Ménerbes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Ménerbes in 2025? Explore comprehensive Airbnb analytics for Ménerbes, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Ménerbes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Ménerbes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ménerbes Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ménerbes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ménerbes (2025)
Understanding the monthly revenue variations for Airbnb listings in Ménerbes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ménerbes is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ménerbes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,652 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,705 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ménerbes
Ménerbes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ménerbes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ménerbes:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ménerbes
Average Daily Rate (ADR) Airbnb Trends in Ménerbes (2025)
Effective short term rental pricing strategy in Ménerbes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ménerbes typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $790+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $468 or more.
- Typical properties (Median) charge around $262 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Ménerbes
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Airbnb Seasonality Analysis & Trends in Ménerbes (2025)
Peak Season (July, August, June)
- Revenue averages $7,529 per month
- Occupancy rates average 56.2%
- Daily rates average $405
Shoulder Season
- Revenue averages $4,192 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $390
Low Season (January, February, March)
- Revenue drops to average $2,067 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $436
Seasonality Insights for Ménerbes
- The Airbnb seasonality in Ménerbes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ménerbes's highest earning potential, with monthly revenues capable of climbing to $8,735, occupancy reaching a high of 61.2%, and ADRs peaking at $438.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,933, occupancy could drop to 18.2%, and ADRs may adjust down to $364.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ménerbes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ménerbes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ménerbes (2025)
Exploring the top neighborhoods for short-term rentals in Ménerbes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ménerbes Historic Center | Charming medieval village with picturesque streets and beautiful views. Ideal for tourists looking for an authentic Provençal experience and proximity to local markets and cafes. | Church of Saint-Jean, Local art galleries, Provençal markets, Scenic viewpoints, Wine tasting venues |
| Wine Country | Surrounded by vineyards and olive groves, this area is perfect for guests who enjoy wine tours and natural beauty. A peaceful retreat for wine enthusiasts and nature lovers alike. | Vineyard tours, Olive oil producers, Wine tasting events, Scenic hiking trails, Cycling paths |
| Nearby Luberon National Park | Fantastic location for nature lovers and outdoor activities. Access to hiking, cycling, and stunning natural scenery. Popular for families and adventure travelers. | Hiking trails, Stunning landscapes, Bicycle routes, Wildlife watching, Picnic areas |
| Avignon Day Trip | Close proximity to Avignon, attracting visitors who want to explore the historic city without staying in it. Ideal for those who enjoy cultural excursions. | Palace of the Popes, Pont Saint-Bénézet, Avignon’s festival, Historic city center, Local cuisine |
| Roussillon | Famous for its ochre cliffs and beautiful landscapes. Attracts tourists interested in art and photography, making it a unique Airbnb location. | Ochre quarries, Art galleries, Scenic walks, Local artisan shops, Provencal architecture |
| Gordes | One of the most beautiful villages in France, offering stunning views and a rich cultural experience. Popular among tourists seeking a picturesque getaway. | Village of Gordes, Historic castles, Local festivals, Art exhibitions, Nature walks |
| Cuxac d'Aude | A small, authentic village that provides a traditional French experience. Ideal for visitors looking for peace and quiet, while still being close to attractions. | Local markets, Traditional French cafes, Rolling countryside, Historical sites, Walking trails |
| Fontaine-de-Vaucluse | Known for its beautiful spring and natural scenery, this location draws nature lovers and offers a unique backdrop for Airbnb stays. | Source of the Sorgue, Canoeing and kayaking, Hiking paths, Local shops, Peaceful surroundings |
Understanding Airbnb License Requirements & STR Laws in Ménerbes (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ménerbes. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ménerbes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Ménerbes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ménerbesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Magnanerie
Entire Place • 9 bedrooms
Villa with swimming pool in the Luberon in Provence
Entire Place • 9 bedrooms
Bastide de la Drouine
Entire Place • 5 bedrooms
Beautiful Farmhouse - Heated Pool + Tennis Court
Entire Place • 5 bedrooms
Sheepfold in the heart of vineyards and lavender
Entire Place • 4 bedrooms
Charming villa in the Luberon vineyards - by feell
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ménerbes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ménerbes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #396312860 | 1 | $203,283 | 1 | 0.00/5.0 |
| Margaret | 1 | $165,466 | 33 | 4.91/5.0 |
| Host #445650021 | 2 | $157,861 | 0 | 0.00/5.0 |
| Jean-Charles | 1 | $134,295 | 15 | 5.00/5.0 |
| Amelia | 1 | $121,010 | 38 | 4.95/5.0 |
| Florence | 1 | $118,717 | 6 | 4.83/5.0 |
| Host #67027549 | 1 | $95,926 | 0 | 0.00/5.0 |
| Mélanie | 1 | $93,186 | 7 | 4.71/5.0 |
| Daniel | 1 | $86,861 | 50 | 4.90/5.0 |
| Roman | 1 | $85,030 | 48 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ménerbes.
Dive Deeper: Advanced Ménerbes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ménerbes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMénerbes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ménerbes
- The Ménerbes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ménerbes, House properties are the most common (82.5%), reflecting the local real estate landscape.
- Houses represent a significant 82.5% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.1%) offer potential for unique stay experiences.
Ménerbes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ménerbes
- The dominant room capacity in Ménerbes is 5+ bedrooms listings, making up 24.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 45.3% of the active Airbnb listings in Ménerbes, indicating a high concentration in these sizes.
- A significant 62.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ménerbes.
Ménerbes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ménerbes
- The most common guest capacity trend in Ménerbes vacation rentals is listings accommodating 8+ guests (43.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ménerbes STR market, accounting for 62.9% of listings.
- 61.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ménerbes.
- On average, properties in Ménerbes are equipped to host 5.8 guests.
Ménerbes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ménerbes
- The most common availability pattern in Ménerbes falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ménerbes (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ménerbes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
7.4% of total
2 Nights
11 listings
11.6% of total
3 Nights
10 listings
10.5% of total
4-6 Nights
28 listings
29.5% of total
7-29 Nights
31 listings
32.6% of total
30+ Nights
8 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ménerbes is 7-29 Nights, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (19.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 32.6% of Ménerbes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ménerbes.
Ménerbes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
13.5% of total
Moderate
9 listings
12.2% of total
Firm
25 listings
33.8% of total
Strict
30 listings
40.5% of total
Cancellation Policy Insights for Ménerbes
- The prevailing Airbnb cancellation policy trend in Ménerbes is Strict, used by 40.5% of listings.
- A majority (74.3%) of hosts in Ménerbes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.5% market standard in Ménerbes.
- With 40.5% using Strict terms, this is a viable option in Ménerbes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ménerbes.
Ménerbes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ménerbes
- The overall average booking lead time for vacation rentals in Ménerbes is 82 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (121 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Ménerbes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 121 days) to capture early planners.
- Monitor your own booking lead times against these Ménerbes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ménerbes (2025)
Amenity Prevalence
Amenity Insights for Ménerbes
- Essential amenities in Ménerbes that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ménerbes: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ménerbes to stay competitive.
Ménerbes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ménerbes
- The typical guest profile for Airbnb in Ménerbes consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 30.3% of guests.
- Key international markets include France (30.3%) and United States (25.3%).
- Top languages spoken are English (41.3%) followed by French (27.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ménerbes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |