Tobermory Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Tobermory in 2025? Explore comprehensive Airbnb analytics for Tobermory, Ontario, Canada to uncover income potential. This 2025 STR market report for Tobermory, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Tobermory, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tobermory Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tobermory Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tobermory (2025)
Understanding the monthly revenue variations for Airbnb listings in Tobermory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tobermory is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tobermory across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,679+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,800 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,962 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tobermory
Tobermory Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tobermory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tobermory:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tobermory
Average Daily Rate (ADR) Airbnb Trends in Tobermory (2025)
Effective short term rental pricing strategy in Tobermory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tobermory typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $164 per night.
Average Daily Rate (ADR) Trend by Month in Tobermory
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Airbnb Seasonality Analysis & Trends in Tobermory (2025)
Peak Season (August, July, June)
- Revenue averages $4,471 per month
- Occupancy rates average 48.1%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,643 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $242
Low Season (February, March, December)
- Revenue drops to average $1,220 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $217
Seasonality Insights for Tobermory
- The Airbnb seasonality in Tobermory shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tobermory's highest earning potential, with monthly revenues capable of climbing to $5,259, occupancy reaching a high of 59.7%, and ADRs peaking at $285.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $846, occupancy could drop to 20.1%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tobermory.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tobermory seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tobermory (2025)
Exploring the top neighborhoods for short-term rentals in Tobermory? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Big Tub Harbour | A picturesque harbor known for its clear waters and scenic beauty. Ideal for tourists who enjoy boating, diving, and exploring nature. | Fathom Five National Marine Park, Big Tub Lighthouse, Scuba diving, Boat tours, Beaches |
| Tobermory Village | The charming village atmosphere with shops, restaurants, and access to the ferry. Great for tourists wanting local experiences and convenience. | Tobermory Harbor, Local artisan shops, Restaurants, Kayaking, Ferry to Manitoulin Island |
| Lion's Head | A nearby town with stunning views of the bay and cliffs. Attracts visitors for its natural beauty and outdoor activities. | Lion's Head Provincial Park, Hiking trails, Scenic lookouts, Swimming, Camping |
| Flowerpot Island | Famous for its unique rock formations and natural beauty. A popular day trip destination for those who enjoy hiking and photography. | Flowerpot Island, Hiking trails, Grotto, Snorkeling, Picnicking |
| Northern Bruce Peninsula | Known for its rugged landscapes and outdoor activities. Suitable for nature lovers and those interested in hiking and wildlife. | Bruce Peninsula National Park, Hiking trails, Wildlife viewing, Caving, Swimming in clear waters |
| Devil's Monument | Offers stunning views and is a great spot for those interested in geology and photography. Attracts nature enthusiasts and explorers. | Geological features, Photography spots, Hiking, Nature trails, Sightseeing |
| Wiarton | A quaint nearby town with local amenities and beautiful waterfront views. A great base for exploring the surrounding area. | Wiarton Marina, Local festivals, Beaches, Nature trails, Shopping |
| Cyprus Lake | A natural area along the coast offering various outdoor activities. Perfect for camping, hiking, and enjoying the tranquility of nature. | Camping, Hiking loops, Picnic areas, Swimming, Kayaking |
Understanding Airbnb License Requirements & STR Laws in Tobermory (2025)
While Tobermory, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tobermory to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Tobermory (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tobermorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hiking Boots to Flip Flops. (Sleeps 6 + kids)
Entire Place • 3 bedrooms
Luxury Waterfront Cottage in Tobermory
Entire Place • 4 bedrooms
Stone Cove Evo B&B - Adults Only, Waterfront, AC
Private Room • 1 bedroom
The Big Tub Paradise- Tobermory
Entire Place • 4 bedrooms
Tobermory Chalet & Sauna
Entire Place • 4 bedrooms
Sweepstakes Lookout - Luxury Waterfront & Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tobermory (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tobermory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Darlene | 5 | $156,306 | 150 | 4.78/5.0 |
| Spencer | 4 | $136,115 | 49 | 3.74/5.0 |
| Reilly & Kourtney | 2 | $127,807 | 42 | 4.95/5.0 |
| Megan | 3 | $103,126 | 90 | 4.64/5.0 |
| Property | 1 | $99,164 | 37 | 4.73/5.0 |
| Max | 1 | $87,869 | 206 | 5.00/5.0 |
| Ellen | 3 | $61,466 | 374 | 4.89/5.0 |
| Grey Bruce Cottages | 1 | $60,124 | 20 | 4.75/5.0 |
| Cindy | 2 | $59,638 | 136 | 4.80/5.0 |
| Hannah | 1 | $59,179 | 56 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tobermory.
Dive Deeper: Advanced Tobermory STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tobermory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTobermory Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tobermory
- The Tobermory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.6% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tobermory, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- The presence of 20.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.9%) offer potential for unique stay experiences.
Tobermory Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tobermory
- The dominant room capacity in Tobermory is 3 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 41.1% of the active Airbnb listings in Tobermory, indicating a high concentration in these sizes.
- A significant 38.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tobermory.
Tobermory Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tobermory
- The most common guest capacity trend in Tobermory vacation rentals is listings accommodating 6 guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tobermory STR market, accounting for 44.1% of listings.
- 45.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tobermory.
- On average, properties in Tobermory are equipped to host 4.0 guests.
Tobermory Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tobermory
- The most common availability pattern in Tobermory falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tobermory (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tobermory Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
30.8% of total
2 Nights
34 listings
52.3% of total
3 Nights
2 listings
3.1% of total
4-6 Nights
2 listings
3.1% of total
30+ Nights
7 listings
10.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tobermory is 2 Nights, adopted by 52.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.1%) of the Tobermory Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.8%) caters to monthly stays (30+ nights) in Tobermory, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.3% of Tobermory hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tobermory.
Tobermory Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.3% of total
Super Strict 30 Days
2 listings
3.3% of total
Flexible
3 listings
4.9% of total
Moderate
12 listings
19.7% of total
Firm
18 listings
29.5% of total
Strict
24 listings
39.3% of total
Cancellation Policy Insights for Tobermory
- The prevailing Airbnb cancellation policy trend in Tobermory is Strict, used by 39.3% of listings.
- A majority (68.8%) of hosts in Tobermory utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.3% market standard in Tobermory.
- With 39.3% using Strict terms, this is a viable option in Tobermory, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tobermory.
Tobermory STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tobermory
- The overall average booking lead time for vacation rentals in Tobermory is 44 days.
- Guests book furthest in advance for stays during April (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Tobermory.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Tobermory averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tobermory (2025)
Amenity Prevalence
Amenity Insights for Tobermory
- Essential amenities in Tobermory that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, Fire extinguisher, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tobermory: Wifi, Smoke alarm, Free parking on premises, Heating, Fire extinguisher, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, Heating, Fire extinguisher, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tobermory to stay competitive.
Tobermory Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tobermory
- The typical guest profile for Airbnb in Tobermory consists of primarily domestic travelers (77%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.5% of guests.
- Key international markets include Canada (76.5%) and United States (13.4%).
- Top languages spoken are English (61.7%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tobermory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Meaford | 129 | $2,843 | $246.44 | 45% |
| Mulmur | 43 | $2,837 | $283.33 | 42% |
| The Blue Mountains | 612 | $2,777 | $285.62 | 36% |
| Brockton | 10 | $2,605 | $196.96 | 48% |
| Grey Highlands | 161 | $2,519 | $276.21 | 41% |
| Saugeen Shores | 12 | $2,460 | $296.92 | 44% |
| Killarney | 13 | $2,397 | $227.46 | 52% |
| Carling Township | 44 | $2,378 | $262.53 | 46% |
| Tiny | 193 | $2,340 | $296.76 | 37% |
| Municipality of Northern Bruce Peninsula | 340 | $2,334 | $228.26 | 47% |