Sherwood Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alberta, Canada
Is Airbnb profitable in Sherwood Park in 2025? Explore comprehensive Airbnb analytics for Sherwood Park, Alberta, Canada to uncover income potential. This 2025 STR market report for Sherwood Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Sherwood Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sherwood Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sherwood Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sherwood Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Sherwood Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherwood Park is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherwood Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,054 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,685 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $889, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherwood Park
Sherwood Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sherwood Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherwood Park:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherwood Park
Average Daily Rate (ADR) Airbnb Trends in Sherwood Park (2025)
Effective short term rental pricing strategy in Sherwood Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherwood Park typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Sherwood Park
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Airbnb Seasonality Analysis & Trends in Sherwood Park (2025)
Peak Season (May, August, June)
- Revenue averages $3,237 per month
- Occupancy rates average 57.1%
- Daily rates average $116
Shoulder Season
- Revenue averages $2,451 per month
- Occupancy maintains around 52.1%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $1,371 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $136
Seasonality Insights for Sherwood Park
- The Airbnb seasonality in Sherwood Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sherwood Park's highest earning potential, with monthly revenues capable of climbing to $3,404, occupancy reaching a high of 61.0%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,109, occupancy could drop to 29.0%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherwood Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sherwood Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sherwood Park (2025)
Exploring the top neighborhoods for short-term rentals in Sherwood Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre in the Park | A vibrant hub with parks, walking paths, and community events, making it attractive for families and visitors looking for a peaceful stay with easy access to amenities. | Broadmoor Lake Park, Sherwood Park Community Centre, Festival Place, Heritage Hills Park, Sherwood Park Mall |
| Sherwood Park Alliance Church Area | Close to a major community church and several cultural events, this area attracts guests visiting for events and family gatherings. | Sherwood Park Alliance Church, Festival Place, Community events, Sports fields, Local restaurants |
| Regency Park | A residential area close to schools and parks, ideal for families traveling with children who prefer quiet neighborhoods with access to local attractions. | Regency Park School, Pioneer Meadows Park, Broadmoor Lake Park, Local dining options |
| Lakeland Ridge | A suburban community known for its family-friendly atmosphere, with parks and recreational areas that draw visitors looking for a balanced getaway. | Lakeland Ridge Park, Local amenities, Walking trails |
| Maplewood | Offers a mix of residential comfort and local amenities, making it ideal for longer stays in a homely environment. | Close to schools, Parks, Shopping centres |
| Strathcona County | Surrounding Sherwood Park, this area offers a blend of nature and urban accessibility, appealing to nature lovers and outdoor enthusiasts. | Strathcona Wilderness Centre, Nature trails, Community events, Parks |
| Emerald Hills | A newer development with modern amenities, attracting those who appreciate contemporary living and easy access to shopping and dining. | Emerald Hills Shopping Plaza, Local parks, Sports facilities |
| South Cooking Lake | A more remote location for those seeking a getaway by the water, attracting visitors looking for relaxation and recreational activities. | South Cooking Lake, Fishing spots, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Sherwood Park (2025)
While Sherwood Park, Alberta, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sherwood Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sherwood Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherwood Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farmhouse Theme and Smarthome in one! 8 bedrooms.
Entire Place • 8 bedrooms
Idyllic Farmhouse Retreat - Pind
Entire Place • 5 bedrooms
Exclusive 3 Storey 4 Beds 3.5 Baths Double Garage
Entire Place • 4 bedrooms
*Freshly Updated - Centrally located 4BR Home!*
Entire Place • 4 bedrooms
The Cattage - 17 Acres
Entire Place • 3 bedrooms
Little Luna: Hot Tub + Sauna!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sherwood Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sherwood Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlos And Sara | 1 | $129,756 | 221 | 4.92/5.0 |
| Jatinderpal Singh | 1 | $94,254 | 18 | 4.78/5.0 |
| Alex | 3 | $64,662 | 75 | 4.92/5.0 |
| Empria | 2 | $62,264 | 67 | 4.78/5.0 |
| Carson | 1 | $49,675 | 118 | 4.94/5.0 |
| Alexander | 1 | $44,033 | 57 | 4.95/5.0 |
| Kaila And Cory | 1 | $42,069 | 76 | 4.99/5.0 |
| Host #92482737 | 1 | $38,121 | 1 | 0.00/5.0 |
| Martha | 1 | $37,118 | 237 | 4.97/5.0 |
| Gilbert | 1 | $33,130 | 110 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherwood Park.
Dive Deeper: Advanced Sherwood Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherwood Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherwood Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherwood Park
- The Sherwood Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherwood Park, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Sherwood Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherwood Park
- The dominant room capacity in Sherwood Park is 1 bedroom listings, making up 26% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.0% of the active Airbnb listings in Sherwood Park, indicating a high concentration in these sizes.
- A significant 46.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sherwood Park.
Sherwood Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherwood Park
- The most common guest capacity trend in Sherwood Park vacation rentals is listings accommodating 8+ guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Sherwood Park STR market, accounting for 50.0% of listings.
- 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherwood Park.
- On average, properties in Sherwood Park are equipped to host 4.8 guests.
Sherwood Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherwood Park
- The most common availability pattern in Sherwood Park falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sherwood Park (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sherwood Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
20.9% of total
2 Nights
12 listings
27.9% of total
3 Nights
6 listings
14% of total
4-6 Nights
4 listings
9.3% of total
7-29 Nights
6 listings
14% of total
30+ Nights
6 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Sherwood Park is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14%) caters to monthly stays (30+ nights) in Sherwood Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.9% of Sherwood Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherwood Park.
Sherwood Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
29.3% of total
Moderate
4 listings
9.8% of total
Firm
10 listings
24.4% of total
Strict
15 listings
36.6% of total
Cancellation Policy Insights for Sherwood Park
- The prevailing Airbnb cancellation policy trend in Sherwood Park is Strict, used by 36.6% of listings.
- A majority (61.0%) of hosts in Sherwood Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.6% market standard in Sherwood Park.
- With 36.6% using Strict terms, this is a viable option in Sherwood Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherwood Park.
Sherwood Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherwood Park
- The overall average booking lead time for vacation rentals in Sherwood Park is 36 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Sherwood Park.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Sherwood Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sherwood Park (2025)
Amenity Prevalence
Amenity Insights for Sherwood Park
- Essential amenities in Sherwood Park that guests expect include: Smoke alarm, Kitchen, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherwood Park: Smoke alarm, Kitchen, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Wifi, Free parking on premises.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherwood Park to stay competitive.
Sherwood Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sherwood Park
- The typical guest profile for Airbnb in Sherwood Park consists of primarily domestic travelers (90%), often arriving from nearby Edmonton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.5% of guests.
- Key international markets include Canada (89.5%) and United States (6.6%).
- Top languages spoken are English (73.1%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edmonton and Calgary.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sherwood Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sylvan Lake | 143 | $2,210 | $190.48 | 52% |
| Red Deer County | 36 | $1,413 | $149.03 | 43% |
| Edmonton | 2,324 | $1,188 | $85.75 | 53% |
| St. Albert | 28 | $1,170 | $101.88 | 47% |
| Rocky Mountain House | 23 | $1,128 | $104.59 | 50% |
| Red Deer | 161 | $1,107 | $99.51 | 48% |
| Stettler | 12 | $1,098 | $89.29 | 44% |
| Fort Saskatchewan | 25 | $1,091 | $72.45 | 51% |
| City of Leduc | 27 | $1,061 | $81.65 | 49% |
| City of Spruce Grove | 14 | $944 | $90.46 | 52% |