Martigues Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Martigues in 2025? Explore comprehensive Airbnb analytics for Martigues, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Martigues, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 435 active listings.
Whether you're considering an Airbnb investment in Martigues, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martigues Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martigues Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martigues (2025)
Understanding the monthly revenue variations for Airbnb listings in Martigues is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martigues is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martigues across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,127 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,320 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $696, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martigues
Martigues Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martigues STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martigues:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martigues
Average Daily Rate (ADR) Airbnb Trends in Martigues (2025)
Effective short term rental pricing strategy in Martigues involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martigues typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Martigues
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Airbnb Seasonality Analysis & Trends in Martigues (2025)
Peak Season (August, July, May)
- Revenue averages $2,499 per month
- Occupancy rates average 56.8%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,565 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $883 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $118
Seasonality Insights for Martigues
- The Airbnb seasonality in Martigues shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martigues's highest earning potential, with monthly revenues capable of climbing to $2,829, occupancy reaching a high of 67.9%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $839, occupancy could drop to 32.3%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martigues.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martigues seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martigues (2025)
Exploring the top neighborhoods for short-term rentals in Martigues? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Salins | A charming coastal area known for its sandy beaches and relaxed atmosphere. Ideal for families and beach lovers looking for a peaceful retreat close to the sea. | Plage des Salins, Église Saint-Genest, Sentier des Douaniers, Bord des plages, Bateaux de croisière |
| Martigues Town Centre | The historic heart of Martigues, famous for its canals and colorful houses. A great spot for tourists who want to explore local culture, shops, and cuisine. | Musee Ziem, Canal de Martigues, Le parc de Figuerolles, Vieux Port, Restaurants and local shops |
| Côte Bleue | Stunning coastal region known for its picturesque cliffs and crystal-clear waters. Perfect for outdoor enthusiasts and those looking for water-based activities. | Cove of the Blue Coast, Hiking trails, Snorkeling spots, Old fishing ports, Secluded beaches |
| Saint-Mitre-les-Remparts | A quaint village atmosphere near the Étang de Berre. Attracts those looking for a getaway from city life while still being close to amenities. | Église de Saint-Mitre, Local markets, Nature reserves, Walking paths around the lake, Cultural heritage sites |
| Port de Martigues | A vibrant area bustling with maritime activity. Great for tourists interested in fishing, boating, and enjoying local seafood restaurants. | Fishing port, Seafood restaurants, Boat rental services, Maritime museum, Scenic waterfront |
| La Couronne | A quiet beachside area that's great for families and those wanting to relax by the sea. Offers a low-key atmosphere ideal for a vacation. | Plage de La Couronne, Local cafes, Nature walks, Scenic viewpoints, Recreational areas |
| L'Estaque | A picturesque fishing village known for its artistic heritage and stunning views. Perfect for tourists keen on art and photography. | Beaches, Art galleries, Famous paintings by Cézanne, Scenic walks, Local artists' shops |
| Bouc-Bel-Air | A nearby town offering a more suburban feel while still close to Martigues. Attractive for longer-term stays and family vacations. | Local parks, Markets, Community events, Historic sites, Proximity to Marseille |
Understanding Airbnb License Requirements & STR Laws in Martigues (2025)
Yes, Martigues, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martigues to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Martigues (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martiguesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Tamaris
Entire Place • 4 bedrooms
Quiet bastide with pool
Entire Place • 7 bedrooms
Fisherman's house, immediate access to the sea
Entire Place • 3 bedrooms
Mediterranean Seaside Villa / Panoramic Sea View
Entire Place • 4 bedrooms
L'Hermitage
Entire Place • 2 bedrooms
House on the water
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martigues (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martigues based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lcc | 7 | $246,366 | 111 | 4.86/5.0 |
| Raphaël | 6 | $125,994 | 201 | 4.72/5.0 |
| Christine | 3 | $106,190 | 359 | 4.74/5.0 |
| Brandon | 7 | $102,194 | 28 | 3.35/5.0 |
| Nabil | 3 | $93,265 | 224 | 4.96/5.0 |
| Kevin | 3 | $89,143 | 58 | 3.32/5.0 |
| Daniel | 5 | $69,912 | 394 | 4.86/5.0 |
| Valerie | 3 | $69,545 | 21 | 4.85/5.0 |
| Fred | 7 | $61,696 | 397 | 4.81/5.0 |
| Théophile | 2 | $61,613 | 20 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martigues.
Dive Deeper: Advanced Martigues STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martigues. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartigues Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martigues
- The Martigues Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 435 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martigues, Apartment/Condo properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 41.1% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Martigues Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martigues
- The dominant room capacity in Martigues is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Martigues, indicating a high concentration in these sizes.
- A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martigues.
Martigues Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martigues
- The most common guest capacity trend in Martigues vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Martigues STR market, accounting for 56.3% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martigues.
- On average, properties in Martigues are equipped to host 4.1 guests.
Martigues Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martigues
- The most common availability pattern in Martigues falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martigues (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martigues Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
17.2% of total
2 Nights
129 listings
32.1% of total
3 Nights
53 listings
13.2% of total
4-6 Nights
78 listings
19.4% of total
7-29 Nights
35 listings
8.7% of total
30+ Nights
38 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Martigues is 2 Nights, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.1% of Martigues hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
- A 2-night minimum appears standard (32.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martigues.
Martigues Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Flexible
78 listings
20.9% of total
Moderate
130 listings
34.9% of total
Firm
73 listings
19.6% of total
Strict
91 listings
24.4% of total
Cancellation Policy Insights for Martigues
- The prevailing Airbnb cancellation policy trend in Martigues is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.8%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Martigues.
- Regularly review your cancellation policy against competitors and market demand shifts in Martigues.
Martigues STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martigues
- The overall average booking lead time for vacation rentals in Martigues is 45 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Martigues.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Martigues averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martigues (2025)
Amenity Prevalence
Amenity Insights for Martigues
- Essential amenities in Martigues that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martigues: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martigues to stay competitive.
Martigues Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martigues
- The typical guest profile for Airbnb in Martigues consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.8% of guests.
- Key international markets include France (73.8%) and Germany (8.5%).
- Top languages spoken are French (39.1%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martigues Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |