St. Thomas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in St. Thomas in 2025? Explore comprehensive Airbnb analytics for St. Thomas, Ontario, Canada to uncover income potential. This 2025 STR market report for St. Thomas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in St. Thomas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Thomas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Thomas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Thomas (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Thomas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Thomas is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Thomas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,850+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,123 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,089 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $483, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Thomas
St. Thomas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Thomas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Thomas:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Thomas
Average Daily Rate (ADR) Airbnb Trends in St. Thomas (2025)
Effective short term rental pricing strategy in St. Thomas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Thomas typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in St. Thomas
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Airbnb Seasonality Analysis & Trends in St. Thomas (2025)
Peak Season (June, May, July)
- Revenue averages $2,097 per month
- Occupancy rates average 43.7%
- Daily rates average $86
Shoulder Season
- Revenue averages $1,567 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $84
Low Season (January, February, November)
- Revenue drops to average $1,131 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $81
Seasonality Insights for St. Thomas
- The Airbnb seasonality in St. Thomas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Thomas's highest earning potential, with monthly revenues capable of climbing to $2,193, occupancy reaching a high of 62.3%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,000, occupancy could drop to 32.5%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Thomas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Thomas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Thomas (2025)
Exploring the top neighborhoods for short-term rentals in St. Thomas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Red Hook | A vibrant waterfront area known for its stunning views and proximity to the ferry. Good for tourists, with restaurants and shops nearby. | Ferry to St. John, Restaurants and bars, Local markets, Beautiful beaches, Water sports activities |
| Charlotte Amalie | The historic capital of the U.S. Virgin Islands; rich in history and culture. An ideal place for those interested in shopping and history. | Fort Christian, Blackbeard's Castle, Shopping at Main Street, St. Thomas Synagogue, Danish West Indies Museum |
| Magens Bay | Home to one of the most beautiful beaches in the world. Perfect for beach lovers and families looking to relax. | Magens Bay Beach, Hiking trails, Snorkeling opportunities, Picnic areas, Local wildlife |
| East End | A quieter side of St. Thomas featuring beautiful beaches and laid-back atmosphere. Great for those seeking solitude and natural beauty. | Sapphire Beach, Secret Harbour, Coral World Ocean Park, Local dining, Water sports |
| Tutu | A central and convenient area with easy access to shopping, dining, and attractions. Good for families and groups. | Tutu Park Mall, Local shops, Close to beaches, Cultural sights, Dining options |
| Coki Point | Famous for its beautiful beach and vibrant underwater life. Attracts snorkeling and diving enthusiasts. | Coki Beach, Coral reefs, Snorkeling tours, Beach bars, Local vendors |
| Frenchman's Reef | Luxurious resort area with stunning views and amenities. Great for tourists looking for a high-end experience. | Sugar Bay Resort, Beaches, Spa facilities, Dining options, Water sports |
| Brewers Bay | A historic area with natural beauty and fewer tourists. Perfect for those who want to escape the crowds and explore nature. | Brewers Bay Beach, Historical landmarks, Hiking trails, Local wildlife, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in St. Thomas (2025)
While St. Thomas, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Thomas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Thomas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Thomasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stokes
Entire Place • 5 bedrooms
Luxurious Four Bedroom Home
Entire Place • 4 bedrooms
Modern Oasis
Entire Place • 3 bedrooms
Lavish Oasis in St. Thomas
Entire Place • 4 bedrooms
The Glenholm
Entire Place • 1 bedroom
Groups: Travelling for work; wedding; family trips
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Thomas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Thomas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Callista | 2 | $88,290 | 96 | 4.89/5.0 |
| Kareema | 1 | $57,345 | 50 | 4.72/5.0 |
| Rebecca | 1 | $40,481 | 14 | 5.00/5.0 |
| Alex | 2 | $33,043 | 97 | 4.79/5.0 |
| Lisa | 1 | $31,687 | 41 | 4.93/5.0 |
| Host #479211834 | 1 | $28,317 | 39 | 4.95/5.0 |
| Matt | 1 | $27,358 | 71 | 4.99/5.0 |
| Annette | 1 | $24,561 | 48 | 5.00/5.0 |
| Tom | 1 | $22,500 | 4 | 5.00/5.0 |
| Sarah | 1 | $17,153 | 24 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Thomas.
Dive Deeper: Advanced St. Thomas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Thomas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Thomas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Thomas
- The St. Thomas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St. Thomas, House properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 63.9% portion, catering likely to families or larger groups.
St. Thomas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Thomas
- The dominant room capacity in St. Thomas is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.3% of the active Airbnb listings in St. Thomas, indicating a high concentration in these sizes.
St. Thomas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Thomas
- The most common guest capacity trend in St. Thomas vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St. Thomas STR market, accounting for 38.9% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Thomas.
- On average, properties in St. Thomas are equipped to host 2.9 guests.
St. Thomas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Thomas
- The most common availability pattern in St. Thomas falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Thomas (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Thomas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
36.7% of total
2 Nights
11 listings
36.7% of total
4-6 Nights
5 listings
16.7% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in St. Thomas is 1 Night, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the St. Thomas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.7% of St. Thomas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Thomas.
St. Thomas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
37.9% of total
Moderate
7 listings
24.1% of total
Firm
7 listings
24.1% of total
Strict
4 listings
13.8% of total
Cancellation Policy Insights for St. Thomas
- The prevailing Airbnb cancellation policy trend in St. Thomas is Flexible, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.9% market standard in St. Thomas.
- Using a Strict policy might deter some guests, as only 13.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Thomas.
St. Thomas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Thomas
- The overall average booking lead time for vacation rentals in St. Thomas is 41 days.
- Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in St. Thomas.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these St. Thomas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Thomas (2025)
Amenity Prevalence
Amenity Insights for St. Thomas
- Essential amenities in St. Thomas that guests expect include: Hot water, Wifi, Smoke alarm, Carbon monoxide alarm, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Microwave, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Thomas: Hot water, Wifi, Smoke alarm, Carbon monoxide alarm, Air conditioning, Heating.
- Prioritize adding missing essentials: Air conditioning, Heating.
- Consider adding popular differentiators like Dishes and silverware or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Thomas to stay competitive.
St. Thomas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Thomas
- The typical guest profile for Airbnb in St. Thomas consists of primarily domestic travelers (89%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Canada (89.3%) and United States (8%).
- Top languages spoken are English (71.4%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Thomas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| Peninsula | 15 | $4,588 | $318.56 | 51% |
| Hudson | 12 | $4,226 | $270.68 | 59% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Port Sanilac | 30 | $3,765 | $470.85 | 34% |
| Chagrin Falls | 16 | $3,729 | $240.59 | 51% |
| Catawba Island Township | 14 | $3,594 | $384.97 | 45% |
| Avon Lake | 20 | $3,489 | $210.08 | 50% |
| Harrison Township | 24 | $3,464 | $248.32 | 50% |