Les Pennes-Mirabeau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Les Pennes-Mirabeau in 2025? Explore comprehensive Airbnb analytics for Les Pennes-Mirabeau, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Les Pennes-Mirabeau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Les Pennes-Mirabeau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Pennes-Mirabeau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Les Pennes-Mirabeau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Les Pennes-Mirabeau (2025)
Understanding the monthly revenue variations for Airbnb listings in Les Pennes-Mirabeau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Pennes-Mirabeau is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Pennes-Mirabeau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,825+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,254 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Les Pennes-Mirabeau
Les Pennes-Mirabeau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Les Pennes-Mirabeau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Pennes-Mirabeau:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Les Pennes-Mirabeau
Average Daily Rate (ADR) Airbnb Trends in Les Pennes-Mirabeau (2025)
Effective short term rental pricing strategy in Les Pennes-Mirabeau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Pennes-Mirabeau typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Les Pennes-Mirabeau
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Airbnb Seasonality Analysis & Trends in Les Pennes-Mirabeau (2025)
Peak Season (August, July, June)
- Revenue averages $2,878 per month
- Occupancy rates average 51.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,548 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,107 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $155
Seasonality Insights for Les Pennes-Mirabeau
- The Airbnb seasonality in Les Pennes-Mirabeau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Les Pennes-Mirabeau's highest earning potential, with monthly revenues capable of climbing to $3,293, occupancy reaching a high of 62.7%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,055, occupancy could drop to 33.8%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Pennes-Mirabeau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Les Pennes-Mirabeau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Les Pennes-Mirabeau (2025)
Exploring the top neighborhoods for short-term rentals in Les Pennes-Mirabeau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Pennes-Mirabeau Village | Charming village atmosphere with a mix of modern and traditional architecture. Ideal for families and travelers looking for a peaceful stay while being close to Marseille and Aix-en-Provence. | Village center, Local markets, Parks and gardens, Proximity to Marseille, Cultural festivals |
| Avenue des Platanes | A vibrant street lined with plane trees, featuring cafes, shops, and local eateries. A great place for guests who want to enjoy local life and dining experiences. | Cafes and restaurants, Shopping areas, Local artisan shops, Community events, Scenic walking paths |
| Nearby Aix-en-Provence | Famous for its historic architecture and vibrant cultural scene. A short drive from Les Pennes-Mirabeau, this area attracts many tourists year-round thanks to its attractions and festivals. | Cézanne's Studio, Aix's markets, Saint-Sauveur Cathedral, Pavillon de Vendôme, Festival d'Aix |
| Provence Countryside | The surrounding countryside offers stunning views and tranquility, perfect for those seeking a rural retreat. Guests can enjoy outdoor activities like hiking and wine tasting. | Vineyards and wineries, Walking and cycling trails, Local produce markets, Scenic vistas, Historic villages |
| Parc de l'Ange | A beautiful park area that provides recreational space for families and outdoor activities. Great for nature enthusiasts and those seeking relaxation amid greenery. | Walking trails, Children's play areas, Picnic spots, Natural ponds, Wildlife watching |
| Cave Cooperative Les Vignerons de Pennes | Showcases local wines and offers tours and tastings, appealing to wine lovers and those interested in French viticulture. | Wine tastings, Guided tours, Local wine products, Cultural events, Winery restaurant |
| Château de la Buzine | A historic castle turned cultural center, often hosting events and exhibitions. Attractive for history buffs and culture seekers. | The castle itself, Exhibitions and events, Stunning grounds, Cultural workshops, Guided tours |
| Local Festivals | Les Pennes-Mirabeau hosts several community festivals throughout the year, providing a great opportunity for guests to experience local culture and community spirit. | Annual harvest festival, Music and art festivals, Local food fairs, Traditional costume parades, Community sporting events |
Understanding Airbnb License Requirements & STR Laws in Les Pennes-Mirabeau (2025)
While Les Pennes-Mirabeau, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Pennes-Mirabeau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Les Pennes-Mirabeau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Pennes-Mirabeaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with SPA, Hammam & S.POOL
Entire Place • 5 bedrooms
Exceptional suite with Jacuzzi and video projector
Entire Place • 1 bedroom
CountryHouse between Aix en Provence and Marseille
Entire Place • 3 bedrooms
Osiris
Entire Place • 4 bedrooms
House 60m2 with Swimming Pool & Private Garden
Entire Place • 2 bedrooms
Villa Azur
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Les Pennes-Mirabeau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Les Pennes-Mirabeau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laurent | 2 | $53,877 | 165 | 4.92/5.0 |
| Marie Françoise | 2 | $50,838 | 12 | 4.93/5.0 |
| Alain | 1 | $49,838 | 18 | 4.50/5.0 |
| Yanis | 1 | $42,550 | 99 | 4.92/5.0 |
| Marie Claude | 1 | $41,669 | 9 | 4.89/5.0 |
| Pascal | 3 | $39,124 | 198 | 4.87/5.0 |
| Gilles | 1 | $37,085 | 94 | 4.99/5.0 |
| Florent | 1 | $35,333 | 9 | 4.78/5.0 |
| Delphine | 3 | $32,084 | 66 | 4.84/5.0 |
| Christian | 1 | $31,249 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Pennes-Mirabeau.
Dive Deeper: Advanced Les Pennes-Mirabeau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Pennes-Mirabeau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLes Pennes-Mirabeau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Les Pennes-Mirabeau
- The Les Pennes-Mirabeau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Les Pennes-Mirabeau, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Les Pennes-Mirabeau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Les Pennes-Mirabeau
- The dominant room capacity in Les Pennes-Mirabeau is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Les Pennes-Mirabeau, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Les Pennes-Mirabeau.
Les Pennes-Mirabeau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Les Pennes-Mirabeau
- The most common guest capacity trend in Les Pennes-Mirabeau vacation rentals is listings accommodating 4 guests (29.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Les Pennes-Mirabeau STR market, accounting for 50.5% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Pennes-Mirabeau.
- On average, properties in Les Pennes-Mirabeau are equipped to host 4.3 guests.
Les Pennes-Mirabeau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Les Pennes-Mirabeau
- The most common availability pattern in Les Pennes-Mirabeau falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Les Pennes-Mirabeau (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Les Pennes-Mirabeau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
18.3% of total
2 Nights
28 listings
30.1% of total
3 Nights
11 listings
11.8% of total
4-6 Nights
15 listings
16.1% of total
7-29 Nights
12 listings
12.9% of total
30+ Nights
10 listings
10.8% of total
Key Insights
- The most prevalent minimum stay requirement in Les Pennes-Mirabeau is 2 Nights, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.8%) caters to monthly stays (30+ nights) in Les Pennes-Mirabeau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.1% of Les Pennes-Mirabeau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.3% currently do.
- A 2-night minimum appears standard (30.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Pennes-Mirabeau.
Les Pennes-Mirabeau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
16.5% of total
Moderate
29 listings
34.1% of total
Firm
21 listings
24.7% of total
Strict
21 listings
24.7% of total
Cancellation Policy Insights for Les Pennes-Mirabeau
- The prevailing Airbnb cancellation policy trend in Les Pennes-Mirabeau is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.6%) and stricter (49.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Les Pennes-Mirabeau.
- Regularly review your cancellation policy against competitors and market demand shifts in Les Pennes-Mirabeau.
Les Pennes-Mirabeau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Les Pennes-Mirabeau
- The overall average booking lead time for vacation rentals in Les Pennes-Mirabeau is 45 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Les Pennes-Mirabeau.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Les Pennes-Mirabeau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Les Pennes-Mirabeau (2025)
Amenity Prevalence
Amenity Insights for Les Pennes-Mirabeau
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Les Pennes-Mirabeau to stay competitive.
Les Pennes-Mirabeau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Les Pennes-Mirabeau
- The typical guest profile for Airbnb in Les Pennes-Mirabeau consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.0% of guests.
- Key international markets include France (83%) and Belgium (3.3%).
- Top languages spoken are French (40.9%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Les Pennes-Mirabeau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |