Bathurst Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Brunswick, Canada
Is Airbnb profitable in Bathurst in 2025? Explore comprehensive Airbnb analytics for Bathurst, New Brunswick, Canada to uncover income potential. This 2025 STR market report for Bathurst, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Bathurst, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bathurst Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bathurst Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bathurst (2025)
Understanding the monthly revenue variations for Airbnb listings in Bathurst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bathurst is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bathurst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,995 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,920 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bathurst
Bathurst Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bathurst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bathurst:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bathurst
Average Daily Rate (ADR) Airbnb Trends in Bathurst (2025)
Effective short term rental pricing strategy in Bathurst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bathurst typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Bathurst
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Airbnb Seasonality Analysis & Trends in Bathurst (2025)
Peak Season (May, August, July)
- Revenue averages $3,265 per month
- Occupancy rates average 66.1%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,404 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,452 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $148
Seasonality Insights for Bathurst
- The Airbnb seasonality in Bathurst shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bathurst's highest earning potential, with monthly revenues capable of climbing to $3,446, occupancy reaching a high of 67.7%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,180, occupancy could drop to 30.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bathurst.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bathurst seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bathurst (2025)
Exploring the top neighborhoods for short-term rentals in Bathurst? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bathurst | The vibrant city center filled with restaurants, shops, and cultural venues. A popular area for tourists and locals alike, offering easy access to attractions and the waterfront. | Bathurst Heritage Museum, K.-C.-Irving Centre, Promenade du Vieux-Bathurst, Bathurst Marina, Les Jardins de la Mer |
| Nepisiguit Falls | Natural beauty and outdoor activities abound! A perfect location for those looking to enjoy hiking, fishing, and enjoying nature's tranquility just a short drive from the city. | Nepisiguit Falls, Hiking Trails, Fishing Spots, Scenic Views |
| Front Street | A classic Bathurst street that offers a blend of history and modern shopping. It's a key area for visitors looking to experience local culture and cuisine. | Restaurants and Cafés, Local Shops, Historical Sites, Bathurst Town Police Historic Site |
| Beresford Beach | A beautiful beach area that's perfect for summer visitors. Known for its sandy shores and family-friendly atmosphere, it attracts a large number of beachgoers during the summer months. | Beresford Beach, Water Activities, Picnic Areas, Nearby Camping Sites |
| Acadie-Bathurst | Home of the Acadie-Bathurst Titan, this area has a rich hockey culture and is appealing to sports enthusiasts and families looking for entertainment. | Acer Arena, Sports Events, Local Bars and Restaurants |
| Shippagan Bay | A charming coastal area that offers stunning views and a taste of maritime culture, popular among those seeking oceanfront relaxation and adventure. | Shippagan Bay, Fishing and Boating, Local Seafood Restaurants |
| Parlee Beach Provincial Park | One of the best beaches in New Brunswick, perfect for summer vacations. A family favorite for its amenities and natural beauty. | Parlee Beach, Swimming and Sunbathing, Beach Games, Picnic Areas |
| Fisherman's Wharf | A quaint fishing area known for its seafood and local esoterica. Great for visitors looking to explore local flavors and maritime traditions. | Local Seafood Restaurants, Fishing Opportunities, Arts and Crafts Market |
Understanding Airbnb License Requirements & STR Laws in Bathurst (2025)
While Bathurst, New Brunswick, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bathurst to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bathurst (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bathurstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious oceanfront home
Entire Place • 4 bedrooms
The Sunset Haven -Carron Point Beach
Entire Place • 4 bedrooms
Cozy Home with a View
Entire Place • 3 bedrooms
Family friendly 3-BR* Avengers room*Rock climbing
Entire Place • 3 bedrooms
Youghall Beach! Relax, vacation, snowmobile
Entire Place • 3 bedrooms
The Bathurst House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bathurst (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bathurst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chantal | 1 | $84,490 | 126 | 4.98/5.0 |
| Angela | 3 | $57,704 | 29 | 5.00/5.0 |
| Haley | 1 | $38,157 | 30 | 4.87/5.0 |
| Kevin | 2 | $37,086 | 28 | 4.96/5.0 |
| Tracey & Aahil | 1 | $33,235 | 138 | 4.90/5.0 |
| Allison | 1 | $32,074 | 123 | 4.95/5.0 |
| Roger | 2 | $29,239 | 200 | 4.98/5.0 |
| Cindy | 1 | $26,633 | 55 | 4.96/5.0 |
| Sylvie | 1 | $20,731 | 52 | 4.92/5.0 |
| Jamie | 1 | $19,228 | 36 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bathurst.
Dive Deeper: Advanced Bathurst STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bathurst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBathurst Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bathurst
- The Bathurst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bathurst, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
Bathurst Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bathurst
- The dominant room capacity in Bathurst is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 64.2% of the active Airbnb listings in Bathurst, indicating a high concentration in these sizes.
- A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bathurst.
Bathurst Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bathurst
- The most common guest capacity trend in Bathurst vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bathurst STR market, accounting for 50.0% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bathurst.
- On average, properties in Bathurst are equipped to host 4.8 guests.
Bathurst Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bathurst
- The most common availability pattern in Bathurst falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bathurst (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bathurst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
18.5% of total
2 Nights
9 listings
33.3% of total
3 Nights
6 listings
22.2% of total
4-6 Nights
4 listings
14.8% of total
7-29 Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bathurst is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Bathurst hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bathurst.
Bathurst Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25% of total
Moderate
7 listings
25% of total
Firm
6 listings
21.4% of total
Strict
8 listings
28.6% of total
Cancellation Policy Insights for Bathurst
- The prevailing Airbnb cancellation policy trend in Bathurst is Strict, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.6% market standard in Bathurst.
- Regularly review your cancellation policy against competitors and market demand shifts in Bathurst.
Bathurst STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bathurst
- The overall average booking lead time for vacation rentals in Bathurst is 73 days.
- Guests book furthest in advance for stays during July (average 177 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (144 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Bathurst.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 177 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 144 days) to capture early planners.
- Monitor your own booking lead times against these Bathurst averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bathurst (2025)
Amenity Prevalence
Amenity Insights for Bathurst
- Essential amenities in Bathurst that guests expect include: Smoke alarm, Free parking on premises, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bathurst: Smoke alarm, Free parking on premises, Wifi, TV.
- Prioritize adding missing essentials: Free parking on premises, Wifi, TV.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bathurst to stay competitive.
Bathurst Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bathurst
- The typical guest profile for Airbnb in Bathurst consists of primarily domestic travelers (89%), often arriving from nearby Fredericton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.5% of guests.
- Key international markets include Canada (88.5%) and United States (5.1%).
- Top languages spoken are English (53%) followed by French (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fredericton and Montreal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bathurst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mill River East | 10 | $2,178 | $158.92 | 53% |
| Charlo | 12 | $2,031 | $169.90 | 47% |
| Richibucto | 23 | $1,923 | $182.10 | 49% |
| Campbellton | 19 | $1,889 | $136.17 | 52% |
| Gilberts Corner | 15 | $1,755 | $170.64 | 53% |
| Cap-Pele | 44 | $1,581 | $191.22 | 46% |
| Gaspé | 89 | $1,580 | $134.53 | 49% |
| Shediac Bridge | 20 | $1,563 | $181.61 | 54% |
| Cocagne | 43 | $1,488 | $170.14 | 48% |
| Beaubassin East | 81 | $1,435 | $163.86 | 49% |