Drumheller Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alberta, Canada
Is Airbnb profitable in Drumheller in 2025? Explore comprehensive Airbnb analytics for Drumheller, Alberta, Canada to uncover income potential. This 2025 STR market report for Drumheller, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Drumheller, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Drumheller Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Drumheller Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Drumheller (2025)
Understanding the monthly revenue variations for Airbnb listings in Drumheller is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Drumheller is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Drumheller across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,814+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,982 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,747 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $818, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Drumheller
Drumheller Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Drumheller STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Drumheller:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Drumheller
Average Daily Rate (ADR) Airbnb Trends in Drumheller (2025)
Effective short term rental pricing strategy in Drumheller involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Drumheller typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Drumheller
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Airbnb Seasonality Analysis & Trends in Drumheller (2025)
Peak Season (July, August, June)
- Revenue averages $3,443 per month
- Occupancy rates average 52.4%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,177 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $144
Low Season (February, March, December)
- Revenue drops to average $1,409 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $142
Seasonality Insights for Drumheller
- The Airbnb seasonality in Drumheller shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Drumheller's highest earning potential, with monthly revenues capable of climbing to $3,796, occupancy reaching a high of 61.7%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,357, occupancy could drop to 27.1%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Drumheller.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Drumheller seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Drumheller (2025)
Exploring the top neighborhoods for short-term rentals in Drumheller? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Drumheller | The heart of Drumheller, offering easy access to shops, restaurants, and historical sites. It's a vibrant area for travelers wanting to explore the town's rich history and attractions. | Royal Tyrrell Museum, Drumheller Fountain, Art Gallery of Drumheller, Horseshoe Canyon, Local shopping and dining options |
| The Badlands | A stunning natural area encapsulating Drumheller’s unique landscape with hoodoos and canyons. Ideal for nature lovers and those wanting outdoor adventures close to the town. | Horseshoe Canyon, The Hoodoos, Red Deer River, Badlands Historical Museum |
| East Coulee | A charming community with stunning views of the Badlands. Attracts visitors looking for a quieter stay while still being close to major attractions. | East Coulee School Museum, The East Coulee Mine, Access to hiking trails and scenic walks |
| Nacmine | A smaller, scenic area close to Drumheller with a cozy atmosphere. Suitable for families and those looking for a peaceful retreat. | Local parks, Walking trails, Scenic views of the surroundings |
| Rosedale | A picturesque community known for its scenic landscapes and proximity to Drumheller’s attractions. Great for those looking for a peaceful setting yet close to amenities. | Rosedale Suspension Bridge, Rocky Mountain House National Historic Site, Local parks and trails |
| Woodland Estates | A residential area offering a quiet stay with a neighborhood feel. Perfect for families or groups wanting a homely environment during their visit. | Nearby parks, Local eateries, Family-friendly activities |
| Delia | A small village just outside Drumheller, offering a charming rural experience. Ideal for those who want to escape the hustle and bustle and enjoy the tranquility of the countryside. | Delia Museum, Access to the surrounding Badlands, Quiet country living |
| Hanna | Not far from Drumheller, Hanna offers additional amenities and attractions for tourists. Perfect for those who want to explore more of the Alberta area while being close to Drumheller. | Hanna Historical Society, Parks and recreational facilities, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Drumheller (2025)
While Drumheller, Alberta, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Drumheller to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Drumheller (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Drumhellerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exotic 4 Bedrooms Bungalow, Hot Pool, Pool Table.
Entire Place • 4 bedrooms
Timber Valley | No Service Fees | Ping Pong Table
Entire Place • 4 bedrooms
The Riverside | DT | Multi-Family |Playground | AC
Entire Place • 5 bedrooms
☀️Spacious Drumheller Retreat☀️Museum & Golf ☀️
Entire Place • 4 bedrooms
Raptor Retreat I No Service Fees I Backyard & BBQ
Entire Place • 3 bedrooms
Colour & Coal | No Service Fees | Royal Tyrrell
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Drumheller (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Drumheller based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nomadics Vacation Rentals | 19 | $744,795 | 949 | 4.72/5.0 |
| Tara | 13 | $106,688 | 212 | 4.16/5.0 |
| Nina And Dave | 5 | $103,370 | 121 | 3.92/5.0 |
| Sunny | 1 | $85,604 | 68 | 4.74/5.0 |
| Luisa | 1 | $66,665 | 51 | 4.94/5.0 |
| Roy | 2 | $49,897 | 117 | 4.89/5.0 |
| Host #476406894 | 1 | $45,322 | 120 | 4.98/5.0 |
| Rayann Joseph | 1 | $42,989 | 45 | 4.91/5.0 |
| Jean-Philippe | 2 | $42,171 | 105 | 4.92/5.0 |
| Steph | 2 | $41,538 | 110 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Drumheller.
Dive Deeper: Advanced Drumheller STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Drumheller. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDrumheller Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Drumheller
- The Drumheller Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Drumheller, House properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 60.4% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 7.0%) offer potential for unique stay experiences.
Drumheller Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Drumheller
- The dominant room capacity in Drumheller is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Drumheller, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Drumheller.
Drumheller Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Drumheller
- The most common guest capacity trend in Drumheller vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Drumheller STR market, accounting for 49.5% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Drumheller.
- On average, properties in Drumheller are equipped to host 4.7 guests.
Drumheller Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Drumheller
- The most common availability pattern in Drumheller falls within the 181-270 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Drumheller (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Drumheller Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
26.3% of total
2 Nights
41 listings
51.2% of total
3 Nights
1 listings
1.3% of total
7-29 Nights
4 listings
5% of total
30+ Nights
13 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Drumheller is 2 Nights, adopted by 51.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.5%) of the Drumheller Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Drumheller, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.2% of Drumheller hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Drumheller.
Drumheller Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
19.7% of total
Moderate
13 listings
17.1% of total
Firm
23 listings
30.3% of total
Strict
25 listings
32.9% of total
Cancellation Policy Insights for Drumheller
- The prevailing Airbnb cancellation policy trend in Drumheller is Strict, used by 32.9% of listings.
- A majority (63.2%) of hosts in Drumheller utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Drumheller.
- With 32.9% using Strict terms, this is a viable option in Drumheller, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Drumheller.
Drumheller STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Drumheller
- The overall average booking lead time for vacation rentals in Drumheller is 53 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Drumheller.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Drumheller averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Drumheller (2025)
Amenity Prevalence
Amenity Insights for Drumheller
- Essential amenities in Drumheller that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Drumheller: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Drumheller to stay competitive.
Drumheller Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Drumheller
- The typical guest profile for Airbnb in Drumheller consists of primarily domestic travelers (89%), often arriving from nearby Edmonton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.9% of guests.
- Key international markets include Canada (88.9%) and United States (3.4%).
- Top languages spoken are English (68.9%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edmonton and Calgary.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Drumheller Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chestermere | 45 | $2,013 | $195.70 | 43% |
| Red Deer County | 36 | $1,413 | $149.03 | 43% |
| Rosebud | 17 | $1,370 | $143.07 | 39% |
| De Winton | 11 | $1,248 | $174.95 | 42% |
| Red Deer | 161 | $1,107 | $99.51 | 48% |
| Stettler | 12 | $1,098 | $89.29 | 44% |
| Okotoks | 34 | $834 | $78.19 | 46% |