Truro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nova Scotia, Canada
Is Airbnb profitable in Truro in 2025? Explore comprehensive Airbnb analytics for Truro, Nova Scotia, Canada to uncover income potential. This 2025 STR market report for Truro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Truro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Truro Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Truro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Truro (2025)
Understanding the monthly revenue variations for Airbnb listings in Truro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Truro is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Truro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,024+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Truro
Truro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Truro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Truro:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Truro
Average Daily Rate (ADR) Airbnb Trends in Truro (2025)
Effective short term rental pricing strategy in Truro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Truro typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $170+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Truro
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Airbnb Seasonality Analysis & Trends in Truro (2025)
Peak Season (June, August, May)
- Revenue averages $2,612 per month
- Occupancy rates average 43.5%
- Daily rates average $110
Shoulder Season
- Revenue averages $2,140 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $110
Low Season (January, March, November)
- Revenue drops to average $1,600 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $114
Seasonality Insights for Truro
- The Airbnb seasonality in Truro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Truro's highest earning potential, with monthly revenues capable of climbing to $2,621, occupancy reaching a high of 58.8%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,469, occupancy could drop to 33.3%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Truro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Truro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Truro (2025)
Exploring the top neighborhoods for short-term rentals in Truro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Truro | The heart of Truro, filled with shops, restaurants, and cultural attractions. Great choice for visitors looking for a vibrant urban experience with close proximity to events and festivals. | Truro Farmers' Market, Marigold Cultural Centre, Victoria Park, Colchester Historeum, Truro Sports Hall of Fame |
| Victoria Park | A large urban park in the heart of Truro, popular for nature lovers and outdoor activities. Offers scenic trails, waterfalls, and a peaceful retreat. | Canoe Lake, Walking Trails, Waterfall, Picnic Areas, Wildlife Observation |
| Cobequid Road Area | A suburban area with proximity to shopping centers and recreational facilities. Ideal for families and long-term stays. | Truro Mall, Cineplex Cinemas, Truro Golf Club, Nova Scotia Provincial Exhibition |
| The Historic Downtown | Truro's historic district features charming streets, heritage buildings, and local boutiques, attracting those interested in local culture and history. | Heritage Buildings, Local Art Galleries, Cafes, Truro Town Hall |
| Bible Hill | A nearby community with a family-friendly environment, known for its parks and schools, making it ideal for families visiting Truro. | Bible Hill Village Park, Civic Square, Truro Agricultural Fair |
| Millbrook | A First Nations community that offers rich cultural experiences and outdoor adventures. Attracts visitors interested in indigenous culture and the surrounding nature. | Millbrook Cultural and Heritage Centre, Wildlife Viewing, Trails |
| Great Village | A quaint village just outside of Truro known for its scenic beauty and historical significance. Ideal for visitors seeking the tranquility of rural living. | Old Garrison Cemetery, Great Village Heritage Centre, The Village Green |
| Tatamagouche | A charming village located close to Truro, offering scenic views of the Northumberland Shore and a laid-back atmosphere. Great for eco-tourists and those seeking local experiences. | Tatamagouche Creamery, Folk Art Studio, Nearby Beaches |
Understanding Airbnb License Requirements & STR Laws in Truro (2025)
Yes, Truro, Nova Scotia, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Truro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Truro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Trurobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hemlock Stacked Shipping Container Cabin
Entire Place • 2 bedrooms
Aspen 2 Bedroom Shipping Container Cabin
Entire Place • 2 bedrooms
Spruce Studio Shipping Container Cabin
Entire Place • N/A
Maple 2 bedroom Shipping Container Cabin
Entire Place • 2 bedrooms
Balsam Fir Shipping Container Cabin
Entire Place • N/A
Cozy Corner: 3 Bedroom Home, Townside Truro
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Truro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Truro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seek Wilderness | 6 | $257,081 | 408 | 4.97/5.0 |
| Sid | 3 | $77,857 | 354 | 4.65/5.0 |
| Erik | 4 | $68,362 | 124 | 4.96/5.0 |
| Gary | 1 | $39,028 | 50 | 4.62/5.0 |
| Megan | 1 | $30,600 | 51 | 4.90/5.0 |
| Barbara | 2 | $30,113 | 85 | 4.78/5.0 |
| Kara | 1 | $19,223 | 298 | 4.93/5.0 |
| Saleem | 1 | $14,942 | 6 | 4.67/5.0 |
| Lorie | 1 | $14,577 | 137 | 4.81/5.0 |
| Melissa | 2 | $12,912 | 58 | 4.08/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Truro.
Dive Deeper: Advanced Truro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Truro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTruro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Truro
- The Truro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Truro, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 26.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.
Truro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Truro
- The dominant room capacity in Truro is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Truro, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Truro.
Truro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Truro
- The most common guest capacity trend in Truro vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Truro STR market, accounting for 46.7% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Truro.
- On average, properties in Truro are equipped to host 3.8 guests.
Truro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Truro
- The most common availability pattern in Truro falls within the 181-270 days range, representing 30% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Truro (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Truro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
50% of total
2 Nights
9 listings
32.1% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
4 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Truro is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.1%) of the Truro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Truro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Truro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Truro.
Truro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8% of total
Moderate
9 listings
36% of total
Firm
11 listings
44% of total
Strict
3 listings
12% of total
Cancellation Policy Insights for Truro
- The prevailing Airbnb cancellation policy trend in Truro is Firm, used by 44% of listings.
- A majority (56.0%) of hosts in Truro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44% market standard in Truro.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Truro.
Truro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Truro
- The overall average booking lead time for vacation rentals in Truro is 35 days.
- Guests book furthest in advance for stays during April (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Truro.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Truro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Truro (2025)
Amenity Prevalence
Amenity Insights for Truro
- Essential amenities in Truro that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Truro: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Truro to stay competitive.
Truro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Truro
- The typical guest profile for Airbnb in Truro consists of primarily domestic travelers (78%), often arriving from nearby Halifax, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.8% of guests.
- Key international markets include Canada (77.8%) and United States (13.2%).
- Top languages spoken are English (73.1%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Halifax and Nova Scotia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Truro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Boutiliers Point | 12 | $4,123 | $220.91 | 59% |
| Lakelands | 11 | $3,923 | $273.47 | 48% |
| Queensland | 14 | $3,355 | $264.87 | 55% |
| Hammonds Plains | 11 | $2,732 | $176.50 | 58% |
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Chester Grant | 11 | $2,529 | $205.70 | 50% |
| Long River | 17 | $2,500 | $236.42 | 52% |
| Granville | 10 | $2,491 | $276.93 | 56% |
| Feltzen South | 21 | $2,483 | $190.43 | 42% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |