Grey Highlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Grey Highlands in 2025? Explore comprehensive Airbnb analytics for Grey Highlands, Ontario, Canada to uncover income potential. This 2025 STR market report for Grey Highlands, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 161 active listings.

Whether you're considering an Airbnb investment in Grey Highlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grey Highlands Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grey Highlands Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$276
The average rental revenue earned for an occupied room per day in Grey Highlands.
Occupancy Rate(?)
41.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,226
Typical annual income for an Airbnb listing in Grey Highlands. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.4%
Positive growth (6.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Grey Highlands.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Grey Highlands.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
161
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grey Highlands (2025)

Understanding the monthly revenue variations for Airbnb listings in Grey Highlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grey Highlands is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grey Highlands across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,964 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,699 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,345, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grey Highlands

Grey Highlands Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grey Highlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grey Highlands:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grey Highlands

Average Daily Rate (ADR) Airbnb Trends in Grey Highlands (2025)

Effective short term rental pricing strategy in Grey Highlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grey Highlands typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $448+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $307 or more.
  • Typical properties (Median) charge around $217 per night.
  • Entry-level properties (Bottom 25%) earn around $142 per night.

Average Daily Rate (ADR) Trend by Month in Grey Highlands

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Airbnb Seasonality Analysis & Trends in Grey Highlands (2025)

Peak Season (August, July, June)
  • Revenue averages $5,047 per month
  • Occupancy rates average 50.2%
  • Daily rates average $268
Shoulder Season
  • Revenue averages $3,300 per month
  • Occupancy maintains around 37.9%
  • Daily rates hold near $264
Low Season (March, September, November)
  • Revenue drops to average $2,875 per month
  • Occupancy decreases to average 37.4%
  • Daily rates adjust to average $261

Seasonality Insights for Grey Highlands

  • The Airbnb seasonality in Grey Highlands shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grey Highlands's highest earning potential, with monthly revenues capable of climbing to $5,758, occupancy reaching a high of 59.7%, and ADRs peaking at $270.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,672, occupancy could drop to 28.3%, and ADRs may adjust down to $258.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grey Highlands.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grey Highlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grey Highlands (2025)

Exploring the top neighborhoods for short-term rentals in Grey Highlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Markdale
A charming small town with a picturesque atmosphere and quaint shops. Ideal for guests looking for a peaceful rural getaway while still being close to attractions.
Markdale Golf & Country Club, Local artisanal shops, Hiking trails around Beaver Valley, Nearby apple orchards, Farmers markets
Flesherton
Known for its beautiful scenery and proximity to the Beaver Valley ski resort, it attracts outdoor enthusiasts year-round.
Beaver Valley Ski Club, Hiking in the Niagara Escarpment, Local farms and markets, Flesherton Park, Historic downtown area
Hanover
A small, vibrant community with various cultural events, suitable for families and guests interested in history and local culture.
Hanover Museum, Local dining and shops, Annual festivals and events, Nearby trails for hiking and cycling, Historic architecture
Owensound
A larger town with a rich history, cultural venues, and access to waterfront attractions. Great for visitors looking for a mix of urban and nature.
Owen Sound Marine-Rail Museum, Nearby beaches and parks, Cultural events and festivals, Scenic views along the bay, Great local dining options
Eugenia
A small community near the scenic Eugenia Falls and beautiful landscapes, perfect for nature lovers and those wanting a quiet stay.
Eugenia Falls, Hiking trails, Fishing and kayaking on Lake Eugenia, Local cafes and eateries, Nature reserves
Nobleton
A growing area that caters well to families and is close to many outdoor activities, including skiing and hiking.
Nearby ski resorts, Hiking in the winter and summer, Community celebrations, Local parks and recreation, Agricultural events
Meaford
Located on the scenic shores of Georgian Bay, offering a beautiful waterfront and outdoor activities. A favorite for those exploring the Bruce Peninsula.
Meaford Harbour, Local beaches, Biking and hiking trails, Meaford Hall Arts Centre, Nearby wineries
Curley Lake
A tranquil area ideal for relaxation and enjoying nature. Attracts visitors in search of peace and serenity, especially during the summer.
Curley Lake activities, Fishing and canoeing, Scenic picnic spots, Nature trails, Wildlife sightings

Understanding Airbnb License Requirements & STR Laws in Grey Highlands (2025)

While Grey Highlands, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grey Highlands to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Grey Highlands (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grey Highlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Greenery Lane - w/ private pond, hot tub & sauna!

Greenery Lane - w/ private pond, hot tub & sauna!

Entire Place • 6 bedrooms

$145,878
Revenue
70.6%
Occupancy
$536.18
Daily Rate
5+ bdr SkiChalet Collingwood Blue Mountain Singham

5+ bdr SkiChalet Collingwood Blue Mountain Singham

Entire Place • 6 bedrooms

$144,400
Revenue
79.0%
Occupancy
$413.16
Daily Rate
Stonefox Retreat: Acerage, Pond, Hot Tub & Sauna

Stonefox Retreat: Acerage, Pond, Hot Tub & Sauna

Entire Place • 6 bedrooms

$142,000
Revenue
77.3%
Occupancy
$495.06
Daily Rate
Stunning Silver Springs Retreat - 2hrs from T.O.

Stunning Silver Springs Retreat - 2hrs from T.O.

Entire Place • 16 bedrooms

$129,746
Revenue
20.8%
Occupancy
$3194.28
Daily Rate
Stylish lakefront chalet retreat on sandy bay

Stylish lakefront chalet retreat on sandy bay

Entire Place • 5 bedrooms

$102,065
Revenue
40.8%
Occupancy
$612.52
Daily Rate
Day Break Farm

Day Break Farm

Entire Place • 5 bedrooms

$96,805
Revenue
53.1%
Occupancy
$508.12
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grey Highlands (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grey Highlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mike3$176,4613994.94/5.0
Erica3$173,4587484.97/5.0
Jennifer1$145,878445.00/5.0
Michael2$145,863104.71/5.0
Nancy1$144,400334.85/5.0
Catherine1$142,000565.00/5.0
Marian1$102,06585.00/5.0
Amanda2$101,0481184.92/5.0
Heather1$96,805174.94/5.0
Nicole2$93,326335.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grey Highlands.

Dive Deeper: Advanced Grey Highlands STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grey Highlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grey Highlands Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grey Highlands

  • The Grey Highlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 161 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grey Highlands, House properties are the most common (66.5%), reflecting the local real estate landscape.
  • Houses represent a significant 66.5% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, apartment/condo, unique stays (combined 7.5%) offer potential for unique stay experiences.

Grey Highlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grey Highlands

  • The dominant room capacity in Grey Highlands is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 49.7% of the active Airbnb listings in Grey Highlands, indicating a high concentration in these sizes.
  • A significant 67.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grey Highlands.

Grey Highlands Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grey Highlands

  • The most common guest capacity trend in Grey Highlands vacation rentals is listings accommodating 8+ guests (46%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Grey Highlands STR market, accounting for 65.9% of listings.
  • 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grey Highlands.
  • On average, properties in Grey Highlands are equipped to host 6.0 guests.

Grey Highlands Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grey Highlands

  • The most common availability pattern in Grey Highlands falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Grey Highlands (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grey Highlands Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.6%)

1 Night

24 listings

15.6% of total

2 Nights (55.2%)

2 Nights

85 listings

55.2% of total

3 Nights (7.8%)

3 Nights

12 listings

7.8% of total

4-6 Nights (6.5%)

4-6 Nights

10 listings

6.5% of total

7-29 Nights (3.2%)

7-29 Nights

5 listings

3.2% of total

30+ Nights (11.7%)

30+ Nights

18 listings

11.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Grey Highlands is 2 Nights, adopted by 55.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.8%) of the Grey Highlands Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.7%) caters to monthly stays (30+ nights) in Grey Highlands, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 55.2% of Grey Highlands hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
  • A 2-night minimum appears standard (55.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 11.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grey Highlands.

Grey Highlands Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.9%)

Flexible

16 listings

10.9% of total

Moderate (30.6%)

Moderate

45 listings

30.6% of total

Firm (29.9%)

Firm

44 listings

29.9% of total

Strict (28.6%)

Strict

42 listings

28.6% of total

Cancellation Policy Insights for Grey Highlands

  • The prevailing Airbnb cancellation policy trend in Grey Highlands is Moderate, used by 30.6% of listings.
  • A majority (58.5%) of hosts in Grey Highlands utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.6% market standard in Grey Highlands.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grey Highlands.

Grey Highlands STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grey Highlands

  • The overall average booking lead time for vacation rentals in Grey Highlands is 50 days.
  • Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 41 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (64 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Grey Highlands.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Grey Highlands averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grey Highlands (2025)

Amenity Prevalence

Amenity Insights for Grey Highlands

  • Essential amenities in Grey Highlands that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grey Highlands: Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grey Highlands to stay competitive.

Grey Highlands Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grey Highlands

  • The typical guest profile for Airbnb in Grey Highlands consists of primarily domestic travelers (93%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 92.6% of guests.
  • Key international markets include Canada (92.6%) and United States (4.5%).
  • Top languages spoken are English (64.3%) followed by French (9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Mississauga.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grey Highlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
McMurrich/Monteith Township26$3,922$372.5342%
South River10$3,752$259.8945%
Niagara-on-the-Lake413$3,358$265.2044%
Muskoka Lakes Township376$3,060$435.4738%
McKellar Township39$2,980$368.0540%
Huntsville305$2,978$273.7743%
Kearney59$2,897$263.8644%
Bracebridge207$2,862$321.9640%
Perry Township61$2,845$282.8243%
Severn154$2,845$306.3539%

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