Varages Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Varages in 2025? Explore comprehensive Airbnb analytics for Varages, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Varages, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Varages, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varages Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varages Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varages (2025)
Understanding the monthly revenue variations for Airbnb listings in Varages is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varages is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varages across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,117 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varages
Varages Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varages STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varages:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varages
Average Daily Rate (ADR) Airbnb Trends in Varages (2025)
Effective short term rental pricing strategy in Varages involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varages typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Varages
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Airbnb Seasonality Analysis & Trends in Varages (2025)
Peak Season (July, August, June)
- Revenue averages $2,431 per month
- Occupancy rates average 59.5%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,323 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $125
Low Season (January, March, November)
- Revenue drops to average $880 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $118
Seasonality Insights for Varages
- The Airbnb seasonality in Varages shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varages's highest earning potential, with monthly revenues capable of climbing to $2,636, occupancy reaching a high of 67.9%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 18.4%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varages.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varages seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varages (2025)
Exploring the top neighborhoods for short-term rentals in Varages? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varages Village | A charming Provençal village known for its rich history and beautiful scenic views. Ideal for those seeking a peaceful getaway in the heart of Provence. | Historic center of Varages, Local farmer's market, Nearby hiking trails, Lavender fields, Musee des Compositions Parfumées |
| Le Château de Varages | A stunning historical castle that attracts visitors for its architecture and beautiful surroundings. Great for hosting special events or retreats. | The Castle grounds, Cultural exhibitions, Gardens and walking paths, Provençal artwork |
| Lac de Varages | A picturesque lake perfect for outdoor activities such as fishing, hiking, and picnics. Attracts families looking for nature experiences. | Water activities, Picnic areas, Scenic walking paths, Surrounding nature reserve |
| Plateau de Valensole | Famous for its fragrant lavender fields, this area brings tourists during the lavender bloom. Perfect for seasonal rentals during the summer. | Lavender fields, Photography opportunities, Local lavender products, Scenic viewpoints |
| Saint-Maximin-la-Sainte-Baume | Nearby town known for its beautiful basilica and rich history, attracting visitors who enjoy cultural tourism. | Basilique de Saint-Maximin, Historic town center, Local shops and cafes, Market days |
| Tavernes | A nearby village that offers a tranquil escape with access to nature and local traditions, great for eco-friendly tourism. | Nature walks, Local festivals, Traditional Provençal cuisine, Artisan shops |
| Aups | Known for its truffles and beautiful landscapes, Aups attracts food lovers and those seeking an authentic Provençal experience. | Truffle markets, Natural park of Verdon, Local cuisine, Charming streets |
| Cotignac | A picturesque town famous for its rock formations and quaint streets, popular with tourists looking for unique cultural experiences. | Beautiful cliffside views, Art galleries, Cafés and local cuisine, Historic architecture |
Understanding Airbnb License Requirements & STR Laws in Varages (2025)
Yes, Varages, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varages to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Varages (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varagesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Idyll for 2, sauna as an extra
Entire Place • 1 bedroom
Les Restanques de Rioumard - Verdon on horseback
Entire Place • 1 bedroom
Bastidon in the heart of nature with Jacuzzi
Entire Place • 3 bedrooms
Le Cabanon Chez Nath with Private Hot Tub Varages
Private Room • N/A
Country house in the heart of green Provence.
Entire Place • 3 bedrooms
Quiet Villa Le Matin *Swimming pool and unobstructed view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varages (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varages based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elisabeth | 2 | $38,158 | 24 | 2.48/5.0 |
| Homnest | 1 | $23,724 | 36 | 4.86/5.0 |
| Marie | 1 | $23,294 | 131 | 4.88/5.0 |
| Nathalie | 1 | $15,553 | 62 | 4.98/5.0 |
| Sylvie | 1 | $15,286 | 20 | 4.95/5.0 |
| Conciergerie Les Maisons Du La | 1 | $13,692 | 5 | 5.00/5.0 |
| Host #110787955 | 1 | $12,901 | 1 | 0.00/5.0 |
| Isabelle | 1 | $11,585 | 5 | 4.80/5.0 |
| Patrick | 1 | $10,018 | 7 | 5.00/5.0 |
| Claudia | 1 | $9,932 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varages.
Dive Deeper: Advanced Varages STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varages. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarages Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varages
- The Varages Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varages, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.5%) offer potential for unique stay experiences.
Varages Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varages
- The dominant room capacity in Varages is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Varages, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varages.
Varages Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varages
- The most common guest capacity trend in Varages vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Varages STR market, accounting for 68.2% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varages.
- On average, properties in Varages are equipped to host 3.8 guests.
Varages Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varages
- The most common availability pattern in Varages falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varages (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varages Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
3 listings
14.3% of total
3 Nights
5 listings
23.8% of total
4-6 Nights
4 listings
19% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Varages is 1 Night, adopted by 23.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.8% of Varages hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varages.
Varages Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
5 listings
31.3% of total
Firm
3 listings
18.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Varages
- The prevailing Airbnb cancellation policy trend in Varages is Flexible, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.3% market standard in Varages.
- Regularly review your cancellation policy against competitors and market demand shifts in Varages.
Varages STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varages
- The overall average booking lead time for vacation rentals in Varages is 50 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Varages.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Varages averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varages (2025)
Amenity Prevalence
Amenity Insights for Varages
- Essential amenities in Varages that guests expect include: Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varages: Kitchen, Hot water.
- Prioritize adding missing essentials: Kitchen, Hot water.
- Consider adding popular differentiators like Refrigerator or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varages to stay competitive.
Varages Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varages
- The typical guest profile for Airbnb in Varages consists of primarily domestic travelers (77%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.0% of guests.
- Key international markets include France (77%) and Germany (7.2%).
- Top languages spoken are French (40.9%) followed by English (32.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Nice.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varages Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |