Salon de Provence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Salon de Provence in 2025? Explore comprehensive Airbnb analytics for Salon de Provence, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Salon de Provence, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 222 active listings.
Whether you're considering an Airbnb investment in Salon de Provence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salon de Provence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salon de Provence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salon de Provence (2025)
Understanding the monthly revenue variations for Airbnb listings in Salon de Provence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salon de Provence is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salon de Provence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,986 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $660, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salon de Provence
Salon de Provence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salon de Provence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salon de Provence:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salon de Provence
Average Daily Rate (ADR) Airbnb Trends in Salon de Provence (2025)
Effective short term rental pricing strategy in Salon de Provence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salon de Provence typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Salon de Provence
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Airbnb Seasonality Analysis & Trends in Salon de Provence (2025)
Peak Season (August, July, June)
- Revenue averages $2,395 per month
- Occupancy rates average 54.1%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,590 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $1,015 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $118
Seasonality Insights for Salon de Provence
- The Airbnb seasonality in Salon de Provence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salon de Provence's highest earning potential, with monthly revenues capable of climbing to $2,610, occupancy reaching a high of 64.2%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $934, occupancy could drop to 35.6%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salon de Provence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salon de Provence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salon de Provence (2025)
Exploring the top neighborhoods for short-term rentals in Salon de Provence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The charming historic center of Salon de Provence, known for its beautiful squares, fountains, and vibrant markets. Attracts tourists looking to experience the local culture and cuisine. | Église Saint-Michel, Place de la République, Château de l'Empéri, Musée Nostang, Marché de Salon |
| Parc de la Poupette | A quiet residential area with access to green spaces and family-friendly attractions. Ideal for families and those seeking a peaceful retreat close to town. | Parc de la Poupette, Porte de l'Horloge, Activities for families and children |
| Les Bioux | A sought-after residential neighborhood known for its scenic views and proximity to nature. Popular for travelers who love outdoor activities and hiking. | Montagne de la Sainte-Victoire, Walking trails, Natural parks |
| Avignon Road | A key thoroughfare connecting Salon de Provence to Avignon and other major cities. Popular among business travelers and those seeking easy transportation access. | Local restaurants and cafes, Transport links to nearby cities |
| Salon-sur-Vaucluse | A picturesque town located near Salon de Provence, known for its stunning landscapes and historical significance. Attracts tourists looking for tranquility and nature. | Local vineyards, Ruins and ancient architecture, Proximity to the Vaucluse Mountains |
| La Crau | A peaceful suburb with a mix of residential and rural areas. Great for those looking for a more laid-back atmosphere while still being close to the main attractions of Salon. | Local farms, Cultural heritage sites, Great for cycling and nature walks |
| Bouches-du-Rhône | The wider region encompassing Salon de Provence, famous for its varied landscapes, beaches, and rich cultural history. Attracts tourists exploring Provence. | Calanques National Park, Marseille, Historical sites like Arles and Aix-en-Provence |
| Lambesc | A nearby picturesque village offering a unique charm and local festivals. Ideal for travelers seeking a quaint rural experience close to Salon de Provence. | Château de Lambesc, Local artisan shops, Cultural events and festivals |
Understanding Airbnb License Requirements & STR Laws in Salon de Provence (2025)
While Salon de Provence, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salon de Provence to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Salon de Provence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salon de Provencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Baraka
Entire Place • 3 bedrooms
215 m² family home with swimming pool
Entire Place • 6 bedrooms
Nice home in Salon de Provence with kitchen
Entire Place • 2 bedrooms
Villa 34
Entire Place • 3 bedrooms
Maison en Provence with private pool, pine forest view
Entire Place • 2 bedrooms
Vacation mode on!Villa Magalouno
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salon de Provence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salon de Provence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #433008401 | 1 | $91,459 | 1 | 0.00/5.0 |
| Christophe | 1 | $77,872 | 12 | 4.92/5.0 |
| Novasol | 1 | $70,017 | 11 | 4.73/5.0 |
| Clara | 5 | $66,458 | 46 | 4.88/5.0 |
| Dorian Et Muriel | 6 | $66,003 | 156 | 4.87/5.0 |
| René | 5 | $64,800 | 201 | 4.54/5.0 |
| Vincent | 3 | $58,302 | 8 | 1.67/5.0 |
| Novasol | 1 | $54,883 | 21 | 4.76/5.0 |
| Vincent | 3 | $52,017 | 858 | 4.77/5.0 |
| Jean-Baptiste | 2 | $51,459 | 118 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salon de Provence.
Dive Deeper: Advanced Salon de Provence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salon de Provence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalon de Provence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salon de Provence
- The Salon de Provence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 222 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salon de Provence, Apartment/Condo properties are the most common (53.6%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 1.9%) offer potential for unique stay experiences.
Salon de Provence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salon de Provence
- The dominant room capacity in Salon de Provence is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Salon de Provence, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salon de Provence.
Salon de Provence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salon de Provence
- The most common guest capacity trend in Salon de Provence vacation rentals is listings accommodating 2 guests (31.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Salon de Provence STR market, accounting for 59.0% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salon de Provence.
- On average, properties in Salon de Provence are equipped to host 3.6 guests.
Salon de Provence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salon de Provence
- The most common availability pattern in Salon de Provence falls within the 271-366 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salon de Provence (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salon de Provence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
26.3% of total
2 Nights
63 listings
30.7% of total
3 Nights
23 listings
11.2% of total
4-6 Nights
29 listings
14.1% of total
7-29 Nights
13 listings
6.3% of total
30+ Nights
23 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Salon de Provence is 2 Nights, adopted by 30.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Salon de Provence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.7% of Salon de Provence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salon de Provence.
Salon de Provence Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.6% of total
Non-refundable
1 listings
0.5% of total
Flexible
54 listings
29% of total
Moderate
53 listings
28.5% of total
Firm
31 listings
16.7% of total
Strict
44 listings
23.7% of total
Cancellation Policy Insights for Salon de Provence
- The prevailing Airbnb cancellation policy trend in Salon de Provence is Flexible, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (57.5%) and stricter (40.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29% market standard in Salon de Provence.
- Regularly review your cancellation policy against competitors and market demand shifts in Salon de Provence.
Salon de Provence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salon de Provence
- The overall average booking lead time for vacation rentals in Salon de Provence is 42 days.
- Guests book furthest in advance for stays during July (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Salon de Provence.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Salon de Provence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salon de Provence (2025)
Amenity Prevalence
Amenity Insights for Salon de Provence
- Essential amenities in Salon de Provence that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salon de Provence: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salon de Provence to stay competitive.
Salon de Provence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salon de Provence
- The typical guest profile for Airbnb in Salon de Provence consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.8% of guests.
- Key international markets include France (83.8%) and Italy (2.7%).
- Top languages spoken are French (44.2%) followed by English (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salon de Provence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |