Sarnia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Sarnia in 2025? Explore comprehensive Airbnb analytics for Sarnia, Ontario, Canada to uncover income potential. This 2025 STR market report for Sarnia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 109 active listings.
Whether you're considering an Airbnb investment in Sarnia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarnia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarnia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarnia (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarnia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarnia is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarnia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,552 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $711, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarnia
Sarnia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarnia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarnia:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarnia
Average Daily Rate (ADR) Airbnb Trends in Sarnia (2025)
Effective short term rental pricing strategy in Sarnia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarnia typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Sarnia
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Airbnb Seasonality Analysis & Trends in Sarnia (2025)
Peak Season (June, July, May)
- Revenue averages $2,536 per month
- Occupancy rates average 50.5%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,829 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $121
Low Season (February, March, December)
- Revenue drops to average $1,242 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $110
Seasonality Insights for Sarnia
- The Airbnb seasonality in Sarnia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarnia's highest earning potential, with monthly revenues capable of climbing to $2,556, occupancy reaching a high of 60.0%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,161, occupancy could drop to 36.9%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarnia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarnia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarnia (2025)
Exploring the top neighborhoods for short-term rentals in Sarnia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Sarnia, close to restaurants, shops, and entertainment. Popular for visitors wanting to experience local life and culture. | Sarnia Library, Imperial Theatre, Victoria Park, Downtown Sarnia shopping, Blue Water Bridge |
| Lakefront | Scenic area with waterfront access, ideal for tourists looking to enjoy water activities and nature. It attracts families and outdoor enthusiasts. | Lake Huron, Sarnia Bay Marina, Canatara Park, Mike Weir Park, the beach |
| Point Edward | A charming village located on the waterfront, known for its picturesque views and proximity to major attractions. Choose this area for its quaint atmosphere and dining options. | Point Edward Waterfront Park, The Bluewater Bridge, Lighthouse and Boardwalk, Restaurants along the St. Clair River, Point Edward Casino |
| Corunna | A quiet community just outside Sarnia, offering a suburban feel. It's perfect for families and those looking for a peaceful retreat near the city. | St. Clair River, Parks and recreation areas, Local shops and dining, St. Joseph's Church, Corunna's historical sites |
| Bright's Grove | A residential neighborhood known for its beautiful homes and proximity to Lake Huron. Attracts guests looking for a peaceful stay near the water. | Bright's Grove Beach, Pinecrest Park, Local parks, Lakefront homes, Community events |
| Lambton Mall Area | This area is known for its shopping and dining options, making it a convenient location for travelers who enjoy retail therapy and accessible amenities. | Lambton Mall, Nearby restaurants, Willowood Park, Boutiques and shops, Entertainment options |
| Sarnia's Industrial Park | While mainly an industrial area, it attracts business travelers and workers in the nearby sectors, offering affordable stays close to employment opportunities. | Local businesses, Industrial attractions, Proximity to major highways, Convenient access to local sites, Brief stay for business purposes |
| Grand Bend | A popular summer destination known for its beautiful beaches and vibrant small-town atmosphere, drawing tourists for its water activities and nightlife. | Grand Bend Beach, Main Street shopping, Nightlife and bars, Summer events and festivals, Boat rentals |
Understanding Airbnb License Requirements & STR Laws in Sarnia (2025)
While Sarnia, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarnia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sarnia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarniabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Direct Private Sandy Beach
Entire Place • 3 bedrooms
Tyka House Manor
Entire Place • 5 bedrooms
Fully Fenced | Ultra Modern | Cathedral Ceiling
Entire Place • 3 bedrooms
The Hanna Home- Inground Pool
Entire Place • 5 bedrooms
Beach Bliss Retreat: Modern Beach Home W/ Hot Tub
Entire Place • 4 bedrooms
Spacious 6-Bedroom Retreat by Ontario’s Blue Coast
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarnia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarnia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reilly & Kourtney | 11 | $207,017 | 245 | 3.93/5.0 |
| Alexandra | 3 | $90,198 | 25 | 5.00/5.0 |
| Massimo | 4 | $73,350 | 164 | 4.90/5.0 |
| Kevin | 1 | $73,286 | 22 | 4.82/5.0 |
| Hilary | 5 | $62,247 | 487 | 4.77/5.0 |
| Domenico | 1 | $60,035 | 10 | 5.00/5.0 |
| Barb | 3 | $50,651 | 316 | 4.93/5.0 |
| Barbara | 2 | $43,743 | 13 | 5.00/5.0 |
| Paul | 1 | $37,851 | 17 | 4.88/5.0 |
| Tatyana | 1 | $36,514 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarnia.
Dive Deeper: Advanced Sarnia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarnia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarnia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarnia
- The Sarnia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 109 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarnia, House properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 69.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Sarnia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarnia
- The dominant room capacity in Sarnia is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.2% of the active Airbnb listings in Sarnia, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sarnia.
Sarnia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarnia
- The most common guest capacity trend in Sarnia vacation rentals is listings accommodating 2 guests (23.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Sarnia STR market, accounting for 42.2% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarnia.
- On average, properties in Sarnia are equipped to host 4.2 guests.
Sarnia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarnia
- The most common availability pattern in Sarnia falls within the 181-270 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sarnia (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarnia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
28.2% of total
2 Nights
29 listings
28.2% of total
3 Nights
10 listings
9.7% of total
4-6 Nights
5 listings
4.9% of total
7-29 Nights
21 listings
20.4% of total
30+ Nights
9 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sarnia is 1 Night, adopted by 28.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.2% of Sarnia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarnia.
Sarnia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
32.2% of total
Moderate
25 listings
27.8% of total
Firm
21 listings
23.3% of total
Strict
15 listings
16.7% of total
Cancellation Policy Insights for Sarnia
- The prevailing Airbnb cancellation policy trend in Sarnia is Flexible, used by 32.2% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.2% market standard in Sarnia.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarnia.
Sarnia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarnia
- The overall average booking lead time for vacation rentals in Sarnia is 36 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Sarnia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Sarnia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarnia (2025)
Amenity Prevalence
Amenity Insights for Sarnia
- Essential amenities in Sarnia that guests expect include: Wifi, Heating, Free parking on premises, Smoke alarm, Carbon monoxide alarm, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarnia: Wifi, Heating, Free parking on premises, Smoke alarm, Carbon monoxide alarm, Air conditioning, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Carbon monoxide alarm, Air conditioning, Hot water.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarnia to stay competitive.
Sarnia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarnia
- The typical guest profile for Airbnb in Sarnia consists of primarily domestic travelers (76%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 75.5% of guests.
- Key international markets include Canada (75.5%) and United States (21.1%).
- Top languages spoken are English (69.4%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarnia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Peninsula | 15 | $4,588 | $318.56 | 51% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Hudson | 12 | $4,226 | $270.68 | 59% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |