Newmarket Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Newmarket in 2025? Explore comprehensive Airbnb analytics for Newmarket, Ontario, Canada to uncover income potential. This 2025 STR market report for Newmarket, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Newmarket, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newmarket Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newmarket Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newmarket (2025)
Understanding the monthly revenue variations for Airbnb listings in Newmarket is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newmarket is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newmarket across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,048 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,170 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $471, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newmarket
Newmarket Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newmarket STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newmarket:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newmarket
Average Daily Rate (ADR) Airbnb Trends in Newmarket (2025)
Effective short term rental pricing strategy in Newmarket involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newmarket typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Newmarket
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Airbnb Seasonality Analysis & Trends in Newmarket (2025)
Peak Season (June, May, July)
- Revenue averages $1,926 per month
- Occupancy rates average 48.8%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,480 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $102
Low Season (January, February, March)
- Revenue drops to average $960 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $86
Seasonality Insights for Newmarket
- The Airbnb seasonality in Newmarket shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newmarket's highest earning potential, with monthly revenues capable of climbing to $1,998, occupancy reaching a high of 56.2%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $798, occupancy could drop to 31.2%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newmarket.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newmarket seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newmarket (2025)
Exploring the top neighborhoods for short-term rentals in Newmarket? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | Main Street is the heartbeat of Newmarket, offering a vibrant mix of shops, restaurants, and community events that attract both locals and tourists. It's a prime spot for visitors who want to immerse themselves in the local culture. | Newmarket Theatre, Elman W. Campbell Museum, Shopper's Drug Mart, Local cafés and restaurants, Patterson Park |
| Historic Downtown | The Historic Downtown area features charming old buildings, unique boutiques, and picturesque streets, making it a favorite for photographers and those interested in history. It's close to parks and the waterfront, enhancing its appeal for visitors. | Riverwalk Commons, Newmarket Farmers' Market, Historic buildings, Public art installations, Shops and eateries |
| Fairy Lake Park | A natural oasis in Newmarket, Fairy Lake Park offers scenic views, trails, and recreational activities. It's popular among families and outdoor enthusiasts, making it an attractive Airbnb hosting location for nature lovers. | Fairy Lake, Scenic trails, Picnic areas, Fishing spots, Birdwatching |
| Yonge Street | Yonge Street is one of the main thoroughfares in Ontario, lined with restaurants, shops, and entertainment options. Its accessibility makes it an ideal location for both tourists and business travelers. | Upper Canada Mall, Various dining options, Public transit access, Annual events, Nearby parks |
| Sandford | A quiet suburban area that offers a peaceful retreat while being close to Newmarket's amenities. This area appeals to visitors looking for a relaxed atmosphere and family-friendly options. | St. John’s Anglican Church, Sandford Community Park, Local trails, Nature walks |
| Davis Drive | Davis Drive is a bustling commercial area with a variety of shopping and dining options. It attracts both shoppers and foodies, making it an appealing location for short-term rentals. | Boxgrove Plaza, Various restaurants, Newmarket Health Centre, Public transport access, Retail shops |
| Upper Canada Mall | One of the largest malls in the region, Upper Canada Mall attracts shoppers from all over Ontario. Its proximity to entertainment options and dining makes it a prime location for hosting guests. | Upper Canada Mall, Cinemas, Food court, Retail stores, Nearby parks |
| Bristol Road | Bristol Road is a family-friendly neighborhood that offers convenient access to schools and parks. It's ideal for families visiting Newmarket who are looking for spacious accommodations. | Bristol Road Park, Local schools, Community center, Quiet residential streets |
Understanding Airbnb License Requirements & STR Laws in Newmarket (2025)
While Newmarket, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newmarket to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Newmarket (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newmarketbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"THE BIRD HOUSE" getaway!
Entire Place • 3 bedrooms
Near Downtown Newmarket - Wifi & Free Parking!
Entire Place • 3 bedrooms
3 Bdrm Bright & Sunny Oasis w/ Indoor Fireplace
Entire Place • 3 bedrooms
25% OFF ~ Cozy, Pet-Friendly, Central w/ Parking!
Entire Place • 2 bedrooms
Cozy Pool house in Newmarket
Entire Place • 2 bedrooms
The Hilton BnB Adult Luxury Suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newmarket (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newmarket based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Foad | 3 | $112,733 | 37 | 4.86/5.0 |
| Megan | 2 | $75,648 | 50 | 4.84/5.0 |
| Leila | 2 | $45,854 | 33 | 4.96/5.0 |
| Cass | 1 | $41,232 | 39 | 4.90/5.0 |
| Mali | 8 | $34,191 | 471 | 4.76/5.0 |
| Minoo | 1 | $31,961 | 22 | 4.82/5.0 |
| Lanny And Jennifer | 1 | $31,460 | 169 | 4.99/5.0 |
| Tracee | 3 | $30,162 | 466 | 4.94/5.0 |
| Elmira | 2 | $28,711 | 20 | 5.00/5.0 |
| Nara | 1 | $26,366 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newmarket.
Dive Deeper: Advanced Newmarket STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newmarket. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewmarket Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newmarket
- The Newmarket Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.1% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newmarket, House properties are the most common (62%), reflecting the local real estate landscape.
- Houses represent a significant 62% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Newmarket Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newmarket
- The dominant room capacity in Newmarket is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Newmarket, indicating a high concentration in these sizes.
Newmarket Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newmarket
- The most common guest capacity trend in Newmarket vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Newmarket STR market, accounting for 55.5% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newmarket.
- On average, properties in Newmarket are equipped to host 3.0 guests.
Newmarket Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newmarket
- The most common availability pattern in Newmarket falls within the 271-366 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Newmarket (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newmarket Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
24% of total
2 Nights
18 listings
18.8% of total
3 Nights
7 listings
7.3% of total
4-6 Nights
4 listings
4.2% of total
7-29 Nights
34 listings
35.4% of total
30+ Nights
10 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Newmarket is 7-29 Nights, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Newmarket, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 35.4% of Newmarket hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newmarket.
Newmarket Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
13.3% of total
Moderate
20 listings
22.2% of total
Firm
24 listings
26.7% of total
Strict
34 listings
37.8% of total
Cancellation Policy Insights for Newmarket
- The prevailing Airbnb cancellation policy trend in Newmarket is Strict, used by 37.8% of listings.
- A majority (64.5%) of hosts in Newmarket utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.8% market standard in Newmarket.
- With 37.8% using Strict terms, this is a viable option in Newmarket, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Newmarket.
Newmarket STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newmarket
- The overall average booking lead time for vacation rentals in Newmarket is 30 days.
- Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Newmarket.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Newmarket averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newmarket (2025)
Amenity Prevalence
Amenity Insights for Newmarket
- Essential amenities in Newmarket that guests expect include: Wifi, Air conditioning, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newmarket: Wifi, Air conditioning, Heating, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newmarket to stay competitive.
Newmarket Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newmarket
- The typical guest profile for Airbnb in Newmarket consists of primarily domestic travelers (74%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.9% of guests.
- Key international markets include Canada (73.9%) and United States (13.1%).
- Top languages spoken are English (58.8%) followed by French (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newmarket Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Porter | 25 | $4,243 | $300.26 | 55% |
| McMurrich/Monteith Township | 26 | $3,922 | $372.53 | 42% |
| South River | 10 | $3,752 | $259.89 | 45% |
| Niagara-on-the-Lake | 413 | $3,358 | $265.20 | 44% |
| Town of Wilson | 27 | $3,195 | $257.32 | 48% |
| Muskoka Lakes Township | 376 | $3,060 | $435.47 | 38% |
| Dysart et al | 264 | $3,046 | $310.03 | 42% |
| McKellar Township | 39 | $2,980 | $368.05 | 40% |
| Huntsville | 305 | $2,978 | $273.77 | 43% |
| Trent Lakes | 197 | $2,968 | $331.60 | 38% |