Maussane-les-Alpilles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Maussane-les-Alpilles in 2025? Explore comprehensive Airbnb analytics for Maussane-les-Alpilles, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Maussane-les-Alpilles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.

Whether you're considering an Airbnb investment in Maussane-les-Alpilles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maussane-les-Alpilles Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Maussane-les-Alpilles Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$275
The average rental revenue earned for an occupied room per day in Maussane-les-Alpilles.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,499
Typical annual income for an Airbnb listing in Maussane-les-Alpilles. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
26.0%
Strong growth (26.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Maussane-les-Alpilles.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Maussane-les-Alpilles.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
111
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Maussane-les-Alpilles (2025)

Understanding the monthly revenue variations for Airbnb listings in Maussane-les-Alpilles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maussane-les-Alpilles is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maussane-les-Alpilles across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,442 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,730 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Maussane-les-Alpilles

Maussane-les-Alpilles Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Maussane-les-Alpilles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maussane-les-Alpilles:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Maussane-les-Alpilles

Average Daily Rate (ADR) Airbnb Trends in Maussane-les-Alpilles (2025)

Effective short term rental pricing strategy in Maussane-les-Alpilles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maussane-les-Alpilles typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $756+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Maussane-les-Alpilles

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Airbnb Seasonality Analysis & Trends in Maussane-les-Alpilles (2025)

Peak Season (August, July, May)
  • Revenue averages $4,263 per month
  • Occupancy rates average 52.4%
  • Daily rates average $366
Shoulder Season
  • Revenue averages $2,685 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $328
Low Season (January, February, March)
  • Revenue drops to average $1,501 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $267

Seasonality Insights for Maussane-les-Alpilles

  • The Airbnb seasonality in Maussane-les-Alpilles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Maussane-les-Alpilles's highest earning potential, with monthly revenues capable of climbing to $4,897, occupancy reaching a high of 56.5%, and ADRs peaking at $370.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,331, occupancy could drop to 21.6%, and ADRs may adjust down to $264.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maussane-les-Alpilles.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Maussane-les-Alpilles seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Maussane-les-Alpilles (2025)

Exploring the top neighborhoods for short-term rentals in Maussane-les-Alpilles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre of Maussane
Charming village center with local shops, eateries, and markets. Ideal for tourists wanting an authentic Provençal experience close to amenities.
Local markets, Café de l'Union, Eglise Saint-Césaire, Nearby vineyards, Les Baux-de-Provence
Les Alpilles Regional Natural Park
Stunning natural scenery with hiking, cycling, and outdoor activities. Attracts nature lovers and those seeking tranquility away from urban settings.
Hiking trails, Biking routes, Panoramic views, Wildlife spotting, Picnic areas
Saint-Rémy-de-Provence
Nearby historic town famous for its art, culture, and festivals. Appeals to visitors interested in history, art, and traditional Provençal life.
Van Gogh's asylum, Roman ruins, Market on Wednesday, St. Paul's Monastery, Art galleries
Avignon
Historic city known for the Palais des Papes and the famous bridge. A vibrant destination for tourists interested in history and culture, especially during the Festival d'Avignon.
Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Local cuisine, Vibrant nightlife
Arles
Rich in Roman history and culture, Arles attracts many tourists and has great potential for Airbnb hosting near its historical attractions.
Roman Colosseum, Van Gogh's café, Arles Amphitheatre, Art exhibitions, Local markets
Camargue
Unique natural park famous for wild horses, flamingos, and its beaches. A great spot for those looking for nature experiences and outdoor activities.
Nature reserves, Beach access, Horseback riding, Flamingo watching, Local wildlife
Nîmes
Known for its well-preserved Roman architecture and historical sites. Attracts visitors interested in history and culture, with vibrant local life.
Maison Carrée, Arena of Nîmes, Gardens of la Fontaine, Local markets, French cuisine
Luberon
Picturesque region full of villages, vineyards, and beautiful scenery. Popular with tourists seeking a quiet retreat in the heart of Provence.
Gordes, Roussillon, Luberon National Park, Lavender fields, Local wineries

Understanding Airbnb License Requirements & STR Laws in Maussane-les-Alpilles (2025)

With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Maussane-les-Alpilles. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maussane-les-Alpilles to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 17% licensed listings)

Top Performing Airbnb Properties in Maussane-les-Alpilles (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Maussane-les-Alpillesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Papillon

Papillon

Entire Place • 4 bedrooms

$107,967
Revenue
29.6%
Occupancy
$1421.62
Daily Rate
Charming Mas in an olive grove 6-10 people

Charming Mas in an olive grove 6-10 people

Entire Place • 5 bedrooms

$89,158
Revenue
47.5%
Occupancy
$491.95
Daily Rate
Vacation rental Maussane Les Alpilles Ls1-301

Vacation rental Maussane Les Alpilles Ls1-301

Entire Place • 7 bedrooms

$73,277
Revenue
51.2%
Occupancy
$384.24
Daily Rate
Stunning Village Heart House

Stunning Village Heart House

Entire Place • 3 bedrooms

$71,366
Revenue
53.8%
Occupancy
$309.13
Daily Rate
Juliette's house with swimming pool and garden

Juliette's house with swimming pool and garden

Entire Place • 2 bedrooms

$67,016
Revenue
60.1%
Occupancy
$273.01
Daily Rate
The Annex of the Alpilles village house swimming pool

The Annex of the Alpilles village house swimming pool

Entire Place • 2 bedrooms

$66,943
Revenue
48.7%
Occupancy
$357.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Maussane-les-Alpilles (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Maussane-les-Alpilles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4494880956$289,25100.00/5.0
Plaisirs & Maisons De Provence3$115,070324.16/5.0
Alexandra2$96,41142.50/5.0
Sandrine1$71,366245.00/5.0
Cilou3$71,2401034.77/5.0
Juliette1$67,01664.83/5.0
Marie1$66,943194.95/5.0
Laurent1$66,23545.00/5.0
Remi1$57,630254.76/5.0
Laura2$55,613102.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maussane-les-Alpilles.

Dive Deeper: Advanced Maussane-les-Alpilles STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maussane-les-Alpilles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Maussane-les-Alpilles Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Maussane-les-Alpilles

  • The Maussane-les-Alpilles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 111 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Maussane-les-Alpilles, House properties are the most common (74.8%), reflecting the local real estate landscape.
  • Houses represent a significant 74.8% portion, catering likely to families or larger groups.
  • The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 6.3%) offer potential for unique stay experiences.

Maussane-les-Alpilles Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Maussane-les-Alpilles

  • The dominant room capacity in Maussane-les-Alpilles is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 59.4% of the active Airbnb listings in Maussane-les-Alpilles, indicating a high concentration in these sizes.
  • A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maussane-les-Alpilles.

Maussane-les-Alpilles Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Maussane-les-Alpilles

  • The most common guest capacity trend in Maussane-les-Alpilles vacation rentals is listings accommodating 4 guests (38.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Maussane-les-Alpilles STR market, accounting for 59.4% of listings.
  • 35.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maussane-les-Alpilles.
  • On average, properties in Maussane-les-Alpilles are equipped to host 4.7 guests.

Maussane-les-Alpilles Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Maussane-les-Alpilles

  • The most common availability pattern in Maussane-les-Alpilles falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Maussane-les-Alpilles (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Maussane-les-Alpilles Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.2%)

1 Night

20 listings

19.2% of total

2 Nights (11.5%)

2 Nights

12 listings

11.5% of total

3 Nights (22.1%)

3 Nights

23 listings

22.1% of total

4-6 Nights (17.3%)

4-6 Nights

18 listings

17.3% of total

7-29 Nights (23.1%)

7-29 Nights

24 listings

23.1% of total

30+ Nights (6.7%)

30+ Nights

7 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Maussane-les-Alpilles is 7-29 Nights, adopted by 23.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 23.1% of Maussane-les-Alpilles hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maussane-les-Alpilles.

Maussane-les-Alpilles Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

2 listings

2.4% of total

Non-refundable

1 listings

1.2% of total

Flexible (13.4%)

Flexible

11 listings

13.4% of total

Moderate (18.3%)

Moderate

15 listings

18.3% of total

Firm (29.3%)

Firm

24 listings

29.3% of total

Strict (35.4%)

Strict

29 listings

35.4% of total

Cancellation Policy Insights for Maussane-les-Alpilles

  • The prevailing Airbnb cancellation policy trend in Maussane-les-Alpilles is Strict, used by 35.4% of listings.
  • A majority (64.7%) of hosts in Maussane-les-Alpilles utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.4% market standard in Maussane-les-Alpilles.
  • With 35.4% using Strict terms, this is a viable option in Maussane-les-Alpilles, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Maussane-les-Alpilles.

Maussane-les-Alpilles STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Maussane-les-Alpilles

  • The overall average booking lead time for vacation rentals in Maussane-les-Alpilles is 66 days.
  • Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Maussane-les-Alpilles.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Maussane-les-Alpilles averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Maussane-les-Alpilles (2025)

Amenity Prevalence

Amenity Insights for Maussane-les-Alpilles

  • Popular amenities like Heating, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Maussane-les-Alpilles to stay competitive.

Maussane-les-Alpilles Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Maussane-les-Alpilles

  • The typical guest profile for Airbnb in Maussane-les-Alpilles consists of primarily domestic travelers (68%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 67.6% of guests.
  • Key international markets include France (67.6%) and Germany (6.9%).
  • Top languages spoken are French (35.7%) followed by English (35.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Maussane-les-Alpilles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Villeneuvette13$4,150$337.5644%
Divajeu19$3,941$410.6542%
Chantepérier20$3,057$281.6037%
Rupià11$3,046$386.9540%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%
La Bruguière14$2,732$277.6450%
Soyans12$2,721$193.5545%

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