Southampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Southampton in 2025? Explore comprehensive Airbnb analytics for Southampton, Ontario, Canada to uncover income potential. This 2025 STR market report for Southampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Southampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Southampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southampton is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,248+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,350 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,336 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,069, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southampton
Southampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southampton:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southampton
Average Daily Rate (ADR) Airbnb Trends in Southampton (2025)
Effective short term rental pricing strategy in Southampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southampton typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Southampton
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Airbnb Seasonality Analysis & Trends in Southampton (2025)
Peak Season (August, July, June)
- Revenue averages $4,674 per month
- Occupancy rates average 54.9%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,772 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $202
Low Season (February, March, November)
- Revenue drops to average $1,726 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $203
Seasonality Insights for Southampton
- The Airbnb seasonality in Southampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southampton's highest earning potential, with monthly revenues capable of climbing to $5,394, occupancy reaching a high of 67.5%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,409, occupancy could drop to 29.2%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southampton (2025)
Exploring the top neighborhoods for short-term rentals in Southampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southampton Beach | A beautiful and serene beach community known for its picturesque waterfront and family-friendly atmosphere. Ideal for tourists looking for a peaceful getaway with stunning sunsets. | Southampton Beach, Chantry Island, Southampton Golf Club, The Beach House Restaurant, Heritage Art Gallery |
| Kimberly | A quaint area that offers a charming small-town vibe, perfect for those looking to escape the hustle and bustle of city life. It's popular for local events and community gatherings. | Kimberly Park, Local Farmers' Market, Heritage Trail, Artisan Shops, Historical Walking Tours |
| Lake Huron | The expansive shoreline provides numerous opportunities for water sports and beach activities, making it a favorite among summer visitors and outdoor enthusiasts. | Lake Huron beaches, Kayaking and sailing spots, Fishing areas, Lakefront parks, Scenic hiking trails |
| Southampton Village | An inviting neighborhood with a strong sense of community and easy access to local amenities. Great for families and visitors wanting to explore local culture. | Southampton Village shops, Local cafes and restaurants, Cultural festivals, Public art installations, Community events |
| Port Elgin | Nearby and easily accessible, Port Elgin offers vibrant local attractions and a lively beach scene, appealing to tourists year-round. | Port Elgin Beach, The Waterfront Park, Local eateries, Festival events, Shopping districts |
| South Bruce Peninsula | A natural landscape perfect for nature lovers and outdoor activities, offering a serene escape and various recreational options. | Bruce Peninsula National Park, Waterfall hikes, Biking trails, Camping spots, Nature tours |
| Tobermory | Famous for its breathtaking natural beauty and crystal-clear waters, Tobermory attracts tourists seeking adventure and exploration. | Tobermory Harbour, Fathom Five National Marine Park, Flowerpot Island, Boat tours, Scuba diving sites |
| Brockton | An inviting destination with a rich history and friendly locals, Brockton is perfect for visitors looking to immerse themselves in local culture and traditions. | Brockton Arts Council, Historical sites, Community festivals, Nature trails, Local dining experiences |
Understanding Airbnb License Requirements & STR Laws in Southampton (2025)
While Southampton, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern, family cottage - a stone's throw to beach
Entire Place • 5 bedrooms
Spa cottage: hot tub, sauna, cold plunge & firepit
Entire Place • 5 bedrooms
Stunning Modern Family Comfort Cottage Steps Away from Beach
Entire Place • 4 bedrooms
Stay on the Bay
Entire Place • 4 bedrooms
Surfhütte on Chantry Beach in Southampton Ontario.
Entire Place • 3 bedrooms
233 ft of Lake Huron Beachfront. Be wowed!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sperry | 3 | $192,563 | 77 | 4.95/5.0 |
| Jeffrey | 7 | $186,069 | 562 | 4.83/5.0 |
| Vicky | 1 | $102,272 | 38 | 5.00/5.0 |
| Ben | 1 | $91,379 | 110 | 4.95/5.0 |
| Julianne | 2 | $84,371 | 44 | 4.96/5.0 |
| David | 2 | $76,011 | 131 | 4.86/5.0 |
| Jenessa And Brandon | 1 | $66,551 | 29 | 4.86/5.0 |
| Mathew | 1 | $65,245 | 38 | 5.00/5.0 |
| Rob | 1 | $59,170 | 108 | 4.91/5.0 |
| Cheyene | 1 | $56,522 | 104 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southampton.
Dive Deeper: Advanced Southampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southampton
- The Southampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southampton, House properties are the most common (71%), reflecting the local real estate landscape.
- Houses represent a significant 71% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.
Southampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southampton
- The dominant room capacity in Southampton is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.9% of the active Airbnb listings in Southampton, indicating a high concentration in these sizes.
- A significant 49.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southampton.
Southampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southampton
- The most common guest capacity trend in Southampton vacation rentals is listings accommodating 8+ guests (31.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Southampton STR market, accounting for 52.7% of listings.
- 58.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southampton.
- On average, properties in Southampton are equipped to host 5.5 guests.
Southampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southampton
- The most common availability pattern in Southampton falls within the 271-366 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southampton (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
16.7% of total
2 Nights
35 listings
38.9% of total
3 Nights
10 listings
11.1% of total
4-6 Nights
9 listings
10% of total
7-29 Nights
11 listings
12.2% of total
30+ Nights
10 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Southampton is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Southampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Southampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southampton.
Southampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
10.6% of total
Moderate
17 listings
20% of total
Firm
36 listings
42.4% of total
Strict
23 listings
27.1% of total
Cancellation Policy Insights for Southampton
- The prevailing Airbnb cancellation policy trend in Southampton is Firm, used by 42.4% of listings.
- A majority (69.5%) of hosts in Southampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.4% market standard in Southampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Southampton.
Southampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southampton
- The overall average booking lead time for vacation rentals in Southampton is 64 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Southampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Southampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southampton (2025)
Amenity Prevalence
Amenity Insights for Southampton
- Essential amenities in Southampton that guests expect include: Smoke alarm, Free parking on premises, Wifi, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southampton: Smoke alarm, Free parking on premises, Wifi, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southampton to stay competitive.
Southampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southampton
- The typical guest profile for Airbnb in Southampton consists of primarily domestic travelers (92%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.7% of guests.
- Key international markets include Canada (91.7%) and United States (4.4%).
- Top languages spoken are English (65.7%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Hamilton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Forester | 11 | $5,685 | $390.48 | 43% |
| Port Sanilac | 30 | $3,765 | $470.85 | 34% |
| Lexington | 31 | $3,459 | $385.98 | 43% |
| Meaford | 129 | $2,843 | $246.44 | 45% |
| Mulmur | 43 | $2,837 | $283.33 | 42% |
| The Blue Mountains | 612 | $2,777 | $285.62 | 36% |
| Brockton | 10 | $2,605 | $196.96 | 48% |
| Sanilac Township | 24 | $2,588 | $281.06 | 45% |
| Grey Highlands | 161 | $2,519 | $276.21 | 41% |
| Saugeen Shores | 12 | $2,460 | $296.92 | 44% |