Lunenburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nova Scotia, Canada
Is Airbnb profitable in Lunenburg in 2025? Explore comprehensive Airbnb analytics for Lunenburg, Nova Scotia, Canada to uncover income potential. This 2025 STR market report for Lunenburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Lunenburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lunenburg Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lunenburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lunenburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Lunenburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lunenburg is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lunenburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,554+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,268 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,380 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,521, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lunenburg
Lunenburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lunenburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lunenburg:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lunenburg
Average Daily Rate (ADR) Airbnb Trends in Lunenburg (2025)
Effective short term rental pricing strategy in Lunenburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lunenburg typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Lunenburg
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Airbnb Seasonality Analysis & Trends in Lunenburg (2025)
Peak Season (August, July, September)
- Revenue averages $4,648 per month
- Occupancy rates average 75.6%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,425 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $158
Low Season (January, February, December)
- Revenue drops to average $997 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $149
Seasonality Insights for Lunenburg
- The Airbnb seasonality in Lunenburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lunenburg's highest earning potential, with monthly revenues capable of climbing to $5,039, occupancy reaching a high of 79.5%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $869, occupancy could drop to 24.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lunenburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lunenburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lunenburg (2025)
Exploring the top neighborhoods for short-term rentals in Lunenburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Lunenburg | A UNESCO World Heritage site known for its stunning coastal views and well-preserved historic architecture. A prime location for tourists interested in history, culture, and the arts. | Fisheries Museum of the Atlantic, St. John's Anglican Church, Lunenburg Opera House, Bluenose II, Lunenburg Heritage Society |
| Lunenburg Waterfront | The picturesque waterfront area filled with shops, eateries, and stunning views of the harbor. Ideal for visitors wanting to enjoy the vibrant marine culture. | Lunenburg Harbour, Lunenburg Waterfront Park, The Savvy Sailor, Rum Runners Trail, Glimmering Waters Marina |
| Ironworks Distillery | A renowned local distillery that attracts visitors looking to enjoy craft spirits. This area caters to tourists seeking a unique tasting experience. | Ironworks Distillery, The Old Lunenburg Court House, Local craft shops, Artisan markets, Lunenburg Farmers' Market |
| Blue Rocks | A charming fishing village offering a peaceful retreat and incredible views. This area appeals to those looking for tranquility and scenic nature spots. | Blue Rocks Beach, The Dory Shop, Kayaking opportunities, Lighthouse views, Scenic walking trails |
| Lunenburg County | The surrounding county offers varied landscapes and outdoor activities, attracting nature lovers and adventure seekers. | Camping sites, Hiking trails, Beach access at Lunenburg County, Lakes for fishing and boating, Nature reserves |
| Margaret's Bay | A scenic bay area close to Lunenburg that offers beautiful waterfront activities and family-friendly attractions. | Margaret's Bay Park, Swimming areas, Hiking trails, Fishing spots, Community events |
| Riverview | Located near the heart of Lunenburg, this area features a mix of residential charm and access to amenities, appealing to families and long-term renters. | Lunenburg Community Centre, Parks and playgrounds, Walking trails along the river, Local dining options, Convenient access to downtown |
| Lunenburg Academy | An iconic building converted into a cultural hub, attracting visitors interested in education and local history. This area is prime for cultural events and community gatherings. | Lunenburg Academy, Local art exhibitions, Community events, Historical tours, Educational resources |
Understanding Airbnb License Requirements & STR Laws in Lunenburg (2025)
Yes, Lunenburg, Nova Scotia, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lunenburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 91% licensed listings)
Top Performing Airbnb Properties in Lunenburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lunenburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Mermaid - Harbour View Retreat
Entire Place • 4 bedrooms
The Cooperage - Harbourview
Entire Place • 2 bedrooms
Charming Harbour View Craftsman Home
Entire Place • 4 bedrooms
The Cooperage - Spiral
Entire Place • 1 bedroom
Cross Passage House
Entire Place • 3 bedrooms
Brigantine Picton Castle Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lunenburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lunenburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 7 | $179,045 | 304 | 4.77/5.0 |
| Andrew | 3 | $155,586 | 125 | 4.96/5.0 |
| Marilyn | 6 | $149,763 | 553 | 4.75/5.0 |
| Sylvie | 4 | $135,017 | 340 | 4.86/5.0 |
| Adam | 5 | $97,137 | 45 | 4.50/5.0 |
| The Kinley House | 5 | $76,680 | 190 | 4.86/5.0 |
| Susan | 1 | $70,380 | 7 | 5.00/5.0 |
| Tara | 2 | $67,814 | 540 | 4.99/5.0 |
| Francine | 1 | $60,978 | 33 | 5.00/5.0 |
| Sara | 3 | $56,685 | 115 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lunenburg.
Dive Deeper: Advanced Lunenburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lunenburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLunenburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lunenburg
- The Lunenburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.7% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Lunenburg, Apartment/Condo properties are the most common (34.8%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- The presence of 25.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Lunenburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lunenburg
- The dominant room capacity in Lunenburg is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Lunenburg, indicating a high concentration in these sizes.
Lunenburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lunenburg
- The most common guest capacity trend in Lunenburg vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lunenburg STR market, accounting for 56.1% of listings.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lunenburg.
- On average, properties in Lunenburg are equipped to host 3.4 guests.
Lunenburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lunenburg
- The most common availability pattern in Lunenburg falls within the 181-270 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lunenburg (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lunenburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
49.2% of total
2 Nights
15 listings
23.8% of total
3 Nights
5 listings
7.9% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
3 listings
4.8% of total
30+ Nights
8 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lunenburg is 1 Night, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Lunenburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Lunenburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.2% of Lunenburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lunenburg.
Lunenburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
27% of total
Moderate
27 listings
42.9% of total
Firm
12 listings
19% of total
Strict
7 listings
11.1% of total
Cancellation Policy Insights for Lunenburg
- The prevailing Airbnb cancellation policy trend in Lunenburg is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (69.9%) and stricter (30.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Lunenburg.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lunenburg.
Lunenburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lunenburg
- The overall average booking lead time for vacation rentals in Lunenburg is 56 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Lunenburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Lunenburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lunenburg (2025)
Amenity Prevalence
Amenity Insights for Lunenburg
- Essential amenities in Lunenburg that guests expect include: Wifi, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lunenburg: Wifi, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Essentials.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lunenburg to stay competitive.
Lunenburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lunenburg
- The typical guest profile for Airbnb in Lunenburg consists of a mix of domestic (62%) and international guests, often arriving from nearby Halifax, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 62.2% of guests.
- Key international markets include Canada (62.2%) and United States (26%).
- Top languages spoken are English (67.9%) followed by French (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Halifax and Toronto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lunenburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Boutiliers Point | 12 | $4,123 | $220.91 | 59% |
| Lakelands | 11 | $3,923 | $273.47 | 48% |
| Hunts Point | 14 | $3,820 | $277.48 | 43% |
| Chittenden | 17 | $3,517 | $287.26 | 42% |
| Queensland | 14 | $3,355 | $264.87 | 55% |
| Kings County | 10 | $3,052 | $171.62 | 63% |
| Hammonds Plains | 11 | $2,732 | $176.50 | 58% |
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Chester Grant | 11 | $2,529 | $205.70 | 50% |
| Feltzen South | 21 | $2,483 | $190.43 | 42% |