Sanary-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Sanary-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Sanary-sur-Mer, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Sanary-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 930 active listings.
Whether you're considering an Airbnb investment in Sanary-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sanary-sur-Mer Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sanary-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sanary-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Sanary-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sanary-sur-Mer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sanary-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,271 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,305 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $687, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sanary-sur-Mer
Sanary-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sanary-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sanary-sur-Mer:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sanary-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Sanary-sur-Mer (2025)
Effective short term rental pricing strategy in Sanary-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sanary-sur-Mer typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $317+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Sanary-sur-Mer
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Airbnb Seasonality Analysis & Trends in Sanary-sur-Mer (2025)
Peak Season (August, July, June)
- Revenue averages $3,108 per month
- Occupancy rates average 53.7%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,704 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $973 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $146
Seasonality Insights for Sanary-sur-Mer
- The Airbnb seasonality in Sanary-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sanary-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,858, occupancy reaching a high of 70.2%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $924, occupancy could drop to 24.5%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sanary-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sanary-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sanary-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Sanary-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sanary Port | The hub of Sanary-sur-Mer, featuring a picturesque harbor, seafood restaurants, and vibrant markets. Ideal for tourists who love waterfront activities and dining. | Sanary Harbor, Fishermen's Market, Port of Sanary-sur-Mer, Waterfront dining, Beaches nearby |
| Les Calanques | A stunning natural area with beautiful inlets and clear waters, attracting nature lovers and hikers. Perfect for visitors looking for outdoor experiences. | Calanque de Port d'Alon, Calanque de Cassis, Hiking trails, Snorkeling spots, Scenic views |
| La Coudoulière | A family-friendly area with parks and close access to the beach. Ideal for families seeking a relaxed vacation atmosphere. | La Coudoulière Park, Plage de la Coudoulière, Children's playgrounds, Cycle paths, La Coudoulière Marina |
| Le Brusc | A charming coastal village with beautiful beaches and a laid-back vibe. Popular with families and those seeking a quieter holiday. | Plage du Brusc, Local markets, Water sports, Fishing spots, Relaxed cafés |
| Centre Ville | The center of Sanary with shops, restaurants, and nightlife options. A bustling area where tourists can enjoy local culture and dining. | Local shops, Restaurants and cafes, Sanary Market, Cultural events, Nightlife options |
| Plage de Portissol | Known for its sandy beaches and clear waters, this area attracts sun-seekers and families. Ideal for a relaxing beach holiday atmosphere. | Portissol Beach, Sunbathing areas, Nearby restaurants, Water activities, Beach volleyball |
| Tamaris | A tranquil area known for its botanical gardens and coastal paths. Great for tourists seeking peace and natural beauty. | Botanical Gardens of Le Parc, Coastal walks, Scenic viewpoints, Quiet beaches, Relaxed environment |
| Bandol | Close to Sanary and known for its vineyard and coastal beauty. Attracts wine lovers and beachgoers. | Bandol Beach, Wine estates, Port of Bandol, Water sports, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Sanary-sur-Mer (2025)
Yes, Sanary-sur-Mer, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sanary-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Sanary-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sanary-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful House with Garden and Pool Sea View
Entire Place • 7 bedrooms
Beautiful villa in Portissol.
Entire Place • 5 bedrooms
Villa des oliviers in Sanary sur Mer.
Entire Place • 7 bedrooms
Sanary - Villa Rose Panoramic Sea View & Pool
Entire Place • 5 bedrooms
Contemporary villa heated pool prox beach
Entire Place • 4 bedrooms
Exceptional high-end villa, close to the beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sanary-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sanary-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frédéric | 27 | $840,161 | 1208 | 4.76/5.0 |
| Karyn | 25 | $397,480 | 108 | 2.89/5.0 |
| Moya Conciergerie | 30 | $369,377 | 234 | 3.61/5.0 |
| Brice | 1 | $208,435 | 17 | 5.00/5.0 |
| Christine | 3 | $155,210 | 54 | 5.00/5.0 |
| Laurie | 8 | $150,726 | 498 | 4.80/5.0 |
| Jeanne | 3 | $142,993 | 26 | 4.89/5.0 |
| Agathe | 1 | $122,549 | 21 | 4.57/5.0 |
| Denis | 3 | $121,176 | 33 | 4.95/5.0 |
| François | 1 | $120,910 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sanary-sur-Mer.
Dive Deeper: Advanced Sanary-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sanary-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanary-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sanary-sur-Mer
- The Sanary-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 930 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sanary-sur-Mer, Apartment/Condo properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 25.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Sanary-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sanary-sur-Mer
- The dominant room capacity in Sanary-sur-Mer is 1 bedroom listings, making up 45.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.5% of the active Airbnb listings in Sanary-sur-Mer, indicating a high concentration in these sizes.
Sanary-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sanary-sur-Mer
- The most common guest capacity trend in Sanary-sur-Mer vacation rentals is listings accommodating 4 guests (43.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sanary-sur-Mer STR market, accounting for 63.2% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sanary-sur-Mer.
- On average, properties in Sanary-sur-Mer are equipped to host 4.3 guests.
Sanary-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sanary-sur-Mer
- The most common availability pattern in Sanary-sur-Mer falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sanary-sur-Mer (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sanary-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
10.4% of total
2 Nights
189 listings
21.7% of total
3 Nights
193 listings
22.2% of total
4-6 Nights
182 listings
20.9% of total
7-29 Nights
97 listings
11.1% of total
30+ Nights
119 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sanary-sur-Mer is 3 Nights, adopted by 22.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Sanary-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 22.2% of Sanary-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sanary-sur-Mer.
Sanary-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
2 listings
0.3% of total
Refundable
3 listings
0.4% of total
Flexible
161 listings
21.4% of total
Moderate
213 listings
28.3% of total
Firm
181 listings
24% of total
Strict
192 listings
25.5% of total
Cancellation Policy Insights for Sanary-sur-Mer
- The prevailing Airbnb cancellation policy trend in Sanary-sur-Mer is Moderate, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (49.7%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.3% market standard in Sanary-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Sanary-sur-Mer.
Sanary-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sanary-sur-Mer
- The overall average booking lead time for vacation rentals in Sanary-sur-Mer is 53 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sanary-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Sanary-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sanary-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Sanary-sur-Mer
- Essential amenities in Sanary-sur-Mer that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sanary-sur-Mer: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sanary-sur-Mer to stay competitive.
Sanary-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sanary-sur-Mer
- The typical guest profile for Airbnb in Sanary-sur-Mer consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.1% of guests.
- Key international markets include France (79.1%) and Germany (5.1%).
- Top languages spoken are French (44.2%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sanary-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |