La Turbie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Turbie in 2025? Explore comprehensive Airbnb analytics for La Turbie, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for La Turbie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.

Whether you're considering an Airbnb investment in La Turbie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Turbie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Turbie Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$299
The average rental revenue earned for an occupied room per day in La Turbie.
Occupancy Rate(?)
38.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,321
Typical annual income for an Airbnb listing in La Turbie. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.0%
Significant decrease (-11.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Turbie.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in La Turbie.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
56
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Turbie (2025)

Understanding the monthly revenue variations for Airbnb listings in La Turbie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Turbie is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Turbie across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,977+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,448 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,063 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $953, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Turbie

La Turbie Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Turbie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Turbie:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Turbie

Average Daily Rate (ADR) Airbnb Trends in La Turbie (2025)

Effective short term rental pricing strategy in La Turbie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Turbie typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $954+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $466 or more.
  • Typical properties (Median) charge around $169 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in La Turbie

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Airbnb Seasonality Analysis & Trends in La Turbie (2025)

Peak Season (August, July, May)
  • Revenue averages $4,456 per month
  • Occupancy rates average 47.6%
  • Daily rates average $421
Shoulder Season
  • Revenue averages $2,832 per month
  • Occupancy maintains around 34.4%
  • Daily rates hold near $378
Low Season (January, February, November)
  • Revenue drops to average $1,489 per month
  • Occupancy decreases to average 24.8%
  • Daily rates adjust to average $305

Seasonality Insights for La Turbie

  • The Airbnb seasonality in La Turbie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Turbie's highest earning potential, with monthly revenues capable of climbing to $4,949, occupancy reaching a high of 55.2%, and ADRs peaking at $423.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,333, occupancy could drop to 19.5%, and ADRs may adjust down to $301.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Turbie.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Turbie seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Turbie (2025)

Exploring the top neighborhoods for short-term rentals in La Turbie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Village de La Turbie
Charming hilltop village with stunning views of the French Riviera. Attracts tourists looking for a quaint atmosphere and historical sites.
Trophy of Augustus, Château de La Turbie, La Turbie Church, Mont Agel hiking trails, Scenic viewpoints
Twirling Streets of La Turbie
Beautiful narrow streets filled with traditional Provençal architecture. Ideal for visitors wanting an authentic experience of the region.
Local shops, Gourmet restaurants, Art galleries, Open-air markets
Mont Agel
Perfect for outdoor enthusiasts and hikers, with a variety of trails and breathtaking views of the Mediterranean.
Hiking trails, Picnic spots, Birdwatching, Stunning panoramas
Côte d'Azur
Famous tourist destination known for its beautiful coastline and luxurious lifestyle. Close proximity to major cities like Nice and Monaco.
Nice beaches, Monaco Casino, Prestigious dining, Luxury shopping
Nearby Nice
One of the most popular tourist destinations in the world, known for its vibrant beach life and culture. A short drive from La Turbie.
Promenade des Anglais, Old Town (Vieux Nice), Castle Hill, Cultural festivals
Monaco
A glamorous city-state that attracts wealthy tourists, perfect for high-end Airbnb listings.
Monte Carlo Casino, Formula 1 Grand Prix, Luxury shopping, Oceanographic Museum
Eze Village
Picturesque medieval village located a short distance from La Turbie. Known for its beauty and luxury hotels.
Eze Botanical Garden, Fragonard Perfume Factory, Narrow cobblestone streets, Scenic viewpoints
Roquebrune-Cap-Martin
Coastal commune known for its stunning views and proximity to Monaco, attracting vacationers who enjoy luxurious beach experiences.
Roquebrune Castle, Cap Martin Beach, Mediterranean gardens, Scenic coastal walks

Understanding Airbnb License Requirements & STR Laws in La Turbie (2025)

While La Turbie, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Turbie to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in La Turbie (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Turbiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning 5BR villa, Heated Pool in Serene Location

Stunning 5BR villa, Heated Pool in Serene Location

Entire Place • 5 bedrooms

$180,297
Revenue
27.8%
Occupancy
$1186.94
Daily Rate
Provençal Villa Facing South with Sea View & Pool

Provençal Villa Facing South with Sea View & Pool

Entire Place • 3 bedrooms

$98,658
Revenue
48.0%
Occupancy
$457.11
Daily Rate
On the rooftops of Monaco

On the rooftops of Monaco

Entire Place • 4 bedrooms

$57,484
Revenue
30.8%
Occupancy
$500.20
Daily Rate
4-BdR Villa with Parking, AC & Pool (8-10 guests)

4-BdR Villa with Parking, AC & Pool (8-10 guests)

Entire Place • 4 bedrooms

$56,306
Revenue
40.4%
Occupancy
$616.95
Daily Rate
Cosy Villa La Turbie

Cosy Villa La Turbie

Entire Place • 4 bedrooms

$53,081
Revenue
45.7%
Occupancy
$316.76
Daily Rate
Apartment m. view over Monaco

Apartment m. view over Monaco

Entire Place • 3 bedrooms

$51,790
Revenue
52.9%
Occupancy
$250.10
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Turbie (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Turbie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cyrille1$180,297204.90/5.0
Amo1$98,658214.86/5.0
Patricia3$62,971424.59/5.0
Dorte1$57,48484.88/5.0
Host #81246621$56,30600.00/5.0
Donia1$53,08174.86/5.0
Karin1$51,7902644.88/5.0
Miroslava1$50,70435.00/5.0
Brigitte1$45,118275.00/5.0
Nicolas2$38,793314.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Turbie.

Dive Deeper: Advanced La Turbie STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Turbie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Turbie Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Turbie

  • The La Turbie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 56 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Turbie, House properties are the most common (48.2%), reflecting the local real estate landscape.
  • Houses represent a significant 48.2% portion, catering likely to families or larger groups.
  • The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.

La Turbie Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Turbie

  • The dominant room capacity in La Turbie is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in La Turbie, indicating a high concentration in these sizes.
  • A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Turbie.

La Turbie Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Turbie

  • The most common guest capacity trend in La Turbie vacation rentals is listings accommodating 2 guests (30.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the La Turbie STR market, accounting for 50.0% of listings.
  • 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Turbie.
  • On average, properties in La Turbie are equipped to host 4.2 guests.

La Turbie Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Turbie

  • The most common availability pattern in La Turbie falls within the 271-366 days range, representing 51.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in La Turbie (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Turbie Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.6%)

1 Night

5 listings

10.6% of total

2 Nights (21.3%)

2 Nights

10 listings

21.3% of total

3 Nights (25.5%)

3 Nights

12 listings

25.5% of total

4-6 Nights (14.9%)

4-6 Nights

7 listings

14.9% of total

7-29 Nights (8.5%)

7-29 Nights

4 listings

8.5% of total

30+ Nights (19.1%)

30+ Nights

9 listings

19.1% of total

Key Insights

  • The most prevalent minimum stay requirement in La Turbie is 3 Nights, adopted by 25.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.1%) caters to monthly stays (30+ nights) in La Turbie, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 25.5% of La Turbie hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Turbie.

La Turbie Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.4%)

Flexible

6 listings

15.4% of total

Moderate (28.2%)

Moderate

11 listings

28.2% of total

Firm (25.6%)

Firm

10 listings

25.6% of total

Strict (30.8%)

Strict

12 listings

30.8% of total

Cancellation Policy Insights for La Turbie

  • The prevailing Airbnb cancellation policy trend in La Turbie is Strict, used by 30.8% of listings.
  • A majority (56.4%) of hosts in La Turbie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 30.8% market standard in La Turbie.
  • With 30.8% using Strict terms, this is a viable option in La Turbie, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Turbie.

La Turbie STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Turbie

  • The overall average booking lead time for vacation rentals in La Turbie is 52 days.
  • Guests book furthest in advance for stays during May (average 128 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (81 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in La Turbie.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these La Turbie averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Turbie (2025)

Amenity Prevalence

Amenity Insights for La Turbie

  • Essential amenities in La Turbie that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Turbie: Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Essentials or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Turbie to stay competitive.

La Turbie Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Turbie

  • The typical guest profile for Airbnb in La Turbie consists of a mix of domestic (44%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 44.1% of guests.
  • Key international markets include France (44.1%) and United Kingdom (8.2%).
  • Top languages spoken are English (36.1%) followed by French (26%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Turbie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Cossano Belbo13$3,632$284.2142%
Saint-Tropez742$3,498$506.5741%
Cassinasco18$3,219$545.4041%
Èze153$3,168$345.8447%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%

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