Meyrargues Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Meyrargues in 2025? Explore comprehensive Airbnb analytics for Meyrargues, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Meyrargues, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Meyrargues, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Meyrargues Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Meyrargues Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$186
The average rental revenue earned for an occupied room per day in Meyrargues.
Occupancy Rate(?)
40.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,517
Typical annual income for an Airbnb listing in Meyrargues. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.3%
Significant decrease (-14.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Meyrargues.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Meyrargues.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Meyrargues (2025)

Understanding the monthly revenue variations for Airbnb listings in Meyrargues is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Meyrargues is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Meyrargues across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,701+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,123 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,568 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $627, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Meyrargues

Meyrargues Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Meyrargues STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Meyrargues:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Meyrargues

Average Daily Rate (ADR) Airbnb Trends in Meyrargues (2025)

Effective short term rental pricing strategy in Meyrargues involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Meyrargues typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
  • Typical properties (Median) charge around $146 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Meyrargues

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Airbnb Seasonality Analysis & Trends in Meyrargues (2025)

Peak Season (July, August, April)
  • Revenue averages $3,788 per month
  • Occupancy rates average 53.7%
  • Daily rates average $206
Shoulder Season
  • Revenue averages $1,935 per month
  • Occupancy maintains around 36.0%
  • Daily rates hold near $195
Low Season (January, February, March)
  • Revenue drops to average $901 per month
  • Occupancy decreases to average 25.9%
  • Daily rates adjust to average $177

Seasonality Insights for Meyrargues

  • The Airbnb seasonality in Meyrargues shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Meyrargues's highest earning potential, with monthly revenues capable of climbing to $4,315, occupancy reaching a high of 60.4%, and ADRs peaking at $209.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $707, occupancy could drop to 23.2%, and ADRs may adjust down to $176.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Meyrargues.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Meyrargues seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Meyrargues (2025)

Exploring the top neighborhoods for short-term rentals in Meyrargues? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Meyrargues Village
Charming village atmosphere with traditional Provençal architecture and a local market. This area is attractive for visitors looking for an authentic countryside experience close to nature.
Meyrargues Castle, Les Jardins de la Ville, local markets, Provençal countryside, nearby hiking trails
Aix-en-Provence
Just a short drive from Meyrargues, it’s a cultural hub with beautiful architecture, art galleries, and theaters. Popular with tourists who want to experience a vibrant city atmosphere while enjoying the lush surroundings of Provence.
Cours Mirabeau, Saint-Sauveur Cathedral, Granet Museum, Place des Precheurs, Aix Market
Luberon National Park
A stunning natural area known for its picturesque villages and scenic landscapes, making it a favorite for nature lovers and hikers. Ideal for guests looking to escape city life and indulge in the beauty of Provence.
Mont Ventoux, Gordes, Roussillon, Ochre Trail, Lac de Sainte-Croix
Cézanne's Studio
Famous for its association with the painter Paul Cézanne, this area attracts art enthusiasts and tourists alike, offering insight into the life of one of France's most renowned artists.
Cézanne's Studio, Les Lauves, an art paths, art exhibitions
Ventabren
A quaint Provençal village not far from Meyrargues, boasting stunning hilltop views and historic architecture. It’s perfect for those looking for a peaceful retreat that’s still close to urban amenities.
Château de Ventabren, historic village center, hiking trails, Panoramic viewpoints
Gardanne
A small town nearby with local charm, offering traditional cuisine and cultural experiences. It is less touristy compared to larger cities, appealing to visitors looking for an authentic French experience.
Theatre des Martigues, local bistros, historic buildings, weekly markets
Aix Country Club
For those who enjoy golf, this area offers beautiful greens surrounded by nature, making it an attractive stay for golf enthusiasts visiting the Provence region.
Aix Country Club, golf courses, wooded trails
Provence Wine Region
Renowned for its vineyards and wine production, this is the perfect area for wine lovers who want to explore wine tastings and picturesque vineyard landscapes.
local wineries, wine tasting tours, vineyard tours, scenic drives

Understanding Airbnb License Requirements & STR Laws in Meyrargues (2025)

While Meyrargues, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Meyrargues to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Meyrargues (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Meyrarguesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful 19th  c. house & pool in castle grounds

Beautiful 19th c. house & pool in castle grounds

Entire Place • 3 bedrooms

$53,109
Revenue
44.9%
Occupancy
$289.16
Daily Rate
Villa near Aix - 3 bedrooms - A/C - Parking

Villa near Aix - 3 bedrooms - A/C - Parking

Entire Place • 3 bedrooms

$40,509
Revenue
49.3%
Occupancy
$174.46
Daily Rate
Nice Provencal house in the heart of a vineyard

Nice Provencal house in the heart of a vineyard

Entire Place • 3 bedrooms

$38,367
Revenue
56.2%
Occupancy
$162.53
Daily Rate
Le Cabanon de Léandre

Le Cabanon de Léandre

Entire Place • 2 bedrooms

$33,872
Revenue
52.5%
Occupancy
$162.35
Daily Rate
charming 3-star Grand Mas

in village

charming 3-star Grand Mas in village

Entire Place • 3 bedrooms

$33,020
Revenue
38.2%
Occupancy
$161.67
Daily Rate
Villa in the Luberon

Villa in the Luberon

Entire Place • 3 bedrooms

$29,690
Revenue
61.7%
Occupancy
$273.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Meyrargues (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Meyrargues based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Catherine1$53,109744.89/5.0
Silvio1$40,509184.94/5.0
Adeline1$38,367474.89/5.0
Thibault1$33,872694.97/5.0
Christine1$33,020274.81/5.0
Viviane2$31,09442.50/5.0
Patrick1$29,690314.81/5.0
Anthony1$27,679395.00/5.0
Johanna1$27,19655.00/5.0
Dominique1$25,18645.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Meyrargues.

Dive Deeper: Advanced Meyrargues STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Meyrargues. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Meyrargues Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Meyrargues

  • The Meyrargues Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Meyrargues, House properties are the most common (62.8%), reflecting the local real estate landscape.
  • Houses represent a significant 62.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 9.3%) offer potential for unique stay experiences.

Meyrargues Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Meyrargues

  • The dominant room capacity in Meyrargues is 3 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 60.4% of the active Airbnb listings in Meyrargues, indicating a high concentration in these sizes.
  • A significant 53.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Meyrargues.

Meyrargues Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Meyrargues

  • The most common guest capacity trend in Meyrargues vacation rentals is listings accommodating 6 guests (34.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 2 guests dominate the Meyrargues STR market, accounting for 53.5% of listings.
  • 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Meyrargues.
  • On average, properties in Meyrargues are equipped to host 5.0 guests.

Meyrargues Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Meyrargues

  • The most common availability pattern in Meyrargues falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Meyrargues (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Meyrargues Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.5%)

1 Night

4 listings

9.5% of total

2 Nights (21.4%)

2 Nights

9 listings

21.4% of total

3 Nights (23.8%)

3 Nights

10 listings

23.8% of total

4-6 Nights (14.3%)

4-6 Nights

6 listings

14.3% of total

7-29 Nights (21.4%)

7-29 Nights

9 listings

21.4% of total

30+ Nights (9.5%)

30+ Nights

4 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Meyrargues is 3 Nights, adopted by 23.8% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 23.8% of Meyrargues hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Meyrargues.

Meyrargues Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.3%)

Flexible

9 listings

27.3% of total

Moderate (21.2%)

Moderate

7 listings

21.2% of total

Firm (30.3%)

Firm

10 listings

30.3% of total

Strict (21.2%)

Strict

7 listings

21.2% of total

Cancellation Policy Insights for Meyrargues

  • The prevailing Airbnb cancellation policy trend in Meyrargues is Firm, used by 30.3% of listings.
  • A majority (51.5%) of hosts in Meyrargues utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 30.3% market standard in Meyrargues.
  • Regularly review your cancellation policy against competitors and market demand shifts in Meyrargues.

Meyrargues STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Meyrargues

  • The overall average booking lead time for vacation rentals in Meyrargues is 63 days.
  • Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Meyrargues.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Meyrargues averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Meyrargues (2025)

Amenity Prevalence

Amenity Insights for Meyrargues

  • Essential amenities in Meyrargues that guests expect include: Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Meyrargues: Kitchen, Hot water.
  • Prioritize adding missing essentials: Kitchen, Hot water.
  • Consider adding popular differentiators like Heating or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Meyrargues to stay competitive.

Meyrargues Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Meyrargues

  • The typical guest profile for Airbnb in Meyrargues consists of a mix of domestic (61%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 60.9% of guests.
  • Key international markets include France (60.9%) and Germany (7.1%).
  • Top languages spoken are English (35.4%) followed by French (31.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Meyrargues Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

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