Saint John Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Brunswick, Canada
Is Airbnb profitable in Saint John in 2025? Explore comprehensive Airbnb analytics for Saint John, New Brunswick, Canada to uncover income potential. This 2025 STR market report for Saint John, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 226 active listings.
Whether you're considering an Airbnb investment in Saint John, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint John Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint John Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint John (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint John is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint John is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint John across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,194 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,381 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $663, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint John
Saint John Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint John STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint John:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint John
Average Daily Rate (ADR) Airbnb Trends in Saint John (2025)
Effective short term rental pricing strategy in Saint John involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint John typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Saint John
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Airbnb Seasonality Analysis & Trends in Saint John (2025)
Peak Season (August, May, June)
- Revenue averages $2,179 per month
- Occupancy rates average 56.9%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,686 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $89
Low Season (January, February, March)
- Revenue drops to average $1,109 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $87
Seasonality Insights for Saint John
- The Airbnb seasonality in Saint John shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint John's highest earning potential, with monthly revenues capable of climbing to $2,224, occupancy reaching a high of 69.3%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,066, occupancy could drop to 36.6%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint John.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint John seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint John (2025)
Exploring the top neighborhoods for short-term rentals in Saint John? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Uptown | The heart of Saint John with a mix of historic charm and modern amenities. It's popular for its vibrant downtown scene, boutiques, and restaurants, ideal for tourists and business travelers alike. | Market Square, New Brunswick Museum, Saint John City Market, Skateboard Park, The Imperial Theatre |
| Reversing Falls | A natural phenomenon where the Bay of Fundy tides force the Saint John River to flow upstream. It's a unique attraction for adventure seekers and nature lovers. | Reversing Falls Rapids, Fallsview Park, Saint John River, Kayaking Tours, Zip-line Adventures |
| King's Square | A central park area that holds historical significance with nearby cultural sites. Great for families and tourists wanting to experience the local community feel. | Kings Square Park, Loyalist House, Saint John Arts Centre, Charlotte Street Arts Centre |
| Port City | Saint John's vibrant harborfront area offers stunning views and easy access to waterfront activities. Perfect for visitors wanting to enjoy maritime experiences. | Saint John Waterfront, Harbour Passage, Cruise Ship Terminal, Waterfront Markets |
| Quispamsis | A suburban area known for its family-friendly environment, parks, and outdoor activities. Attractive for visitors looking for a quieter stay near nature. | Renforth Park, Toddler Play Park, The Valley, Outdoor recreation trails |
| West Side | A historic area that gives visitors a glimpse into the past of the City. It's an inviting neighborhood with charming homes and local eateries. | Carleton Martello Tower, Billy's Park, Old Victoria School, Local Cafes |
| Beachville | A serene neighborhood located near beaches and nature trails, ideal for those who want a peaceful retreat and access to outdoor exploration. | Sand Cove Beach, Rockwood Park, Hiking Trails, Fishing Spots |
| East Side | An area characterized by its developing residential neighborhoods and vibrant community feel. Close to amenities and attractions, making it suitable for visitors and families. | Saint John City Market, Waterfront Promenade, Local Shops and Restaurants |
Understanding Airbnb License Requirements & STR Laws in Saint John (2025)
While Saint John, New Brunswick, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint John to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint John (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Johnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
An Oasis Where Two Rivers Meet
Entire Place • 5 bedrooms
Large House & Spectacular Views, Central Location
Entire Place • 6 bedrooms
Beautifully restored Clifden Manor
Entire Place • 5 bedrooms
The Beach House
Entire Place • 3 bedrooms
Bungalow on The Bay
Entire Place • 3 bedrooms
Cosy Lake Paradise 4-Bed Retreat, Pet Friendly
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint John (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint John based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 4 | $135,312 | 66 | 3.66/5.0 |
| Jeffrey William | 7 | $113,514 | 282 | 3.87/5.0 |
| RETAIN Vacation Rentals | 5 | $110,125 | 123 | 4.84/5.0 |
| Sure Home Stays (Saint John) | 7 | $91,811 | 405 | 4.72/5.0 |
| John | 3 | $71,732 | 912 | 4.84/5.0 |
| Kevin | 1 | $71,680 | 34 | 4.85/5.0 |
| Jonathan | 2 | $70,121 | 340 | 4.96/5.0 |
| Shel | 2 | $65,913 | 72 | 4.62/5.0 |
| Cindy | 4 | $65,751 | 437 | 4.74/5.0 |
| Leonard | 2 | $63,000 | 14 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint John.
Dive Deeper: Advanced Saint John STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint John. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint John Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint John
- The Saint John Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.8% of the 226 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint John, Apartment/Condo properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.5%) offer potential for unique stay experiences.
Saint John Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint John
- The dominant room capacity in Saint John is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Saint John, indicating a high concentration in these sizes.
Saint John Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint John
- The most common guest capacity trend in Saint John vacation rentals is listings accommodating 4 guests (24.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint John STR market, accounting for 45.6% of listings.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint John.
- On average, properties in Saint John are equipped to host 3.3 guests.
Saint John Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint John
- The most common availability pattern in Saint John falls within the 181-270 days range, representing 43.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint John (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint John Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
45.1% of total
2 Nights
64 listings
33.2% of total
3 Nights
10 listings
5.2% of total
4-6 Nights
7 listings
3.6% of total
7-29 Nights
6 listings
3.1% of total
30+ Nights
19 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saint John is 1 Night, adopted by 45.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Saint John Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.1% of Saint John hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint John.
Saint John Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
16.1% of total
Moderate
72 listings
37.5% of total
Firm
54 listings
28.1% of total
Strict
35 listings
18.2% of total
Cancellation Policy Insights for Saint John
- The prevailing Airbnb cancellation policy trend in Saint John is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (53.6%) and stricter (46.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Saint John.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint John.
Saint John STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint John
- The overall average booking lead time for vacation rentals in Saint John is 38 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Saint John.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Saint John averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint John (2025)
Amenity Prevalence
Amenity Insights for Saint John
- Essential amenities in Saint John that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint John: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint John to stay competitive.
Saint John Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint John
- The typical guest profile for Airbnb in Saint John consists of primarily domestic travelers (71%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.6% of guests.
- Key international markets include Canada (70.6%) and United States (22.2%).
- Top languages spoken are English (62.5%) followed by French (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Moncton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint John Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Machiasport | 13 | $3,300 | $193.99 | 60% |
| Kings County | 10 | $3,052 | $171.62 | 63% |
| Addison | 14 | $2,337 | $228.29 | 48% |
| Lubec | 61 | $2,253 | $217.38 | 53% |
| Milbridge | 38 | $2,253 | $307.78 | 45% |
| Jonesport | 25 | $2,182 | $230.19 | 50% |
| Town of Saint Andrews | 72 | $2,154 | $205.21 | 47% |
| East Machias | 13 | $2,153 | $200.49 | 50% |
| Quispamsis | 15 | $2,138 | $164.81 | 54% |
| Steuben | 24 | $2,085 | $243.47 | 49% |