Puget Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Puget in 2025? Explore comprehensive Airbnb analytics for Puget, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Puget, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Puget, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puget Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puget Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puget (2025)
Understanding the monthly revenue variations for Airbnb listings in Puget is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puget is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puget across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,130+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,680 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puget
Puget Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puget STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puget:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puget
Average Daily Rate (ADR) Airbnb Trends in Puget (2025)
Effective short term rental pricing strategy in Puget involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puget typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Puget
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Airbnb Seasonality Analysis & Trends in Puget (2025)
Peak Season (July, August, February)
- Revenue averages $6,082 per month
- Occupancy rates average 45.5%
- Daily rates average $281
Shoulder Season
- Revenue averages $3,505 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $266
Low Season (April, November, December)
- Revenue drops to average $1,986 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $255
Seasonality Insights for Puget
- The Airbnb seasonality in Puget shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puget's highest earning potential, with monthly revenues capable of climbing to $6,787, occupancy reaching a high of 58.6%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,699, occupancy could drop to 16.6%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puget.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puget seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puget (2025)
Exploring the top neighborhoods for short-term rentals in Puget? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Avignon | Historic city known for the Palais des Papes and the famous bridge, the Pont Saint-Bénézet. A UNESCO World Heritage Site that attracts tourists interested in history and culture with numerous events throughout the year. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Popes' Palace Gardens |
| Aix-en-Provence | Charming town famous for its art, culture, and beautiful fountains. Popular among tourists seeking a cultural experience and a taste of Provencal lifestyle. | Cours Mirabeau, Saint-Sauveur Cathedral, Aix Market, Granet Museum, Pavillon de Vendôme |
| Saint-Tropez | Famous luxury destination with stunning beaches, upscale restaurants, and a vibrant nightlife. Attracts wealthy tourists and celebrities during the summer months. | Pampelonne Beach, Saint-Tropez Port, Citadel of Saint-Tropez, Paloma Beach, Annonciade Museum |
| Nice | Known for its stunning Mediterranean beaches and Promenade des Anglais, Nice is a favorite among tourists for its beautiful scenery, culture, and relaxing atmosphere. | Promenade des Anglais, Old Town (Vieux Nice), Castle Hill, Nice Cathedral, Marc Chagall National Museum |
| Cannes | World-renowned for its film festival, Cannes is a glamorous coastal town appealing to both film enthusiasts and luxury travelers. Peaks in visitor numbers during the film festival. | Palais des Festivals, Cannes Film Festival, La Croisette, Iles de Lérins, Marche Forville |
| Marseille | France's second-largest city, known for its dynamic port and multicultural atmosphere. Offers a rich history and diverse attractions, appealing to a wide range of visitors. | Old Port (Vieux-Port), Basilique Notre-Dame de la Garde, MuCEM, Calanques National Park, Palais des Congrès |
| Grasse | Famous for being the perfume capital of the world, Grasse attracts visitors interested in perfume-making and the picturesque countryside of Provence. | Fragonard Perfume Factory, International Perfume Museum, Grasse Cathedral, Parfumerie Galimard, Exploring the countryside |
| Gordes | Known as one of the most beautiful villages in France, Gordes offers stunning views and beautiful stone architecture, making it a favorite for those seeking a picturesque retreat. | Village of Gordes, Abbey of Senanque, Gordes Market, Chateau de Gordes, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Puget (2025)
While Puget, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puget to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Puget (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pugetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beau Domaine 22/24 pers Lubéron
Entire Place • 10 bedrooms
Villa Proche Lourmarin Heated Pool & Spa
Entire Place • 4 bedrooms
LOFT IN THE COUNTRYSIDE BETWEEN LUBERON AND AIX COUNTRY
Entire Place • 5 bedrooms
Mas du Rocher Pool Petanque Fireplace
Entire Place • 4 bedrooms
Vacation rental house with pool Puget Ls2-427
Entire Place • 5 bedrooms
Architect's villa rated 5 stars Atout France
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puget (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puget based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Les Roseaux | 4 | $160,013 | 124 | 4.88/5.0 |
| Plaisirs & Maisons De Provence | 4 | $87,588 | 19 | 2.29/5.0 |
| Karine | 2 | $86,434 | 11 | 5.00/5.0 |
| Andree | 2 | $81,675 | 41 | 4.92/5.0 |
| Joanie | 1 | $79,227 | 9 | 5.00/5.0 |
| Emilie | 1 | $62,372 | 16 | 5.00/5.0 |
| Christiane | 1 | $53,945 | 15 | 4.80/5.0 |
| Frédérique | 1 | $41,406 | 21 | 4.90/5.0 |
| Aurelia | 1 | $37,024 | 18 | 4.83/5.0 |
| Sandrine | 1 | $32,697 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puget.
Dive Deeper: Advanced Puget STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puget. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuget Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puget
- The Puget Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puget, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Puget Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puget
- The dominant room capacity in Puget is 5+ bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Puget, indicating a high concentration in these sizes.
- A significant 55.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puget.
Puget Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puget
- The most common guest capacity trend in Puget vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Puget STR market, accounting for 67.7% of listings.
- 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puget.
- On average, properties in Puget are equipped to host 5.9 guests.
Puget Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puget
- The most common availability pattern in Puget falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puget (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puget Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
15.6% of total
2 Nights
7 listings
21.9% of total
3 Nights
6 listings
18.8% of total
4-6 Nights
9 listings
28.1% of total
7-29 Nights
4 listings
12.5% of total
30+ Nights
1 listings
3.1% of total
Key Insights
- The most prevalent minimum stay requirement in Puget is 4-6 Nights, adopted by 28.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.1% of Puget hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puget.
Puget Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.3% of total
Moderate
5 listings
17.9% of total
Firm
3 listings
10.7% of total
Strict
16 listings
57.1% of total
Cancellation Policy Insights for Puget
- The prevailing Airbnb cancellation policy trend in Puget is Strict, used by 57.1% of listings.
- A majority (67.8%) of hosts in Puget utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Puget.
- With 57.1% using Strict terms, this is a viable option in Puget, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Puget.
Puget STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puget
- The overall average booking lead time for vacation rentals in Puget is 64 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Puget.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Puget averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puget (2025)
Amenity Prevalence
Amenity Insights for Puget
- Essential amenities in Puget that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Washer are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Puget.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puget: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puget to stay competitive.
Puget Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puget
- The typical guest profile for Airbnb in Puget consists of a mix of domestic (55%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 55.4% of guests.
- Key international markets include France (55.4%) and Germany (9.8%).
- Top languages spoken are English (39.1%) followed by French (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puget Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |