Salernes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Salernes in 2025? Explore comprehensive Airbnb analytics for Salernes, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Salernes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 112 active listings.
Whether you're considering an Airbnb investment in Salernes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salernes Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salernes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salernes (2025)
Understanding the monthly revenue variations for Airbnb listings in Salernes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salernes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salernes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,232+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,031 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salernes
Salernes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salernes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salernes:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salernes
Average Daily Rate (ADR) Airbnb Trends in Salernes (2025)
Effective short term rental pricing strategy in Salernes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salernes typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Salernes
Get Live Salernes Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Salernes (2025)
Peak Season (August, July, June)
- Revenue averages $3,890 per month
- Occupancy rates average 49.0%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,089 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $201
Low Season (January, February, March)
- Revenue drops to average $1,015 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $190
Seasonality Insights for Salernes
- The Airbnb seasonality in Salernes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salernes's highest earning potential, with monthly revenues capable of climbing to $4,959, occupancy reaching a high of 65.1%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 18.3%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salernes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salernes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salernes (2025)
Exploring the top neighborhoods for short-term rentals in Salernes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salernes Village | Charming Provençal village with picturesque streets and local markets. Ideal for guests seeking an authentic French experience with easy access to the surrounding countryside and vineyards. | Local Market, Église Saint-Blaise, Wine tasting tours, Château de Berne, Café de la Paix |
| Le Thoronet | Known for its historical abbey and beautiful nature trails, this area attracts those interested in history and outdoor activities. Perfect for visitors looking for tranquility amidst nature. | Abbaye du Thoronet, Hiking trails, Local vineyards, Provencal scenery |
| Cotignac | A stunning hilltop village famous for its waterfalls and charming stone houses. Offers unique accommodations and attracts visitors interested in outdoor adventures and authentic Provence. | La Cascade, Local artisan shops, Scenic viewpoints, Hiking opportunities, Cotignac's historic center |
| Lorgues | Bustling town with a mix of Provençal charm and modern amenities. Popular among tourists for its vibrant market and proximity to many vineyards and lavender fields. | Lorgues Market, Vineyard tours, Château de Lorgues, Provence cultural festivals, Local parks |
| Tavernes | A quaint village that offers peaceful surroundings and access to beautiful natural landscapes. Great for those wanting to explore rural Provence and engage in local activities. | Medieval history, Provençal countryside, Hiking trails, Local gastronomy |
| Aups | Known as the 'capital of truffles', this village is ideal for food lovers. It offers a genuine Provençal atmosphere with various culinary experiences. | Truffle market, Aups village center, Hiking in surrounding areas, Provencal gastronomy events |
| Greoux-les-Bains | A spa town famous for its thermal waters, attracting visitors looking for wellness and relaxation amidst beautiful natural surroundings. | Thermal spa centers, Lavender fields, Scenic landscapes, Historic village center |
| Flayosc | A picturesque village known for its olive groves and wine production, providing a perfect setting for travelers looking for a relaxing getaway with good food and wine. | Olive oil mills, Local wineries, Flayosc village center, Outdoor markets, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Salernes (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Salernes. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salernes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Salernes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salernesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Famous "Le Petit Chateau Salernes"
Entire Place • N/A
Mas Divazur, family home in the heart of the Var
Entire Place • 7 bedrooms
Villa Bougainville Salernes for 12P, airco, WIFI
Entire Place • 6 bedrooms
Lovely Villa with jacuzzi swimming pool and fire pit
Entire Place • 6 bedrooms
Le Mas Benoit - Salernes
Entire Place • 2 bedrooms
Charming luxuriously renovated Provençal farmhouse
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salernes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salernes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #38894594 | 1 | $125,343 | 13 | 4.92/5.0 |
| Flora | 1 | $96,147 | 39 | 4.92/5.0 |
| Marije & Peter | 1 | $74,357 | 75 | 4.91/5.0 |
| Hervé Dherbecourt | 3 | $62,251 | 49 | 4.98/5.0 |
| Frederique | 1 | $53,346 | 87 | 4.62/5.0 |
| Celine | 1 | $51,196 | 20 | 4.90/5.0 |
| César | 2 | $50,376 | 22 | 4.73/5.0 |
| Charlotte | 2 | $50,163 | 415 | 4.93/5.0 |
| Sophie | 1 | $49,984 | 28 | 4.89/5.0 |
| Audrey | 1 | $45,831 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salernes.
Dive Deeper: Advanced Salernes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salernes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalernes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salernes
- The Salernes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 112 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salernes, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Salernes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salernes
- The dominant room capacity in Salernes is 3 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Salernes, indicating a high concentration in these sizes.
- A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salernes.
Salernes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salernes
- The most common guest capacity trend in Salernes vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Salernes STR market, accounting for 48.2% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salernes.
- On average, properties in Salernes are equipped to host 5.3 guests.
Salernes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salernes
- The most common availability pattern in Salernes falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salernes (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salernes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
20.4% of total
2 Nights
14 listings
13.6% of total
3 Nights
22 listings
21.4% of total
4-6 Nights
19 listings
18.4% of total
7-29 Nights
19 listings
18.4% of total
30+ Nights
8 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Salernes is 3 Nights, adopted by 21.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 21.4% of Salernes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salernes.
Salernes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.1% of total
Super Strict 60 Days
2 listings
2.1% of total
Flexible
18 listings
19.1% of total
Moderate
15 listings
16% of total
Firm
30 listings
31.9% of total
Strict
27 listings
28.7% of total
Cancellation Policy Insights for Salernes
- The prevailing Airbnb cancellation policy trend in Salernes is Firm, used by 31.9% of listings.
- A majority (60.6%) of hosts in Salernes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.9% market standard in Salernes.
- Regularly review your cancellation policy against competitors and market demand shifts in Salernes.
Salernes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salernes
- The overall average booking lead time for vacation rentals in Salernes is 67 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Salernes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Salernes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salernes (2025)
Amenity Prevalence
Amenity Insights for Salernes
- Essential amenities in Salernes that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salernes: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salernes to stay competitive.
Salernes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salernes
- The typical guest profile for Airbnb in Salernes consists of primarily domestic travelers (76%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.5% of guests.
- Key international markets include France (75.5%) and Germany (4.2%).
- Top languages spoken are French (39.4%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Nice.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salernes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |