Fréjus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Fréjus in 2025? Explore comprehensive Airbnb analytics for Fréjus, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Fréjus, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,705 active listings.
Whether you're considering an Airbnb investment in Fréjus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fréjus Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fréjus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fréjus (2025)
Understanding the monthly revenue variations for Airbnb listings in Fréjus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fréjus is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fréjus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,235+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,216 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fréjus
Fréjus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fréjus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fréjus:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fréjus
Average Daily Rate (ADR) Airbnb Trends in Fréjus (2025)
Effective short term rental pricing strategy in Fréjus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fréjus typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $239+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Fréjus
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Airbnb Seasonality Analysis & Trends in Fréjus (2025)
Peak Season (August, July, June)
- Revenue averages $2,650 per month
- Occupancy rates average 52.7%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,478 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $134
Low Season (January, February, March)
- Revenue drops to average $861 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $127
Seasonality Insights for Fréjus
- The Airbnb seasonality in Fréjus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fréjus's highest earning potential, with monthly revenues capable of climbing to $3,238, occupancy reaching a high of 67.5%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $842, occupancy could drop to 25.1%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fréjus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fréjus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fréjus (2025)
Exploring the top neighborhoods for short-term rentals in Fréjus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fréjus Beach | A popular coastal area known for its beautiful sandy beaches and proximity to the Mediterranean Sea. Ideal for tourists looking for sun, sand, and water activities. | Fréjus Plage, Site de Malpasset, Port Fréjus, Les Etangs de Villepey, Parc Zoologique de Fréjus |
| Historic Fréjus | The charming old town of Fréjus offers rich history, cultural sites, and a picturesque setting. Great for tourists interested in history and architecture. | Fréjus Cathedral, Roman Theatre of Fréjus, Aqueduc de La Siagne, Old Town Streets, Musee Archeologique |
| Base Nature François Léotard | A large nature park located near the coast, ideal for outdoor activities and family-friendly environments. Attracts visitors looking for recreation and sports. | Walking and cycling trails, Adventure park, Beach access, Picnic areas, Bird-watching |
| Port Fréjus | The marina area featuring shops, restaurants, and opportunities for sailing and water sports. Great for those seeking nightlife and dining options near the water. | Marina, Restaurants and bars, Water sports, Boat rentals, Promenade Pierre Gaucher |
| Saint-Raphaël | Adjacent to Fréjus, Saint-Raphaël boasts beautiful coastal views and luxury resorts. Popular among tourists seeking upscale experiences and relaxation. | Cap Roux, St. Raphael Beach, Casino, Golf de Valescure, Sentier du Littoral |
| Les Issambres | A picturesque area known for its crystalline waters and charming seaside villages. Perfect for families and couples seeking a quiet getaway. | Les Issambres Beach, Promenade des Plages, Boat excursions, Coastal trails, Local markets |
| Fête de la Mer | Celebrated annually, this regional festival draws attention to Fréjus' maritime heritage and fosters community spirit. Ideal for visitors interested in local culture and events. | Cultural performances, Food stalls, Local crafts, Parade of boats, Fireworks display |
| Aqualand Frejus | A popular water park that attracts families and thrill-seekers during the summer months. Great for families looking for fun and entertainment. | Water slides, Wave pool, Lazy river, Kids' area, Restaurants |
Understanding Airbnb License Requirements & STR Laws in Fréjus (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Fréjus. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fréjus to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Fréjus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fréjusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large family villa with swimming pool
Entire Place • 6 bedrooms
Villa California sea view Saint Aygulf
Entire Place • 3 bedrooms
Liberty Fréjus beach panoramic sea view
Entire Place • 2 bedrooms
La Villa du Roc, grandiose, 5mn walk from the sea
Entire Place • 5 bedrooms
VILLA Le Repère VUE MER Quartier Quiet
Entire Place • 5 bedrooms
Villa Baladou, Amazing Sea and Mountain View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fréjus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fréjus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| JustInn | 16 | $584,419 | 137 | 3.93/5.0 |
| Elodie - Interhome Group | 41 | $358,031 | 52 | 0.97/5.0 |
| Laurent | 34 | $341,249 | 151 | 2.78/5.0 |
| Lisa - Interhome Group | 42 | $261,330 | 87 | 1.73/5.0 |
| Quentin | 9 | $206,005 | 181 | 4.59/5.0 |
| Sydney Et Laurent | 16 | $177,219 | 232 | 3.17/5.0 |
| Chantal | 2 | $165,481 | 14 | 4.94/5.0 |
| Sabine | 6 | $156,495 | 2008 | 4.71/5.0 |
| Sandrine | 6 | $154,284 | 125 | 4.78/5.0 |
| Augustin | 3 | $138,218 | 128 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fréjus.
Dive Deeper: Advanced Fréjus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fréjus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFréjus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fréjus
- The Fréjus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 1,705 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fréjus, Apartment/Condo properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 5.9%) offer potential for unique stay experiences.
Fréjus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fréjus
- The dominant room capacity in Fréjus is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in Fréjus, indicating a high concentration in these sizes.
Fréjus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fréjus
- The most common guest capacity trend in Fréjus vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Fréjus STR market, accounting for 62.2% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fréjus.
- On average, properties in Fréjus are equipped to host 4.2 guests.
Fréjus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fréjus
- The most common availability pattern in Fréjus falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fréjus (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fréjus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
216 listings
14% of total
2 Nights
289 listings
18.7% of total
3 Nights
289 listings
18.7% of total
4-6 Nights
365 listings
23.6% of total
7-29 Nights
248 listings
16.1% of total
30+ Nights
138 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Fréjus is 4-6 Nights, adopted by 23.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 23.6% of Fréjus hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fréjus.
Fréjus Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
0.3% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
18 listings
1.4% of total
Flexible
192 listings
15.1% of total
Moderate
271 listings
21.3% of total
Firm
382 listings
30.1% of total
Strict
402 listings
31.7% of total
Cancellation Policy Insights for Fréjus
- The prevailing Airbnb cancellation policy trend in Fréjus is Strict, used by 31.7% of listings.
- A majority (61.8%) of hosts in Fréjus utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.7% market standard in Fréjus.
- With 31.7% using Strict terms, this is a viable option in Fréjus, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Fréjus.
Fréjus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fréjus
- The overall average booking lead time for vacation rentals in Fréjus is 55 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Fréjus.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Fréjus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fréjus (2025)
Amenity Prevalence
Amenity Insights for Fréjus
- Essential amenities in Fréjus that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fréjus: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fréjus to stay competitive.
Fréjus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fréjus
- The typical guest profile for Airbnb in Fréjus consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.8% of guests.
- Key international markets include France (71.8%) and Germany (6.4%).
- Top languages spoken are French (38.8%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fréjus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |