Vars Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Vars in 2025? Explore comprehensive Airbnb analytics for Vars, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Vars, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 473 active listings.
Whether you're considering an Airbnb investment in Vars, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vars Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vars Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vars (2025)
Understanding the monthly revenue variations for Airbnb listings in Vars is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vars is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vars across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,743+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,183 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vars
Vars Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vars STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vars:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vars
Average Daily Rate (ADR) Airbnb Trends in Vars (2025)
Effective short term rental pricing strategy in Vars involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vars typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Vars
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Airbnb Seasonality Analysis & Trends in Vars (2025)
Peak Season (February, January, December)
- Revenue averages $3,074 per month
- Occupancy rates average 50.9%
- Daily rates average $214
Shoulder Season
- Revenue averages $1,668 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $178
Low Season (June, September, October)
- Revenue drops to average $1,131 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $168
Seasonality Insights for Vars
- The Airbnb seasonality in Vars shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vars's highest earning potential, with monthly revenues capable of climbing to $4,066, occupancy reaching a high of 69.5%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $992, occupancy could drop to 18.3%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vars.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vars seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vars (2025)
Exploring the top neighborhoods for short-term rentals in Vars? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vars-les-Claux | A charming alpine village known for its stunning scenery and access to numerous ski resorts. Perfect for winter sports enthusiasts and those looking for a picturesque getaway. | Ski resorts, Summer hiking trails, Vars Ski School, L'Espace Lumière ski area, Cascades de Tortisse |
| Les Claux | The main center of Vars, offering a lively atmosphere with shops, restaurants, and access to local activities. | Local markets, Bars and cafes, Ski rental shops, Proximity to ski lifts, Summer festivals |
| Plan de Phazy | A quieter area within Vars, ideal for families and those seeking peace while still close to skiing and outdoor activities. | Quiet areas for hiking, Proximity to nature, Family-friendly accommodations, Scenic views, Lake activities |
| Saint Marie | Known for its thermal baths and wellness centers, attracting visitors looking for relaxation and health treatments. | Thermal spas, Relaxation centers, Nature trails, Cultural heritage sites, Local cuisine |
| Les Escondus | A less crowded part of Vars that offers beautiful landscapes and a true alpine experience, perfect for nature lovers. | Alpine scenery, Wildlife watching, Hiking routes, Sense of tranquility, Close-knit community vibes |
| Barletta | Offers a mix of outdoor activities with a historical twist, making it appealing for both adventure-seekers and culture enthusiasts. | Historic sites, Access to ski lifts, Mountain biking, Scenic roads, Local storytelling |
| Airelles | A premium area for luxury accommodation seekers, featuring high-end chalets and boutique lodgings, appealing to affluent travelers. | Luxury chalets, Exclusive access to slopes, Fine dining, Spas and wellness, Private lessons |
| Les Orres | Nearby, this area provides additional ski options and summer activities, attracting visitors during all seasons. | Skiing and snowboarding, Summer biking trails, Local dining, Cultural events, Beautiful lakes |
Understanding Airbnb License Requirements & STR Laws in Vars (2025)
With 30% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Vars. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vars to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Vars (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet with Pool, Hot tub, Mountain View 19 pers
Entire Place • 7 bedrooms
Charming Chalet w/ Mountain & Slope Views, Jacuzzi
Entire Place • 5 bedrooms
Prestigious 18 Person Chalet w/ Pool Jacuzzi Sauna
Entire Place • 6 bedrooms
Chalet prestige l’Hirsilinna 16 couchages
Entire Place • 7 bedrooms
Casa-Le Cherk Chalet 300m2 jacuzzi sauna Vars
Entire Place • 5 bedrooms
Grand Chalet cozy Vars Ste Marie
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vars (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vars based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jérôme Et Céline | 6 | $648,843 | 175 | 4.80/5.0 |
| Christelle | 23 | $625,951 | 315 | 4.33/5.0 |
| CASAbooking | 2 | $126,388 | 15 | 4.93/5.0 |
| Yannick | 3 | $112,076 | 24 | 4.89/5.0 |
| Damien | 1 | $92,150 | 9 | 5.00/5.0 |
| Yoan | 4 | $76,964 | 55 | 4.82/5.0 |
| Philippe Et Isabelle | 3 | $66,831 | 57 | 3.29/5.0 |
| Jean BAPTISTE | 1 | $62,460 | 25 | 4.88/5.0 |
| Sylvie | 4 | $59,878 | 165 | 4.74/5.0 |
| Audrey | 3 | $57,992 | 25 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vars.
Dive Deeper: Advanced Vars STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vars. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVars Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vars
- The Vars Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 473 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vars, Apartment/Condo properties are the most common (84.1%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.
Vars Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vars
- The dominant room capacity in Vars is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in Vars, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vars.
Vars Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vars
- The most common guest capacity trend in Vars vacation rentals is listings accommodating 4 guests (34.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Vars STR market, accounting for 57.5% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vars.
- On average, properties in Vars are equipped to host 5.5 guests.
Vars Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vars
- The most common availability pattern in Vars falls within the 271-366 days range, representing 65.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vars (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vars Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
3.7% of total
2 Nights
66 listings
14.3% of total
3 Nights
41 listings
8.9% of total
4-6 Nights
117 listings
25.4% of total
7-29 Nights
56 listings
12.2% of total
30+ Nights
163 listings
35.4% of total
Key Insights
- The most prevalent minimum stay requirement in Vars is 30+ Nights, adopted by 35.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.4%) caters to monthly stays (30+ nights) in Vars, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.4% of Vars hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vars.
Vars Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
2.7% of total
Flexible
50 listings
12% of total
Moderate
81 listings
19.5% of total
Firm
125 listings
30.1% of total
Strict
148 listings
35.7% of total
Cancellation Policy Insights for Vars
- The prevailing Airbnb cancellation policy trend in Vars is Strict, used by 35.7% of listings.
- A majority (65.8%) of hosts in Vars utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.7% market standard in Vars.
- With 35.7% using Strict terms, this is a viable option in Vars, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vars.
Vars STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vars
- The overall average booking lead time for vacation rentals in Vars is 63 days.
- Guests book furthest in advance for stays during February (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Fall (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Vars.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Vars averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vars (2025)
Amenity Prevalence
Amenity Insights for Vars
- Essential amenities in Vars that guests expect include: Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vars: Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vars to stay competitive.
Vars Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vars
- The typical guest profile for Airbnb in Vars consists of primarily domestic travelers (92%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.1% of guests.
- Key international markets include France (92.1%) and Belgium (1.4%).
- Top languages spoken are French (46.7%) followed by English (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Aix-en-Provence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vars Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Veyrier-du-Lac | 134 | $3,139 | $430.47 | 43% |