Moncton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Brunswick, Canada
Is Airbnb profitable in Moncton in 2025? Explore comprehensive Airbnb analytics for Moncton, New Brunswick, Canada to uncover income potential. This 2025 STR market report for Moncton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 345 active listings.
Whether you're considering an Airbnb investment in Moncton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moncton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moncton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moncton (2025)
Understanding the monthly revenue variations for Airbnb listings in Moncton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moncton is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moncton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,361+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,489 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $796, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moncton
Moncton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moncton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moncton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moncton
Average Daily Rate (ADR) Airbnb Trends in Moncton (2025)
Effective short term rental pricing strategy in Moncton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moncton typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Moncton
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Airbnb Seasonality Analysis & Trends in Moncton (2025)
Peak Season (June, May, July)
- Revenue averages $2,433 per month
- Occupancy rates average 51.6%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,742 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $1,099 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $107
Seasonality Insights for Moncton
- The Airbnb seasonality in Moncton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moncton's highest earning potential, with monthly revenues capable of climbing to $2,491, occupancy reaching a high of 62.0%, and ADRs peaking at $115.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,033, occupancy could drop to 36.4%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moncton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moncton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moncton (2025)
Exploring the top neighborhoods for short-term rentals in Moncton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Moncton | The heart of Moncton, with easy access to shops, restaurants, and cultural attractions. Ideal for both business travelers and tourists looking to explore the city. | Moncton Market, Avenir Centre, Capitol Theatre, Resurgo Place, Giant Lobster Sculpture |
| Dieppe | A rapidly growing suburb of Moncton known for its family-friendly atmosphere and amenities. Great location for visitors wanting a quieter stay with quick access to Moncton's attractions. | Cegep de Dieppe, Dieppe Market, Pinehurst Park, Dieppe Arts and Culture Centre |
| The Moncton Coliseum Area | A major event venue in Moncton attracting visitors for concerts, exhibitions, and sports events. Ideal for short-term rentals during major events. | Moncton Coliseum, Casino New Brunswick, Magnetic Hill |
| Mount Zion | A residential area close to nature, perfect for guests looking for a peaceful stay with hiking and outdoor activities nearby. | Mount Zion Park, Tantramar Marsh, Southeast NB Trail |
| West Moncton | A suburban area offering a mix of residential and commercial spaces, ideally located for families and long-term guests. | Champlain Place Mall, Colpitts Development Park, Dieppe Rotary Park |
| North Moncton | Offers a blend of rural charm and urban amenities. A good choice for guests who enjoy a more laid-back atmosphere while still being close to the city. | Mapleton Park, Moncton Golf and Country Club, Coca-Cola Centre |
| Shediac Bay | A popular coastal area just outside Moncton, known for its beaches and summer activities. Great for vacation rentals during the warmer months. | Parlee Beach, Aboiteau Beach, Shediac Cape Provincial Park |
| Fundy National Park | Just a short drive from Moncton, this national park offers stunning natural beauty and outdoor activities, appealing to nature lovers and adventure seekers. | Fundy National Park, Alma Beach, Cape Enrage |
Understanding Airbnb License Requirements & STR Laws in Moncton (2025)
While Moncton, New Brunswick, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moncton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moncton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monctonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious villa
Entire Place • 6 bedrooms
Cozy 3 Bedroom Home
Entire Place • 3 bedrooms
The Retreat on Rockland: A getaway near downtown
Entire Place • 3 bedrooms
Manoir Highfield
Entire Place • 6 bedrooms
Luxueuse Villa (vue du Lac/Golf)
Entire Place • 5 bedrooms
Charming Moncton's Heritage 4BRM Home w Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moncton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moncton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 25 | $460,583 | 1622 | 4.61/5.0 |
| Tiffany And Charles | 16 | $372,988 | 457 | 4.90/5.0 |
| Letournel Property Management | 15 | $242,517 | 125 | 3.98/5.0 |
| Lisabelle | 10 | $174,064 | 298 | 4.76/5.0 |
| Madelaine | 3 | $117,512 | 375 | 4.82/5.0 |
| Angela | 7 | $109,079 | 73 | 4.88/5.0 |
| Bonny | 5 | $106,174 | 104 | 3.91/5.0 |
| Karina | 3 | $101,556 | 95 | 4.88/5.0 |
| JoAnne | 5 | $98,752 | 137 | 4.92/5.0 |
| Corinne | 9 | $95,930 | 369 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moncton.
Dive Deeper: Advanced Moncton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moncton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoncton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moncton
- The Moncton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.7% of the 345 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moncton, House properties are the most common (44.6%), reflecting the local real estate landscape.
- Houses represent a significant 44.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 7.5%) offer potential for unique stay experiences.
Moncton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moncton
- The dominant room capacity in Moncton is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Moncton, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moncton.
Moncton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moncton
- The most common guest capacity trend in Moncton vacation rentals is listings accommodating 2 guests (28.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Moncton STR market, accounting for 55.1% of listings.
- 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moncton.
- On average, properties in Moncton are equipped to host 3.6 guests.
Moncton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moncton
- The most common availability pattern in Moncton falls within the 271-366 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moncton (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moncton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
41.8% of total
2 Nights
60 listings
20.4% of total
3 Nights
29 listings
9.9% of total
4-6 Nights
16 listings
5.4% of total
7-29 Nights
33 listings
11.2% of total
30+ Nights
33 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Moncton is 1 Night, adopted by 41.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Moncton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Moncton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.8% of Moncton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moncton.
Moncton Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.4% of total
Flexible
72 listings
26% of total
Moderate
91 listings
32.9% of total
Firm
40 listings
14.4% of total
Strict
73 listings
26.4% of total
Cancellation Policy Insights for Moncton
- The prevailing Airbnb cancellation policy trend in Moncton is Moderate, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (40.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.9% market standard in Moncton.
- Regularly review your cancellation policy against competitors and market demand shifts in Moncton.
Moncton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moncton
- The overall average booking lead time for vacation rentals in Moncton is 38 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Moncton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Moncton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moncton (2025)
Amenity Prevalence
Amenity Insights for Moncton
- Essential amenities in Moncton that guests expect include: Wifi, Free parking on premises, Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moncton: Wifi, Free parking on premises, Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Heating, Smoke alarm, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moncton to stay competitive.
Moncton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moncton
- The typical guest profile for Airbnb in Moncton consists of primarily domestic travelers (87%), often arriving from nearby Halifax, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.3% of guests.
- Key international markets include Canada (87.3%) and United States (5.3%).
- Top languages spoken are English (60.1%) followed by French (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Halifax and Toronto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moncton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kings County | 10 | $3,052 | $171.62 | 63% |
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Long River | 17 | $2,500 | $236.42 | 52% |
| Granville | 10 | $2,491 | $276.93 | 56% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |
| Rustico | 27 | $2,307 | $241.08 | 49% |
| Halls Harbour | 16 | $2,240 | $195.39 | 52% |
| Mill River East | 10 | $2,178 | $158.92 | 53% |
| Quispamsis | 15 | $2,138 | $164.81 | 54% |
| Grand Pre | 10 | $2,112 | $267.30 | 45% |