St. Martins Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Brunswick, Canada
Is Airbnb profitable in St. Martins in 2025? Explore comprehensive Airbnb analytics for St. Martins, New Brunswick, Canada to uncover income potential. This 2025 STR market report for St. Martins, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in St. Martins, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Martins Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Martins Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Martins (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Martins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Martins is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Martins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,011+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,826 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,611 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $779, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Martins
St. Martins Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Martins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Martins:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Martins
Average Daily Rate (ADR) Airbnb Trends in St. Martins (2025)
Effective short term rental pricing strategy in St. Martins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Martins typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in St. Martins
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Airbnb Seasonality Analysis & Trends in St. Martins (2025)
Peak Season (July, August, October)
- Revenue averages $2,558 per month
- Occupancy rates average 49.1%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,921 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $153
Low Season (February, June, December)
- Revenue drops to average $1,529 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $150
Seasonality Insights for St. Martins
- The Airbnb seasonality in St. Martins shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Martins's highest earning potential, with monthly revenues capable of climbing to $2,715, occupancy reaching a high of 52.7%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,354, occupancy could drop to 23.9%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Martins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Martins seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Martins (2025)
Exploring the top neighborhoods for short-term rentals in St. Martins? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fredericton | The capital of New Brunswick, Fredericton has a vibrant arts and culture scene, with numerous festivals and events throughout the year. It's a great location for tourists who want to explore historical sites and enjoy local cuisine. | Beaverbrook Art Gallery, Historic Garrison District, Fredericton Boyce Farmers Market, Odell Park, University of New Brunswick |
| Saint John | As one of the largest cities in New Brunswick, Saint John offers a mix of urban amenities and historical attractions. Its waterfront and Bay of Fundy views make it particularly appealing to visitors. | Reversing Falls, Saint John City Market, Fundy Trail Parkway, New Brunswick Museum, Saint John Marina |
| Moncton | Known for its vibrant entertainment scene, Moncton is a hub of activity with many attractions, making it a popular choice for those looking to explore the Maritime provinces. | Magnetic Hill, Hopewell Rocks, Moncton Market, Crystal Palace, Resurgo Place |
| Kingsbrae Garden | Located in St. Andrews, Kingsbrae Garden is a beautiful horticultural experience that attracts nature lovers and those looking for a peaceful retreat. | Kingsbrae Garden, St. Andrews Blockhouse, Fundy Discover Aquarium, St. Andrews Golf Club |
| St. Andrews-by-the-Sea | A charming seaside town known for its historical architecture and scenic views. It's popular for whale watching and related marine activities. | Ministers Island, St. Andrews Lighthouse, Water Street, St. Andrews Arts Council |
| Sackville | Home to Mount Allison University, Sackville is lively with students and has a lovely mix of cultural offerings and outdoor activities. | Mount Allison University, Sackville Waterfowl Park, Owls Head Provincial Park |
| Dieppe | Part of the Greater Moncton area, Dieppe offers family-friendly attractions and is a growing community, making it suitable for short-term rentals. | Dieppe Market, Dieppe Aquatic Centre, Gérard D. LeBlanc Civic Centre |
| Bouctouche | A scenic village with beautiful beaches and access to nature, it's a hidden gem for visitors looking for quiet beach experiences and cultural encounters. | Bouctouche Dunes, Irving Eco-Centre, Kouchibouguac National Park |
Understanding Airbnb License Requirements & STR Laws in St. Martins (2025)
While St. Martins, New Brunswick, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Martins to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Martins (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Martinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Cottage:Best Views In St. Martins
Entire Place • 3 bedrooms
Jacksons by the Bay
Entire Place • 4 bedrooms
Authentic Bay of Fundy Beachside home St. Martins
Entire Place • 3 bedrooms
Sandstone Chalets on the Bay #54 “Serenity”
Entire Place • 2 bedrooms
Lightkeeper's Cottage: Bay of Fundy
Entire Place • 1 bedroom
FUNDY DOME TENTS - THE CLAYTON
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Martins (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Martins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 5 | $70,814 | 239 | 4.90/5.0 |
| Kim | 2 | $52,247 | 353 | 4.92/5.0 |
| Kelsey | 2 | $44,325 | 335 | 4.84/5.0 |
| Peter | 8 | $43,896 | 288 | 4.75/5.0 |
| Pamela | 1 | $40,201 | 22 | 4.95/5.0 |
| Jason | 1 | $37,307 | 100 | 4.96/5.0 |
| Pat | 1 | $33,734 | 58 | 4.97/5.0 |
| Marc | 1 | $32,271 | 28 | 5.00/5.0 |
| Beth | 2 | $20,435 | 11 | 4.71/5.0 |
| Andrea | 1 | $16,609 | 50 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Martins.
Dive Deeper: Advanced St. Martins STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Martins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Martins Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Martins
- The St. Martins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.7% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St. Martins, House properties are the most common (38.7%), reflecting the local real estate landscape.
- Houses represent a significant 38.7% portion, catering likely to families or larger groups.
- The presence of 32.3% Hotel/Boutique listings indicates integration with traditional hospitality.
St. Martins Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Martins
- The dominant room capacity in St. Martins is 1 bedroom listings, making up 64.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 80.6% of the active Airbnb listings in St. Martins, indicating a high concentration in these sizes.
- With over half the market (64.5%) consisting of studios or 1-bedroom units, St. Martins is particularly well-suited for individuals or couples.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Martins.
St. Martins Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Martins
- The most common guest capacity trend in St. Martins vacation rentals is listings accommodating 2 guests (45.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St. Martins STR market, accounting for 67.8% of listings.
- A significant 45.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St. Martins.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Martins.
- On average, properties in St. Martins are equipped to host 3.8 guests.
St. Martins Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Martins
- The most common availability pattern in St. Martins falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St. Martins (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Martins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
48.4% of total
2 Nights
13 listings
41.9% of total
3 Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in St. Martins is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.3%) of the St. Martins Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of St. Martins hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Martins.
St. Martins Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
14 listings
45.2% of total
Firm
11 listings
35.5% of total
Strict
2 listings
6.5% of total
Cancellation Policy Insights for St. Martins
- The prevailing Airbnb cancellation policy trend in St. Martins is Moderate, used by 45.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.1%) and stricter (42.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.2% market standard in St. Martins.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Martins.
St. Martins STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Martins
- The overall average booking lead time for vacation rentals in St. Martins is 63 days.
- Guests book furthest in advance for stays during August (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in St. Martins.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these St. Martins averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Martins (2025)
Amenity Prevalence
Amenity Insights for St. Martins
- Essential amenities in St. Martins that guests expect include: Smoke alarm, Free parking on premises, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Martins: Smoke alarm, Free parking on premises, Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Martins to stay competitive.
St. Martins Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Martins
- The typical guest profile for Airbnb in St. Martins consists of primarily domestic travelers (74%), often arriving from nearby Fredericton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.3% of guests.
- Key international markets include Canada (74.3%) and United States (21.5%).
- Top languages spoken are English (69.2%) followed by French (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fredericton and Moncton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Martins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Queensland | 14 | $3,355 | $264.87 | 55% |
| Kings County | 10 | $3,052 | $171.62 | 63% |
| Chester Grant | 11 | $2,529 | $205.70 | 50% |
| Feltzen South | 21 | $2,483 | $190.43 | 42% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |
| Vaughan | 38 | $2,332 | $183.45 | 47% |
| Chester | 38 | $2,310 | $225.63 | 45% |
| Lubec | 61 | $2,253 | $217.38 | 53% |
| Halls Harbour | 16 | $2,240 | $195.39 | 52% |
| Chester Basin | 12 | $2,185 | $241.02 | 49% |