Istres Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Istres in 2025? Explore comprehensive Airbnb analytics for Istres, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Istres, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 157 active listings.
Whether you're considering an Airbnb investment in Istres, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Istres Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Istres Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Istres (2025)
Understanding the monthly revenue variations for Airbnb listings in Istres is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Istres is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Istres across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,301+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,082 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $666, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Istres
Istres Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Istres STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Istres:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Istres
Average Daily Rate (ADR) Airbnb Trends in Istres (2025)
Effective short term rental pricing strategy in Istres involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Istres typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Istres
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Airbnb Seasonality Analysis & Trends in Istres (2025)
Peak Season (August, July, May)
- Revenue averages $2,397 per month
- Occupancy rates average 58.0%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,569 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $122
Low Season (January, February, March)
- Revenue drops to average $1,036 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $112
Seasonality Insights for Istres
- The Airbnb seasonality in Istres shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Istres's highest earning potential, with monthly revenues capable of climbing to $2,628, occupancy reaching a high of 64.8%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $921, occupancy could drop to 34.4%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Istres.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Istres seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Istres (2025)
Exploring the top neighborhoods for short-term rentals in Istres? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Saintes Maries de la Mer | A charming coastal town in the Camargue region known for its beautiful beaches and cultural heritage. Popular with tourists looking for a relaxing seaside getaway and a unique blend of nature and culture. | Camargue National Park, Saintes-Maries-de-la-Mer Beach, Eglise des Saintes Maries, local markets, nature tours |
| Aix-en-Provence | Known for its historic architecture and vibrant arts scene, Aix-en-Provence is a top destination for those seeking culture and sophistication. It is attractive to tourists year-round, especially in summer. | Cours Mirabeau, Saint-Sauveur Cathedral, Pavillon de Vendôme, Aix Markets, René Char Park |
| Avignon | Famous for its historic sites, including the Palais des Papes and the annual theater festival, Avignon attracts history buffs and cultural enthusiasts. It is a bustling city with a strong tourist presence. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rue de la République, Avignon Bridge |
| Marseille | As a major city with rich history, cultural diversity, and a vibrant food scene, Marseille is attractive to tourists from around the world. It combines urban life with access to stunning coastlines. | Old Port of Marseille, Basilique Notre-Dame de la Garde, Calanques National Park, Marseille Cathedral, Château d'If |
| Cassis | A picturesque fishing village known for its stunning cliffs and beautiful calanques. Popular with visitors seeking outdoor activities such as hiking, boating, and wine tasting. | Calanques National Park, Cassis Beach, Cap Canaille, local wineries, Cassis Harbor |
| Bandol | Known for its beautiful beaches and sailing opportunities, Bandol also offers a charming town atmosphere with cafes and restaurants. A serene getaway for families and couples. | Bandol Beach, Port de Bandol, Vineyards, Casino de Bandol, local seafood restaurants |
| La Ciotat | A coastal town with a rich shipbuilding history and beautiful beaches, La Ciotat attracts visitors for its outdoor activities and cultural events throughout the year. | Beautiful beaches, Parc du Mugel, Cine-Club de La Ciotat, Calanque d'Figuerolles, local festivals |
| Luberon | A stunning region known for its hilltop villages and vineyards. Luberon is popular among tourists who seek the tranquillity of the countryside and picturesque landscapes. | Gordes, Roussillon, local vineyards, Lavender fields, hiking trails |
Understanding Airbnb License Requirements & STR Laws in Istres (2025)
Yes, Istres, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Istres to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Istres (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Istresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The View
Entire Place • 6 bedrooms
Lovely villa, with Jardin Piscine Jacuzzi & Sauna
Entire Place • 3 bedrooms
Le Cabanon de Coco • Sea View • Terrace
Entire Place • 2 bedrooms
La Suite Côté Pool-House - Suite de Charme
Entire Place • 1 bedroom
Provencal beach house
Entire Place • 3 bedrooms
waterfront studio in Provence
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Istres (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Istres based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Samir | 1 | $85,466 | 48 | 4.94/5.0 |
| Christine | 2 | $77,004 | 187 | 4.87/5.0 |
| Jojo | 1 | $68,100 | 35 | 5.00/5.0 |
| Ange | 5 | $64,044 | 132 | 4.83/5.0 |
| Pierre | 2 | $55,717 | 269 | 4.88/5.0 |
| Harmonie | 2 | $41,701 | 26 | 4.58/5.0 |
| Emmanuelle | 1 | $39,977 | 17 | 5.00/5.0 |
| Eleonore | 2 | $39,233 | 37 | 4.76/5.0 |
| Thomas | 3 | $38,727 | 16 | 4.16/5.0 |
| Adrien | 2 | $38,664 | 49 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Istres.
Dive Deeper: Advanced Istres STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Istres. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIstres Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Istres
- The Istres Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 157 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Istres, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.4%) offer potential for unique stay experiences.
Istres Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Istres
- The dominant room capacity in Istres is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Istres, indicating a high concentration in these sizes.
Istres Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Istres
- The most common guest capacity trend in Istres vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Istres STR market, accounting for 56.1% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Istres.
- On average, properties in Istres are equipped to host 3.7 guests.
Istres Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Istres
- The most common availability pattern in Istres falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Istres (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Istres Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
23.3% of total
2 Nights
60 listings
41.1% of total
3 Nights
21 listings
14.4% of total
4-6 Nights
15 listings
10.3% of total
7-29 Nights
5 listings
3.4% of total
30+ Nights
11 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Istres is 2 Nights, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.4%) of the Istres Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.1% of Istres hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Istres.
Istres Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Flexible
43 listings
32.1% of total
Moderate
44 listings
32.8% of total
Firm
10 listings
7.5% of total
Strict
36 listings
26.9% of total
Cancellation Policy Insights for Istres
- The prevailing Airbnb cancellation policy trend in Istres is Moderate, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.9%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in Istres.
- Regularly review your cancellation policy against competitors and market demand shifts in Istres.
Istres STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Istres
- The overall average booking lead time for vacation rentals in Istres is 41 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Istres.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Istres averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Istres (2025)
Amenity Prevalence
Amenity Insights for Istres
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Istres to stay competitive.
Istres Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Istres
- The typical guest profile for Airbnb in Istres consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.1% of guests.
- Key international markets include France (82.1%) and Germany (4.9%).
- Top languages spoken are French (44%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Istres Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |