Saint-Martin-de-Castillon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Martin-de-Castillon in 2025? Explore comprehensive Airbnb analytics for Saint-Martin-de-Castillon, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Saint-Martin-de-Castillon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Saint-Martin-de-Castillon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Martin-de-Castillon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Martin-de-Castillon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Saint-Martin-de-Castillon.
Occupancy Rate(?)
39.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,725
Typical annual income for an Airbnb listing in Saint-Martin-de-Castillon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-28.7%
Significant decrease (-28.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Martin-de-Castillon.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Martin-de-Castillon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Martin-de-Castillon (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Martin-de-Castillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Martin-de-Castillon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Martin-de-Castillon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,469 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,235 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Martin-de-Castillon

Saint-Martin-de-Castillon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Martin-de-Castillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Martin-de-Castillon:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Martin-de-Castillon

Average Daily Rate (ADR) Airbnb Trends in Saint-Martin-de-Castillon (2025)

Effective short term rental pricing strategy in Saint-Martin-de-Castillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Martin-de-Castillon typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Martin-de-Castillon

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Airbnb Seasonality Analysis & Trends in Saint-Martin-de-Castillon (2025)

Peak Season (August, July, June)
  • Revenue averages $3,357 per month
  • Occupancy rates average 54.7%
  • Daily rates average $227
Shoulder Season
  • Revenue averages $1,675 per month
  • Occupancy maintains around 35.9%
  • Daily rates hold near $191
Low Season (February, March, November)
  • Revenue drops to average $615 per month
  • Occupancy decreases to average 21.5%
  • Daily rates adjust to average $148

Seasonality Insights for Saint-Martin-de-Castillon

  • The Airbnb seasonality in Saint-Martin-de-Castillon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Martin-de-Castillon's highest earning potential, with monthly revenues capable of climbing to $3,968, occupancy reaching a high of 62.9%, and ADRs peaking at $231.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $540, occupancy could drop to 17.1%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Martin-de-Castillon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Martin-de-Castillon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Martin-de-Castillon (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Martin-de-Castillon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Luberon Valley
A picturesque region known for its charming villages, vineyards, and stunning landscape, making it a perfect getaway for tourists seeking tranquility and natural beauty.
Gordes, Roussillon, Senanque Abbey, Lavender fields, Luberon National Park
Apt
The capital of the Luberon, Apt boasts a rich history, vibrant markets, and delicious local cuisine, appealing to both weekend tourists and food lovers.
Apt Market, Cathedral of Saint-Anne, Museum of Apt, The old town, Lavender Museum
Saignon
A quaint village perched on a hill, Saignon offers breathtaking views and a tranquil atmosphere, ideal for those seeking peace and quiet in nature.
Saignon Village, Viewpoint of Saignon, Old stone houses, Artisan shops, Local hiking trails
Bonnieux
A beautiful village known for its historic buildings and stunning views of the surrounding countryside, attract visitors exploring the Luberon region.
Church of Bonnieux, Viewpoint overlooking the valley, Bonnieux Village, Local wine tasting, The Cedar Forest
Menerbes
Famous for its rich cultural heritage and artistic past, Menerbes is a charming spot that attracts visitors interested in art and history.
Menerbes Village, Museum of the Resistance, Art galleries, Wineries nearby, Scenic hiking trails
Roussillon
Known for its striking red ochre cliffs and beautiful landscapes, Roussillon draws tourists wanting to explore unique geological features sa well as local art.
Ochre Path, Roussillon Village, Art galleries, Scenic walks, Outdoor markets
Cavaillon
Cavaillon serves as a gateway to the Luberon and offers great amenities, local markets, and historical sites, drawing both visitors and residents.
Cavaillon Cathedral, The local market, Cathédrale Saint-Véran, Historical sites, Provençal cuisine
Gordes
Ranked among the most beautiful villages in France, Gordes features stunning architecture and scenic views, attracting many tourists each year.
Gordes Castle, Village of Gordes, Bories Village, Senanque Abbey nearby, Local art shops

Understanding Airbnb License Requirements & STR Laws in Saint-Martin-de-Castillon (2025)

While Saint-Martin-de-Castillon, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Martin-de-Castillon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Saint-Martin-de-Castillon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Martin-de-Castillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luberon 4 ha. swimming pool 14 m, absolute calm Provence

Luberon 4 ha. swimming pool 14 m, absolute calm Provence

Entire Place • 6 bedrooms

$65,489
Revenue
46.6%
Occupancy
$484.30
Daily Rate
La Bastide de Fondeluygnes, Pool, Luberon

La Bastide de Fondeluygnes, Pool, Luberon

Entire Place • 3 bedrooms

$49,039
Revenue
58.4%
Occupancy
$197.20
Daily Rate
Villa & Pool with great view in Luberon for 10-12

Villa & Pool with great view in Luberon for 10-12

Entire Place • 4 bedrooms

$42,828
Revenue
45.7%
Occupancy
$475.47
Daily Rate
Secluded location, lovely view of the Grand Lubéron

Secluded location, lovely view of the Grand Lubéron

Entire Place • 4 bedrooms

$34,477
Revenue
60.6%
Occupancy
$364.14
Daily Rate
The house of the Cavales en Luberon

The house of the Cavales en Luberon

Entire Place • 2 bedrooms

$34,154
Revenue
42.5%
Occupancy
$186.03
Daily Rate
Mas des Baussiers

Mas des Baussiers

Entire Place • 8 bedrooms

$30,302
Revenue
34.1%
Occupancy
$987.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Martin-de-Castillon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Martin-de-Castillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Magali2$72,6612924.99/5.0
Olivier1$65,489125.00/5.0
Francis Et Nadine2$51,967894.99/5.0
Jacques1$42,828354.97/5.0
Thomas1$34,47735.00/5.0
Patricia1$30,30265.00/5.0
Jacques1$28,678124.83/5.0
Home1$26,892124.67/5.0
Anne1$25,045355.00/5.0
Olivier1$24,961104.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Martin-de-Castillon.

Dive Deeper: Advanced Saint-Martin-de-Castillon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Martin-de-Castillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Martin-de-Castillon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Martin-de-Castillon

  • The Saint-Martin-de-Castillon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Martin-de-Castillon, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.
  • The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, apartment/condo (combined 8.0%) offer potential for unique stay experiences.

Saint-Martin-de-Castillon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Martin-de-Castillon

  • The dominant room capacity in Saint-Martin-de-Castillon is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 62.0% of the active Airbnb listings in Saint-Martin-de-Castillon, indicating a high concentration in these sizes.
  • A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Martin-de-Castillon.

Saint-Martin-de-Castillon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Martin-de-Castillon

  • The most common guest capacity trend in Saint-Martin-de-Castillon vacation rentals is listings accommodating 2 guests (24%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Saint-Martin-de-Castillon STR market, accounting for 46.0% of listings.
  • 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Martin-de-Castillon.
  • On average, properties in Saint-Martin-de-Castillon are equipped to host 4.1 guests.

Saint-Martin-de-Castillon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Martin-de-Castillon

  • The most common availability pattern in Saint-Martin-de-Castillon falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Martin-de-Castillon (46%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Martin-de-Castillon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6%)

1 Night

3 listings

6% of total

2 Nights (18%)

2 Nights

9 listings

18% of total

3 Nights (20%)

3 Nights

10 listings

20% of total

4-6 Nights (34%)

4-6 Nights

17 listings

34% of total

7-29 Nights (16%)

7-29 Nights

8 listings

16% of total

30+ Nights (6%)

30+ Nights

3 listings

6% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Martin-de-Castillon is 4-6 Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 34% of Saint-Martin-de-Castillon hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Martin-de-Castillon.

Saint-Martin-de-Castillon Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.3% of total

Flexible (18.2%)

Flexible

8 listings

18.2% of total

Moderate (29.5%)

Moderate

13 listings

29.5% of total

Firm (20.5%)

Firm

9 listings

20.5% of total

Strict (29.5%)

Strict

13 listings

29.5% of total

Cancellation Policy Insights for Saint-Martin-de-Castillon

  • The prevailing Airbnb cancellation policy trend in Saint-Martin-de-Castillon is Moderate, used by 29.5% of listings.
  • There's a relatively balanced mix between guest-friendly (47.7%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.5% market standard in Saint-Martin-de-Castillon.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Martin-de-Castillon.

Saint-Martin-de-Castillon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Martin-de-Castillon

  • The overall average booking lead time for vacation rentals in Saint-Martin-de-Castillon is 72 days.
  • Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Saint-Martin-de-Castillon.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Martin-de-Castillon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Martin-de-Castillon (2025)

Amenity Prevalence

Amenity Insights for Saint-Martin-de-Castillon

  • Popular amenities like Free parking on premises, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Martin-de-Castillon to stay competitive.

Saint-Martin-de-Castillon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Martin-de-Castillon

  • The typical guest profile for Airbnb in Saint-Martin-de-Castillon consists of a mix of domestic (65%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 64.9% of guests.
  • Key international markets include France (64.9%) and Germany (11.3%).
  • Top languages spoken are French (37.2%) followed by English (34.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Martin-de-Castillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

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