Lourmarin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Lourmarin in 2025? Explore comprehensive Airbnb analytics for Lourmarin, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Lourmarin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Lourmarin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lourmarin Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lourmarin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lourmarin (2025)
Understanding the monthly revenue variations for Airbnb listings in Lourmarin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lourmarin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lourmarin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,559+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,883 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,137 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,074, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lourmarin
Lourmarin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lourmarin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lourmarin:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lourmarin
Average Daily Rate (ADR) Airbnb Trends in Lourmarin (2025)
Effective short term rental pricing strategy in Lourmarin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lourmarin typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $561+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Lourmarin
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Airbnb Seasonality Analysis & Trends in Lourmarin (2025)
Peak Season (August, July, June)
- Revenue averages $4,661 per month
- Occupancy rates average 53.7%
- Daily rates average $285
Shoulder Season
- Revenue averages $2,783 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $273
Low Season (January, February, November)
- Revenue drops to average $1,474 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $264
Seasonality Insights for Lourmarin
- The Airbnb seasonality in Lourmarin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lourmarin's highest earning potential, with monthly revenues capable of climbing to $5,247, occupancy reaching a high of 63.2%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,259, occupancy could drop to 22.1%, and ADRs may adjust down to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lourmarin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lourmarin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lourmarin (2025)
Exploring the top neighborhoods for short-term rentals in Lourmarin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lourmarin Village | Charming Provençal village known for its historical architecture and beautiful landscapes. Attracts visitors who appreciate art, culture, and wine tourism. | Château de Lourmarin, Lourmarin Market, Art galleries, Café de la Fontaine, Local wineries |
| Luberon National Park | Stunning national park offering breathtaking natural scenery, hiking, and outdoor activities. A great spot for nature lovers and adventure seekers. | Sentier des Ocres, Gorges de Régalon, Cascades de Casse chaleur, Scenic views, Hiking trails |
| Apt | Historic town famous for its Sunday market and vibrant local culture. Offers rich Provençal experiences and is a hub for exploring the Luberon region. | Apt Market, Cathédrale Sainte-Anne, Musee Archeologique, Cine Luberon, Local artisan shops |
| Roussillon | Known for its ochre cliffs and picturesque streets, this village is a photographer's dream and attracts art lovers and painters. | Sentier des Ocres, Roussillon Village, Vieux Roussillon, Galerie des Ocres, Lanternes de Roussillon |
| Gordes | Often listed among the most beautiful villages in France, Gordes features stunning stone buildings and lovely views, drawing tourists seeking classic Provençal beauty. | Abbaye de Sénanque, Village de Gordes, Château de Gordes, Art galleries, Scenic viewpoints |
| Bonnieux | A quaint village with scenic views and historical significance, ideal for those seeking tranquility and local culture. | Bonnieux Church, The Cedar Forest, Local vineyards, Market Square, Historical walking paths |
| Cucuron | A hidden gem in the Luberon with a picturesque pond and beautiful old buildings. It's ideal for a peaceful getaway. | Pond of Cucuron, Cucuron Market, Historical architecture, Local restaurants, Hiking nearby |
| Menerbes | A charming village known for its vineyards and views over the Luberon, attracting wine enthusiasts and those who enjoy beautiful landscapes. | Maison de la Truffe et du Vin, Menerbes Village, Lavender fields, Local wineries, Scenic dining spots |
Understanding Airbnb License Requirements & STR Laws in Lourmarin (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Lourmarin. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lourmarin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Lourmarin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lourmarinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Big House
Entire Place • 7 bedrooms
Villa
Entire Place • 2 bedrooms
La Terrasse Collongue (unique, wooded, spacious)
Entire Place • 5 bedrooms
La Bergerie de Château Fontvert
Entire Place • 4 bedrooms
Bastide des Sarrières - Piscine & Sauna -Lourmarin
Entire Place • 4 bedrooms
Villa "Ti Kaz la "
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lourmarin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lourmarin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabine | 1 | $110,621 | 7 | 4.86/5.0 |
| Jean-François | 2 | $105,420 | 154 | 4.97/5.0 |
| Jean-Bernard | 2 | $89,281 | 25 | 5.00/5.0 |
| Les Olivettes | 4 | $83,551 | 27 | 3.75/5.0 |
| Gege | 2 | $83,332 | 16 | 4.92/5.0 |
| Joelle | 2 | $82,797 | 27 | 4.85/5.0 |
| Cecile | 2 | $81,587 | 62 | 5.00/5.0 |
| Agnes | 2 | $80,550 | 8 | 4.67/5.0 |
| Corinne | 1 | $69,872 | 10 | 5.00/5.0 |
| Jerome | 1 | $67,750 | 12 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lourmarin.
Dive Deeper: Advanced Lourmarin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lourmarin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLourmarin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lourmarin
- The Lourmarin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lourmarin, House properties are the most common (56.4%), reflecting the local real estate landscape.
- Houses represent a significant 56.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 11.7%) offer potential for unique stay experiences.
Lourmarin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lourmarin
- The dominant room capacity in Lourmarin is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Lourmarin, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lourmarin.
Lourmarin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lourmarin
- The most common guest capacity trend in Lourmarin vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lourmarin STR market, accounting for 50.0% of listings.
- 35.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lourmarin.
- On average, properties in Lourmarin are equipped to host 4.4 guests.
Lourmarin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lourmarin
- The most common availability pattern in Lourmarin falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lourmarin (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lourmarin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
4% of total
2 Nights
25 listings
25% of total
3 Nights
26 listings
26% of total
4-6 Nights
22 listings
22% of total
7-29 Nights
12 listings
12% of total
30+ Nights
11 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Lourmarin is 3 Nights, adopted by 26% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11%) caters to monthly stays (30+ nights) in Lourmarin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26% of Lourmarin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lourmarin.
Lourmarin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
15.2% of total
Moderate
16 listings
17.4% of total
Firm
33 listings
35.9% of total
Strict
29 listings
31.5% of total
Cancellation Policy Insights for Lourmarin
- The prevailing Airbnb cancellation policy trend in Lourmarin is Firm, used by 35.9% of listings.
- A majority (67.4%) of hosts in Lourmarin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.9% market standard in Lourmarin.
- With 31.5% using Strict terms, this is a viable option in Lourmarin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lourmarin.
Lourmarin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lourmarin
- The overall average booking lead time for vacation rentals in Lourmarin is 72 days.
- Guests book furthest in advance for stays during May (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Lourmarin.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Lourmarin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lourmarin (2025)
Amenity Prevalence
Amenity Insights for Lourmarin
- Essential amenities in Lourmarin that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lourmarin: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lourmarin to stay competitive.
Lourmarin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lourmarin
- The typical guest profile for Airbnb in Lourmarin consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 30.4% of guests.
- Key international markets include France (30.4%) and United States (22.9%).
- Top languages spoken are English (46.2%) followed by French (26.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lourmarin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |