bedrooms

$29,489
Revenue
33.9%
Occupancy
$160.17
Daily Rate
Red house with a Lakeview

Red house with a Lakeview

Entire Place • 3 bedrooms

$29,143
Revenue
46.3%
Occupancy
$171.47
Daily Rate
Beautiful Marina Bay House Marina and Bay Views

Beautiful Marina Bay House Marina and Bay Views

Entire Place • 2 bedrooms

$27,995
Revenue
44.2%
Occupancy
$149.15
Daily Rate
The White House

The White House

Entire Place • 4 bedrooms

$25,955
Revenue
44.5%
Occupancy
$159.48
Daily Rate
Cozy Winston apartment.

Cozy Winston apartment.

Entire Place • 2 bedrooms

$24,414
Revenue
48.4%
Occupancy
$110.32
Daily Rate
A newly renovated home in the heart of Wawa.

A newly renovated home in the heart of Wawa.

Entire Place • 3 bedrooms

$24,081
Revenue
67.4%
Occupancy
$137.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Wawa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Wawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Harry2$55,0981024.86/5.0
Leah1$29,489674.67/5.0
Sandra1$27,9953944.99/5.0
Heidi2$27,6512464.91/5.0
Lee2$26,265884.63/5.0
Glynis1$24,414744.99/5.0
Tricia1$24,081334.94/5.0
Host #1199322791$22,882474.89/5.0
Judy1$18,25694.89/5.0
Anita1$18,1471344.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wawa.

Dive Deeper: Advanced Wawa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wawa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wawa

  • The Wawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wawa, House properties are the most common (57.9%), reflecting the local real estate landscape.
  • Houses represent a significant 57.9% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Wawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wawa

  • The dominant room capacity in Wawa is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 78.9% of the active Airbnb listings in Wawa, indicating a high concentration in these sizes.
  • A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wawa.

Wawa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wawa

  • The most common guest capacity trend in Wawa vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Wawa STR market, accounting for 68.4% of listings.
  • 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wawa.
  • On average, properties in Wawa are equipped to host 4.6 guests.

Wawa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wawa

  • The most common availability pattern in Wawa falls within the 181-270 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Wawa (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Wawa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (64.7%)

1 Night

11 listings

64.7% of total

2 Nights (29.4%)

2 Nights

5 listings

29.4% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Wawa is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.1%) of the Wawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 64.7% of Wawa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wawa.

Wawa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.8%)

Flexible

5 listings

27.8% of total

Moderate (55.6%)

Moderate

10 listings

55.6% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Wawa

  • The prevailing Airbnb cancellation policy trend in Wawa is Moderate, used by 55.6% of listings.
  • The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Wawa may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55.6% market standard in Wawa.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wawa.

Wawa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Wawa

  • The overall average booking lead time for vacation rentals in Wawa is 37 days.
  • Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Wawa.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Wawa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Wawa (2025)

Amenity Prevalence

Amenity Insights for Wawa

  • Essential amenities in Wawa that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, TV, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wawa: Wifi, Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wawa to stay competitive.

Wawa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wawa

  • The typical guest profile for Airbnb in Wawa consists of primarily domestic travelers (76%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 75.5% of guests.
  • Key international markets include Canada (75.5%) and United States (22%).
  • Top languages spoken are English (63.4%) followed by French (11.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Ottawa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Wawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bay Mills Township13$3,759$257.3453%
Whitefish Township28$3,099$239.6548%
Grand Marais46$2,791$250.9048%
McMillan Township28$2,600$206.8247%
Brimley10$2,282$173.7352%
Germfask15$2,275$141.0269%
Lakefield Township25$2,270$202.0546%
Trout Lake Township13$2,209$201.3141%
Sault Ste. Marie47$2,089$147.5351%
Huron Shores12$1,948$154.5349%

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