Stratford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Stratford in 2025? Explore comprehensive Airbnb analytics for Stratford, Ontario, Canada to uncover income potential. This 2025 STR market report for Stratford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Stratford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stratford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stratford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stratford (2025)
Understanding the monthly revenue variations for Airbnb listings in Stratford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratford is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,181 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratford
Stratford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stratford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratford:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratford
Average Daily Rate (ADR) Airbnb Trends in Stratford (2025)
Effective short term rental pricing strategy in Stratford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratford typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Stratford
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Airbnb Seasonality Analysis & Trends in Stratford (2025)
Peak Season (August, June, July)
- Revenue averages $3,314 per month
- Occupancy rates average 57.6%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,475 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $160
Low Season (February, March, November)
- Revenue drops to average $1,574 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $153
Seasonality Insights for Stratford
- The Airbnb seasonality in Stratford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stratford's highest earning potential, with monthly revenues capable of climbing to $3,673, occupancy reaching a high of 68.8%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,477, occupancy could drop to 34.4%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stratford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stratford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stratford (2025)
Exploring the top neighborhoods for short-term rentals in Stratford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stratford | The heart of the city with convenient access to restaurants, shops, and the famous Stratford Festival. Ideal for travelers attending performances or exploring local attractions. | Stratford Festival Theatre, Queen's Park, Market Square, Stratford Perth Museum, Avon River |
| Stratford Festival District | Home to Canada's largest classical repertory theatre, attracting culture lovers from around the globe. Offers a rich cultural experience and vibrant atmosphere during the festival season. | Stratford Festival, Tom Patterson Theatre, Festival Theatre, The Avon Theatre |
| Avon River | A picturesque area perfect for scenic walks, with access to waterfront activities. Ideal for families and nature lovers seeking a peaceful retreat within the city. | Avon River, Queens Park, Boating activities, Walking trails, Picnic areas |
| University of Waterloo - Stratford Campus | Attracts students and visitors for innovation and technology courses, making it a great location for short-term stays for students and business travelers. | University of Waterloo - Stratford Campus, Conrad Centre for the Performing Arts, Stratford Public Library |
| Heritage Conservation District | A charming residential area with heritage homes and beautiful architecture. Appeals to guests seeking a quaint and historic experience in Stratford. | Heritage buildings, Scenic streetscapes, Local shops, Restaurants with historic charm |
| Market Square | A bustling part of the town with local vendors and restaurants. Great for visitors looking to experience local culture and cuisine. | Market Square, Festivals and events, Local artisan shops, Cafes and eateries |
| Stratford's Parks | Various parks located around Stratford offer recreational facilities and natural beauty, ideal for families and travelers looking for outdoor activities. | William H. Hurst Park, Stratford Civic Gardens, Lower Queens Park, Playgrounds and picnic areas |
| Huron Natural Area | A beautiful natural space just outside Stratford, perfect for those who appreciate nature and the outdoors. Ideal for eco-tourism and nature retreats. | Hiking trails, Bird watching, Natural scenery, Botanical Gardens |
Understanding Airbnb License Requirements & STR Laws in Stratford (2025)
While Stratford, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stratford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stratford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stratfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4-Bedroom House,1 block from Lake
Entire Place • 4 bedrooms
Wow, Two Chic King suites- Walk to DT/Theatre's
Entire Place • 2 bedrooms
Modern & Spacious 1908 Home
Entire Place • 3 bedrooms
Henry House - Patio Suite | An Arrivals Stay
Entire Place • 1 bedroom
4 BD Family Retreat
Entire Place • 4 bedrooms
The Birmingham House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stratford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stratford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brendan | 32 | $826,252 | 2794 | 4.83/5.0 |
| Host #423276289 | 6 | $172,957 | 62 | 4.13/5.0 |
| Mel | 11 | $153,809 | 379 | 4.36/5.0 |
| Sally'S | 5 | $97,676 | 129 | 4.92/5.0 |
| Brett | 2 | $95,532 | 164 | 4.93/5.0 |
| Paula | 3 | $78,088 | 25 | 4.76/5.0 |
| Linda | 1 | $76,579 | 48 | 4.98/5.0 |
| Chris | 5 | $75,991 | 54 | 3.73/5.0 |
| Timothy | 2 | $71,020 | 51 | 5.00/5.0 |
| Tushar | 5 | $67,048 | 21 | 1.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratford.
Dive Deeper: Advanced Stratford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratford
- The Stratford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stratford, Apartment/Condo properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 25.7% portion, catering likely to families or larger groups.
- The presence of 17.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Stratford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratford
- The dominant room capacity in Stratford is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Stratford, indicating a high concentration in these sizes.
Stratford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratford
- The most common guest capacity trend in Stratford vacation rentals is listings accommodating 2 guests (34.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stratford STR market, accounting for 62.3% of listings.
- 17.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratford.
- On average, properties in Stratford are equipped to host 3.2 guests.
Stratford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratford
- The most common availability pattern in Stratford falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stratford (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stratford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
66.7% of total
2 Nights
33 listings
22% of total
3 Nights
5 listings
3.3% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
4 listings
2.7% of total
30+ Nights
7 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Stratford is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.7%) of the Stratford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Stratford hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratford.
Stratford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
19.3% of total
Moderate
63 listings
43.4% of total
Firm
32 listings
22.1% of total
Strict
22 listings
15.2% of total
Cancellation Policy Insights for Stratford
- The prevailing Airbnb cancellation policy trend in Stratford is Moderate, used by 43.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.4% market standard in Stratford.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratford.
Stratford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratford
- The overall average booking lead time for vacation rentals in Stratford is 54 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Stratford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Stratford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stratford (2025)
Amenity Prevalence
Amenity Insights for Stratford
- Essential amenities in Stratford that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratford: Wifi, Smoke alarm, Air conditioning, Heating, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Heating, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratford to stay competitive.
Stratford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stratford
- The typical guest profile for Airbnb in Stratford consists of primarily domestic travelers (73%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.3% of guests.
- Key international markets include Canada (73.3%) and United States (24.3%).
- Top languages spoken are English (70.6%) followed by French (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stratford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| North East Township | 34 | $3,530 | $264.33 | 48% |
| Niagara-on-the-Lake | 413 | $3,358 | $265.20 | 44% |
| Town of Stockton | 16 | $3,172 | $232.49 | 46% |
| Town of Brant | 10 | $2,928 | $274.43 | 43% |
| Severn | 154 | $2,845 | $306.35 | 39% |
| Meaford | 129 | $2,843 | $246.44 | 45% |
| Town of French Creek | 46 | $2,842 | $286.58 | 33% |
| King | 29 | $2,840 | $269.07 | 33% |
| Mulmur | 43 | $2,837 | $283.33 | 42% |
| Gravenhurst | 220 | $2,834 | $308.96 | 41% |