Puget-sur-Argens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Puget-sur-Argens in 2025? Explore comprehensive Airbnb analytics for Puget-sur-Argens, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Puget-sur-Argens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 118 active listings.

Whether you're considering an Airbnb investment in Puget-sur-Argens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puget-sur-Argens Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Puget-sur-Argens Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$148
The average rental revenue earned for an occupied room per day in Puget-sur-Argens.
Occupancy Rate(?)
46.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,368
Typical annual income for an Airbnb listing in Puget-sur-Argens. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.4%
Positive growth (2.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Puget-sur-Argens.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Puget-sur-Argens.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
118
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Puget-sur-Argens (2025)

Understanding the monthly revenue variations for Airbnb listings in Puget-sur-Argens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puget-sur-Argens is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puget-sur-Argens across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,188 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,269 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $694, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Puget-sur-Argens

Puget-sur-Argens Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Puget-sur-Argens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puget-sur-Argens:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Puget-sur-Argens

Average Daily Rate (ADR) Airbnb Trends in Puget-sur-Argens (2025)

Effective short term rental pricing strategy in Puget-sur-Argens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puget-sur-Argens typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in Puget-sur-Argens

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Airbnb Seasonality Analysis & Trends in Puget-sur-Argens (2025)

Peak Season (August, July, June)
  • Revenue averages $3,173 per month
  • Occupancy rates average 56.6%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $1,655 per month
  • Occupancy maintains around 36.0%
  • Daily rates hold near $154
Low Season (January, February, March)
  • Revenue drops to average $805 per month
  • Occupancy decreases to average 27.9%
  • Daily rates adjust to average $145

Seasonality Insights for Puget-sur-Argens

  • The Airbnb seasonality in Puget-sur-Argens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Puget-sur-Argens's highest earning potential, with monthly revenues capable of climbing to $3,665, occupancy reaching a high of 70.1%, and ADRs peaking at $165.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $735, occupancy could drop to 27.2%, and ADRs may adjust down to $144.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puget-sur-Argens.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Puget-sur-Argens seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Puget-sur-Argens (2025)

Exploring the top neighborhoods for short-term rentals in Puget-sur-Argens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Les Fleurs
Charming residential area known for its picturesque streets and vibrant local markets. Attracts families and tourists looking for an authentic experience in Puget-sur-Argens.
Puget-sur-Argens market, local cafes, scenic walks, artisanal shops, natural parks
La Bouverie
A tranquil neighborhood with easy access to the beautiful beaches of the Côte d'Azur. Perfect for families and beach lovers looking for a relaxing getaway.
Beaches of Fréjus, water sports, beachfront promenade, local seafood restaurants, outdoor activities
Rochelongue
A lively area near the waterfront, popular for its proximity to restaurants and entertainment options. Ideal for those who enjoy an active lifestyle and socializing.
beach clubs, waterfront dining, marina, nightlife spots, water sports activities
Les Issambres
A small, picturesque village known for its beautiful coastline and stunning sea views. Great for those seeking a serene atmosphere and natural beauty.
beaches, coastal hiking trails, scenic viewpoints, local cuisine, ceramic art shops
Le Plan de Grasse
Ideal for those who appreciate rural charm but want convenient access to urban amenities. Family-friendly and close to local vineyards and nature.
vineyards, nature reserves, market towns, rural pathways, local festivals
La Motte
A quaint village surrounded by vineyards and olive groves, offering a taste of Provencal life. Great for wine enthusiasts and those looking for a peaceful retreat.
wine tours, charming village squares, Provencal dining, festivals, nature walks
Saint Aygulf
A seaside resort area that attracts vacationers with its sandy beaches and leisure activities. Perfect for summer rentals and family vacations.
sandy beaches, water parks, marina, family-friendly activities, local dining
Fréjus
A historic city with Roman ruins and beautiful beaches. Popular among tourists for its history, culture, and seaside activities.
Roman amphitheater, Fréjus Cathedral, beaches, water sports, local markets

Understanding Airbnb License Requirements & STR Laws in Puget-sur-Argens (2025)

With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Puget-sur-Argens. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puget-sur-Argens to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Puget-sur-Argens (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Puget-sur-Argensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Château de Vaucouleurs - Stays & Weddings

Château de Vaucouleurs - Stays & Weddings

Entire Place • 10 bedrooms

$143,527
Revenue
75.2%
Occupancy
$732.65
Daily Rate
Villa Lina

Villa Lina

Entire Place • 4 bedrooms

$61,740
Revenue
51.1%
Occupancy
$409.31
Daily Rate
Contemporary villa

Contemporary villa

Entire Place • 4 bedrooms

$39,916
Revenue
69.0%
Occupancy
$410.47
Daily Rate
LoveRoom, The Spot of Ecstase

LoveRoom, The Spot of Ecstase

Entire Place • 1 bedroom

$38,936
Revenue
26.8%
Occupancy
$235.50
Daily Rate
Apartment 4-8 guests

Apartment 4-8 guests

Entire Place • 3 bedrooms

$35,934
Revenue
48.4%
Occupancy
$138.21
Daily Rate
Space, swimming pool , nature

Space, swimming pool , nature

Entire Place • 4 bedrooms

$31,427
Revenue
61.1%
Occupancy
$192.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Puget-sur-Argens (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Puget-sur-Argens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Olivier1$143,527225.00/5.0
Linda2$74,8701384.87/5.0
Annick Sofien1$61,740124.83/5.0
Chantal1$39,916274.85/5.0
Elsa1$31,427194.89/5.0
Justine1$30,427164.69/5.0
Guy1$30,35065.00/5.0
Emilie2$28,914814.74/5.0
Styl'Eye Conciergerie1$27,949104.80/5.0
Clemence1$26,893135.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puget-sur-Argens.

Dive Deeper: Advanced Puget-sur-Argens STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puget-sur-Argens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Puget-sur-Argens Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Puget-sur-Argens

  • The Puget-sur-Argens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 118 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Puget-sur-Argens, House properties are the most common (52.5%), reflecting the local real estate landscape.
  • Houses represent a significant 52.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.7%) offer potential for unique stay experiences.

Puget-sur-Argens Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Puget-sur-Argens

  • The dominant room capacity in Puget-sur-Argens is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Puget-sur-Argens, indicating a high concentration in these sizes.
  • A significant 31.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puget-sur-Argens.

Puget-sur-Argens Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Puget-sur-Argens

  • The most common guest capacity trend in Puget-sur-Argens vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Puget-sur-Argens STR market, accounting for 53.4% of listings.
  • 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puget-sur-Argens.
  • On average, properties in Puget-sur-Argens are equipped to host 4.8 guests.

Puget-sur-Argens Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Puget-sur-Argens

  • The most common availability pattern in Puget-sur-Argens falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Puget-sur-Argens (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Puget-sur-Argens Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.2%)

1 Night

17 listings

16.2% of total

2 Nights (17.1%)

2 Nights

18 listings

17.1% of total

3 Nights (21.9%)

3 Nights

23 listings

21.9% of total

4-6 Nights (26.7%)

4-6 Nights

28 listings

26.7% of total

7-29 Nights (13.3%)

7-29 Nights

14 listings

13.3% of total

30+ Nights (4.8%)

30+ Nights

5 listings

4.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Puget-sur-Argens is 4-6 Nights, adopted by 26.7% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 26.7% of Puget-sur-Argens hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puget-sur-Argens.

Puget-sur-Argens Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.1%)

Flexible

19 listings

22.1% of total

Moderate (31.4%)

Moderate

27 listings

31.4% of total

Firm (24.4%)

Firm

21 listings

24.4% of total

Strict (22.1%)

Strict

19 listings

22.1% of total

Cancellation Policy Insights for Puget-sur-Argens

  • The prevailing Airbnb cancellation policy trend in Puget-sur-Argens is Moderate, used by 31.4% of listings.
  • There's a relatively balanced mix between guest-friendly (53.5%) and stricter (46.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.4% market standard in Puget-sur-Argens.
  • Regularly review your cancellation policy against competitors and market demand shifts in Puget-sur-Argens.

Puget-sur-Argens STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Puget-sur-Argens

  • The overall average booking lead time for vacation rentals in Puget-sur-Argens is 46 days.
  • Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Puget-sur-Argens.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Puget-sur-Argens averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Puget-sur-Argens (2025)

Amenity Prevalence

Amenity Insights for Puget-sur-Argens

  • Essential amenities in Puget-sur-Argens that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Puget-sur-Argens: TV, Kitchen.
  • Prioritize adding missing essentials: TV, Kitchen.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Puget-sur-Argens to stay competitive.

Puget-sur-Argens Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Puget-sur-Argens

  • The typical guest profile for Airbnb in Puget-sur-Argens consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 74.3% of guests.
  • Key international markets include France (74.3%) and Germany (5.4%).
  • Top languages spoken are French (38.3%) followed by English (31.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Puget-sur-Argens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Saint-Tropez742$3,498$506.5741%
Èze153$3,168$345.8447%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%

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