Sainte-Maxime Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Sainte-Maxime in 2025? Explore comprehensive Airbnb analytics for Sainte-Maxime, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Sainte-Maxime, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,208 active listings.
Whether you're considering an Airbnb investment in Sainte-Maxime, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Maxime Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sainte-Maxime Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sainte-Maxime (2025)
Understanding the monthly revenue variations for Airbnb listings in Sainte-Maxime is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Maxime is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Maxime across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,969+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,280 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,699 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $871, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Maxime
Sainte-Maxime Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sainte-Maxime STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Maxime:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Maxime
Average Daily Rate (ADR) Airbnb Trends in Sainte-Maxime (2025)
Effective short term rental pricing strategy in Sainte-Maxime involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Maxime typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $589+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Maxime
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Airbnb Seasonality Analysis & Trends in Sainte-Maxime (2025)
Peak Season (August, July, June)
- Revenue averages $5,314 per month
- Occupancy rates average 52.4%
- Daily rates average $292
Shoulder Season
- Revenue averages $2,763 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $261
Low Season (January, February, March)
- Revenue drops to average $1,218 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $241
Seasonality Insights for Sainte-Maxime
- The Airbnb seasonality in Sainte-Maxime shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Maxime's highest earning potential, with monthly revenues capable of climbing to $6,193, occupancy reaching a high of 65.6%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,173, occupancy could drop to 22.3%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Maxime.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sainte-Maxime seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sainte-Maxime (2025)
Exploring the top neighborhoods for short-term rentals in Sainte-Maxime? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Croisette | A famous promenade lined with sandy beaches and luxury boutiques, making it a prime destination for tourists looking for sun and glamour. | Palais des Festivals et des Congrès, Cannes Yachting Festival, Martinez Beach, Luxury shops, Cannes Film Festival |
| Sandy Beach | An inviting sandy stretch perfect for families and beach lovers, known for its clear waters and serene atmosphere. | Plage de la Nartelle, Plage du Centre Ville, Water sports rentals, Beachfront restaurants, Family-friendly activities |
| Old Town (La Vieille Ville) | The charming old town with narrow streets and historic buildings, attracting those who appreciate culture and history. | Eglise Sainte-Maxime, Place des Lices, Local markets, Art galleries, Historical landmarks |
| Saint-Tropez | Nearby luxury destination renowned for its vibrant nightlife and celebrity sightings, highly sought after by travelers looking for exclusivity. | Nikki Beach, Vieux Port, Place des Lices, Saint-Tropez Citadel, Luxury boutiques |
| Port de Sainte-Maxime | A bustling harbor area filled with restaurants and a lively atmosphere, great for those wanting to enjoy the local fish and seafood. | Boat tours, Ferry to Saint-Tropez, Waterfront dining, Market stalls, Local events |
| Golf de Sainte-Maxime | An area focused on golf tourism, with several renowned golf courses appealing to sports enthusiasts. | Golf Club de Sainte-Maxime, Golf de Beauvallon, Practice facilities, Golf tournaments, Pro shops |
| Boulodrome | A lively area for petanque enthusiasts, offering cultural experiences and local gatherings. | Local tournaments, Community events, Outdoor seating areas, Cafés, Parks |
| Les Issambres | A picturesque coastal area known for its beautiful landscapes and quieter beaches, ideal for a relaxing getaway. | Beaches of Issambres, Hiking trails, Seafront dining, Marina activities, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Sainte-Maxime (2025)
Yes, Sainte-Maxime, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Maxime to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 38% licensed listings)
Top Performing Airbnb Properties in Sainte-Maxime (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Maximebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa jungle beach, Luxurious property 100m beach
Entire Place • 6 bedrooms
Beautiful Villa sea view 10 min walk to beach center
Entire Place • 5 bedrooms
Beautiful Air-conditioned villa 100 m away with sea view
Entire Place • 7 bedrooms
2 lovely villas,2 pools, private tennis, 7bedrooms
Entire Place • 8 bedrooms
Beautiful new villa 150 m from the beach
Entire Place • 6 bedrooms
Villa Centrale, Garden, SEA VIEWS
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sainte-Maxime (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Maxime based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agathe | 21 | $1,052,985 | 81 | 2.13/5.0 |
| Laurent | 6 | $851,903 | 175 | 4.88/5.0 |
| Christine - Interhome Group | 60 | $564,343 | 142 | 2.03/5.0 |
| Stephanie | 14 | $508,201 | 75 | 3.83/5.0 |
| Manon SEASONAL RENT CONCIERGER | 7 | $497,846 | 69 | 2.68/5.0 |
| L'Agence Plantourianne | 8 | $379,408 | 102 | 3.62/5.0 |
| Nicolas | 1 | $310,714 | 10 | 4.10/5.0 |
| Franck | 1 | $283,333 | 13 | 4.92/5.0 |
| Sébastien | 5 | $273,853 | 266 | 4.70/5.0 |
| Virginie | 11 | $267,804 | 182 | 4.16/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Maxime.
Dive Deeper: Advanced Sainte-Maxime STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Maxime. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Maxime Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Maxime
- The Sainte-Maxime Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.1% of the 1,208 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Maxime, Apartment/Condo properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 0.9%) offer potential for unique stay experiences.
Sainte-Maxime Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Maxime
- The dominant room capacity in Sainte-Maxime is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.7% of the active Airbnb listings in Sainte-Maxime, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Maxime.
Sainte-Maxime Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Maxime
- The most common guest capacity trend in Sainte-Maxime vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sainte-Maxime STR market, accounting for 58.2% of listings.
- 38.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Maxime.
- On average, properties in Sainte-Maxime are equipped to host 4.9 guests.
Sainte-Maxime Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Maxime
- The most common availability pattern in Sainte-Maxime falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sainte-Maxime (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sainte-Maxime Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
10.7% of total
2 Nights
202 listings
18.2% of total
3 Nights
200 listings
18.1% of total
4-6 Nights
278 listings
25.1% of total
7-29 Nights
211 listings
19.1% of total
30+ Nights
98 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Maxime is 4-6 Nights, adopted by 25.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.1% of Sainte-Maxime hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Maxime.
Sainte-Maxime Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
11 listings
1.2% of total
Super Strict 60 Days
8 listings
0.9% of total
Flexible
101 listings
11.2% of total
Moderate
136 listings
15% of total
Firm
307 listings
34% of total
Strict
340 listings
37.6% of total
Cancellation Policy Insights for Sainte-Maxime
- The prevailing Airbnb cancellation policy trend in Sainte-Maxime is Strict, used by 37.6% of listings.
- A majority (71.6%) of hosts in Sainte-Maxime utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.6% market standard in Sainte-Maxime.
- With 37.6% using Strict terms, this is a viable option in Sainte-Maxime, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Maxime.
Sainte-Maxime STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Maxime
- The overall average booking lead time for vacation rentals in Sainte-Maxime is 63 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Sainte-Maxime.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Maxime averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sainte-Maxime (2025)
Amenity Prevalence
Amenity Insights for Sainte-Maxime
- Essential amenities in Sainte-Maxime that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sainte-Maxime: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sainte-Maxime to stay competitive.
Sainte-Maxime Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sainte-Maxime
- The typical guest profile for Airbnb in Sainte-Maxime consists of a mix of domestic (53%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 53.1% of guests.
- Key international markets include France (53.1%) and Germany (10%).
- Top languages spoken are English (35.8%) followed by French (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sainte-Maxime Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |