Oak Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in British Columbia, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Oak Bay in 2025? Explore comprehensive Airbnb analytics for Oak Bay, British Columbia, Canada to uncover income potential. This 2025 STR market report for Oak Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Oak Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oak Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Oak Bay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$162
The average rental revenue earned for an occupied room per day in Oak Bay.
Occupancy Rate(?)
57.5%
High demand. Good booking frequency.
Median Annual Revenue(?)
$23,043
Typical annual income for an Airbnb listing in Oak Bay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.6%
Significant decrease (-14.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Oak Bay.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Oak Bay.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Oak Bay (2025)

Understanding the monthly revenue variations for Airbnb listings in Oak Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oak Bay is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oak Bay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,135+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,970 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,020 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,177, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Oak Bay

Oak Bay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Oak Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oak Bay:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 59%.
  • Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Oak Bay

Average Daily Rate (ADR) Airbnb Trends in Oak Bay (2025)

Effective short term rental pricing strategy in Oak Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oak Bay typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Oak Bay

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Airbnb Seasonality Analysis & Trends in Oak Bay (2025)

Peak Season (August, July, September)
  • Revenue averages $3,751 per month
  • Occupancy rates average 70.0%
  • Daily rates average $196
Shoulder Season
  • Revenue averages $2,433 per month
  • Occupancy maintains around 53.2%
  • Daily rates hold near $189
Low Season (January, February, March)
  • Revenue drops to average $1,504 per month
  • Occupancy decreases to average 45.0%
  • Daily rates adjust to average $172

Seasonality Insights for Oak Bay

  • The Airbnb seasonality in Oak Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Oak Bay's highest earning potential, with monthly revenues capable of climbing to $4,145, occupancy reaching a high of 74.5%, and ADRs peaking at $197.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,179, occupancy could drop to 42.8%, and ADRs may adjust down to $171.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oak Bay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Oak Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Oak Bay (2025)

Exploring the top neighborhoods for short-term rentals in Oak Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Willows Beach
A beautiful sandy beach area popular among families and tourists, perfect for summer getaways and water sports.
Willows Beach Park, Oak Bay Marina, Matory Park, Victoria Golf Club, Oak Bay Beach Hotel
Uplands
A prestigious residential area known for spacious homes and proximity to the waterfront, attracting upscale travelers seeking tranquility and luxury.
Uplands Park, Oak Bay Heritage Centre, Victoria Golf Club, The Uplands, The Cadboro Bay Beach
Oak Bay Village
A charming area featuring boutique shops, restaurants, and a vibrant community atmosphere, ideal for travelers looking for local culture.
Oak Bay Village shops, Oak Bay Recreation Centre, The Gallery at Mattick's Farm, Victoria Art Gallery, Oak Bay Marina
Anderson Hill
A quiet neighborhood with great views and nature trails, appealing to those who enjoy outdoor activities and serene surroundings.
Anderson Hill Park, Willows Beach Park, Nearby hiking trails, Oak Bay views, Nature walks
Crescent Beach
A peaceful beach area great for vacationing, with sandy shores and natural beauty, ideal for families and outdoor enthusiasts.
Crescent Beach, Beachfront parks, Walking trails, Family-friendly activities, Local dining options
Rockland
An upscale district known for its heritage homes and proximity to the downtown area, preferred by tourists seeking historical charm and convenience to attractions.
Craigdarroch Castle, Government House, Art Gallery of Greater Victoria, St. Ann's Academy, Local fine dining
Maiden Park
A family-friendly neighborhood with parks and recreational areas, offering a relaxed atmosphere for guests looking to unwind.
Maiden Park, Sports fields, Nearby beaches, Access to cycling paths, Quiet residential areas
McNeil Bay
A coastal area with stunning ocean views, ideal for visitors wanting to experience the natural beauty of British Columbia and enjoy water activities.
McNeil Bay Beach, Victoria's coastline, Kayaking opportunities, Waterfront dining, Scenic walking paths

Understanding Airbnb License Requirements & STR Laws in Oak Bay (2025)

While Oak Bay, British Columbia, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oak Bay to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Oak Bay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Oak Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New, modern, luxury 2 bedroom

New, modern, luxury 2 bedroom

Entire Place • 2 bedrooms

$62,844
Revenue
38.8%
Occupancy
$313.67
Daily Rate
Luxury family home steps from the ocean

Luxury family home steps from the ocean

Entire Place • 4 bedrooms

$56,682
Revenue
65.6%
Occupancy
$551.80
Daily Rate
Sunrise Point

Sunrise Point

Entire Place • 2 bedrooms

$53,594
Revenue
78.3%
Occupancy
$194.84
Daily Rate
Beautiful Oak Bay, 2 min from beach

Beautiful Oak Bay, 2 min from beach

Entire Place • 6 bedrooms

$45,906
Revenue
41.7%
Occupancy
$566.45
Daily Rate
Stunning 3BD vacation retreat!

Stunning 3BD vacation retreat!

Entire Place • 3 bedrooms

$43,203
Revenue
73.9%
Occupancy
$375.33
Daily Rate
Willows Beach House

Willows Beach House

Entire Place • 2 bedrooms

$42,702
Revenue
87.6%
Occupancy
$316.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Oak Bay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Oak Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sharon1$62,844655.00/5.0
Katrina1$56,682155.00/5.0
Michael1$53,594355.00/5.0
Jill1$45,9061224.45/5.0
Rita1$43,203244.96/5.0
Jane1$42,702535.00/5.0
Rob1$42,285364.83/5.0
Heather2$39,0333554.97/5.0
Joan1$32,668454.58/5.0
George1$32,1241924.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oak Bay.

Dive Deeper: Advanced Oak Bay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oak Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Oak Bay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Oak Bay

  • The Oak Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Oak Bay, House properties are the most common (52.6%), reflecting the local real estate landscape.
  • Houses represent a significant 52.6% portion, catering likely to families or larger groups.

Oak Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Oak Bay

  • The dominant room capacity in Oak Bay is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Oak Bay, indicating a high concentration in these sizes.

Oak Bay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Oak Bay

  • The most common guest capacity trend in Oak Bay vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Oak Bay STR market, accounting for 57.9% of listings.
  • 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oak Bay.
  • On average, properties in Oak Bay are equipped to host 3.0 guests.

Oak Bay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Oak Bay

  • The most common availability pattern in Oak Bay falls within the 181-270 days range, representing 28.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 55.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Oak Bay (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Oak Bay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.5%)

1 Night

5 listings

13.5% of total

2 Nights (21.6%)

2 Nights

8 listings

21.6% of total

3 Nights (16.2%)

3 Nights

6 listings

16.2% of total

4-6 Nights (16.2%)

4-6 Nights

6 listings

16.2% of total

7-29 Nights (10.8%)

7-29 Nights

4 listings

10.8% of total

30+ Nights (21.6%)

30+ Nights

8 listings

21.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Oak Bay is 2 Nights, adopted by 21.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (21.6%) caters to monthly stays (30+ nights) in Oak Bay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 21.6% of Oak Bay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oak Bay.

Oak Bay Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.8%)

Flexible

4 listings

10.8% of total

Moderate (43.2%)

Moderate

16 listings

43.2% of total

Firm (29.7%)

Firm

11 listings

29.7% of total

Strict (16.2%)

Strict

6 listings

16.2% of total

Cancellation Policy Insights for Oak Bay

  • The prevailing Airbnb cancellation policy trend in Oak Bay is Moderate, used by 43.2% of listings.
  • There's a relatively balanced mix between guest-friendly (54.0%) and stricter (45.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.2% market standard in Oak Bay.
  • Regularly review your cancellation policy against competitors and market demand shifts in Oak Bay.

Oak Bay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Oak Bay

  • The overall average booking lead time for vacation rentals in Oak Bay is 62 days.
  • Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Oak Bay.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Oak Bay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Oak Bay (2025)

Amenity Prevalence

Amenity Insights for Oak Bay

  • Essential amenities in Oak Bay that guests expect include: Wifi, Smoke alarm, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Oak Bay: Wifi, Smoke alarm, Essentials, Heating.
  • Prioritize adding missing essentials: Essentials, Heating.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Oak Bay to stay competitive.

Oak Bay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Oak Bay

  • The typical guest profile for Airbnb in Oak Bay consists of a mix of domestic (60%) and international guests, often arriving from nearby Vancouver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 60.3% of guests.
  • Key international markets include Canada (60.3%) and United States (25.6%).
  • Top languages spoken are English (59.2%) followed by French (10.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Vancouver and Calgary.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Oak Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Erlands Point-Kitsap Lake11$6,325$353.7656%
Lake Goodwin11$4,949$371.4344%
Amanda Park10$4,780$425.0646%
Cape George Colony Club10$4,770$257.4959%
Allyn20$4,462$415.5736%
Sudden Valley65$4,390$286.3253%
Olalla14$4,279$288.9653%
Orcas Island13$4,220$514.5739%
Friday Harbor219$4,187$371.9645%
Moclips110$4,108$367.5439%

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