Tarascon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Tarascon in 2025? Explore comprehensive Airbnb analytics for Tarascon, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Tarascon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 124 active listings.
Whether you're considering an Airbnb investment in Tarascon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tarascon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tarascon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tarascon (2025)
Understanding the monthly revenue variations for Airbnb listings in Tarascon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarascon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarascon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $579, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarascon
Tarascon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tarascon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarascon:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarascon
Average Daily Rate (ADR) Airbnb Trends in Tarascon (2025)
Effective short term rental pricing strategy in Tarascon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarascon typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $430+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Tarascon
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Airbnb Seasonality Analysis & Trends in Tarascon (2025)
Peak Season (August, July, May)
- Revenue averages $3,124 per month
- Occupancy rates average 48.9%
- Daily rates average $224
Shoulder Season
- Revenue averages $1,987 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $206
Low Season (February, March, November)
- Revenue drops to average $1,198 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $183
Seasonality Insights for Tarascon
- The Airbnb seasonality in Tarascon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tarascon's highest earning potential, with monthly revenues capable of climbing to $3,535, occupancy reaching a high of 52.9%, and ADRs peaking at $229.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,080, occupancy could drop to 28.0%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarascon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tarascon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tarascon (2025)
Exploring the top neighborhoods for short-term rentals in Tarascon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Tarascon features stunning architecture and historic sites. This area attracts tourists interested in history and culture, making it ideal for short-term rentals. | Château de Tarascon, Église Saint-Maurice, Musée de la Ville, Rue de la République, Place de la République |
| Les Baux-de-Provence | A short drive from Tarascon, this picturesque village is famous for its dramatic ruins and stunning views. Popular among tourists for its beauty and history. | Château des Baux, Carrières de Lumières, St. Vincent Church, Village des Baux-de-Provence, Provence's beautiful landscapes |
| Avignon | Nearby city known for its UNESCO World Heritage sites, including the Palais des Papes and famous bridge. A top destination for tourists visiting Provence. | Palais des Papes, Pont Saint-Bénézet, Avignon Bridge, Avignon Festival, Musee du Petit Palais |
| Tarascon Riverbank | Scenic area along the Rhône River, perfect for those seeking outdoor activities and beautiful views. Attracts nature lovers and families looking for relaxation. | Riverside parks, Cycling paths, Fishing spots, Picnic areas, Walking trails |
| Saint-Rémy-de-Provence | Charming town known for its art scene and connection to Vincent van Gogh. Draws art lovers and tourists looking for an authentic Provençal experience. | St. Paul de Mausole, Les Antiques, Market of Saint-Rémy, Local art galleries, Historic town center |
| Châteaurenard | A quaint commune with a blend of history and modern life. Offers an authentic Provençal experience away from the tourist crowds. | Château de Châteaurenard, Old Town, Local markets, Nearby vineyards, Scenic countryside |
| Nîmes | Famous for its Roman ruins, including the Arena of Nîmes and Maison Carrée. It is appealing for history enthusiasts and cultural travelers. | Arena of Nîmes, Maison Carrée, Jardins de la Fontaine, Roman Temple, Carré d'art |
| Cotignac | A picturesque village with a charming atmosphere and beautiful surroundings. Great for tourists looking for a peaceful getaway in nature. | Historic center, Local wine production, Natural springs, Hiking trails, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Tarascon (2025)
While Tarascon, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tarascon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Tarascon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarasconbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Provencal farmhouse with heated pool!
Entire Place • 6 bedrooms
Quiet pool jacuzzi pool pool pool
Entire Place • 7 bedrooms
Mas des Castors
Entire Place • 5 bedrooms
Château de Panisse - 1470
Entire Place • 9 bedrooms
Authentic Mas in the heart of Provence
Entire Place • 5 bedrooms
Villa in Provence with private pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tarascon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tarascon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marine | 1 | $177,812 | 12 | 5.00/5.0 |
| Sandrine | 1 | $105,878 | 119 | 4.82/5.0 |
| Martin | 1 | $90,146 | 62 | 4.66/5.0 |
| Host #90748130 | 1 | $73,165 | 0 | 0.00/5.0 |
| Nathalie | 2 | $71,906 | 361 | 4.82/5.0 |
| Paul | 1 | $71,786 | 49 | 4.92/5.0 |
| Wolfgang | 1 | $61,894 | 5 | 4.80/5.0 |
| Dennis | 2 | $45,483 | 49 | 4.93/5.0 |
| Marie Colette | 1 | $44,037 | 113 | 4.98/5.0 |
| Delphine Et Christophe | 2 | $42,526 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarascon.
Dive Deeper: Advanced Tarascon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarascon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarascon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarascon
- The Tarascon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tarascon, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 15.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.4%) offer potential for unique stay experiences.
Tarascon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarascon
- The dominant room capacity in Tarascon is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.1% of the active Airbnb listings in Tarascon, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tarascon.
Tarascon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarascon
- The most common guest capacity trend in Tarascon vacation rentals is listings accommodating 2 guests (27.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tarascon STR market, accounting for 49.2% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarascon.
- On average, properties in Tarascon are equipped to host 4.2 guests.
Tarascon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarascon
- The most common availability pattern in Tarascon falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tarascon (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tarascon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
34.3% of total
2 Nights
31 listings
28.7% of total
3 Nights
10 listings
9.3% of total
4-6 Nights
14 listings
13% of total
7-29 Nights
9 listings
8.3% of total
30+ Nights
7 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tarascon is 1 Night, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Tarascon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.3% of Tarascon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarascon.
Tarascon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
3.3% of total
Flexible
26 listings
28.6% of total
Moderate
26 listings
28.6% of total
Firm
12 listings
13.2% of total
Strict
24 listings
26.4% of total
Cancellation Policy Insights for Tarascon
- The prevailing Airbnb cancellation policy trend in Tarascon is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Tarascon.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarascon.
Tarascon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarascon
- The overall average booking lead time for vacation rentals in Tarascon is 60 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Tarascon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Tarascon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tarascon (2025)
Amenity Prevalence
Amenity Insights for Tarascon
- Essential amenities in Tarascon that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarascon: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarascon to stay competitive.
Tarascon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tarascon
- The typical guest profile for Airbnb in Tarascon consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.4% of guests.
- Key international markets include France (74.4%) and Germany (4.6%).
- Top languages spoken are French (38.8%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tarascon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |