Draguignan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Draguignan in 2025? Explore comprehensive Airbnb analytics for Draguignan, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Draguignan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.
Whether you're considering an Airbnb investment in Draguignan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Draguignan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Draguignan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Draguignan (2025)
Understanding the monthly revenue variations for Airbnb listings in Draguignan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Draguignan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Draguignan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,551+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,065 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $537, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Draguignan
Draguignan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Draguignan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Draguignan:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Draguignan
Average Daily Rate (ADR) Airbnb Trends in Draguignan (2025)
Effective short term rental pricing strategy in Draguignan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Draguignan typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $364+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Draguignan
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Airbnb Seasonality Analysis & Trends in Draguignan (2025)
Peak Season (August, July, June)
- Revenue averages $2,645 per month
- Occupancy rates average 46.9%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,478 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $899 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $157
Seasonality Insights for Draguignan
- The Airbnb seasonality in Draguignan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Draguignan's highest earning potential, with monthly revenues capable of climbing to $3,180, occupancy reaching a high of 56.5%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $762, occupancy could drop to 30.3%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Draguignan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Draguignan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Draguignan (2025)
Exploring the top neighborhoods for short-term rentals in Draguignan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Draguignan | The historic center of Draguignan, where guests can experience charming streets, local shops, and cafes. A vibrant area that attracts tourists looking to explore the town's rich history. | Draguignan Cathedral, The Museum of Draguignan, Place de la République, Les Jardins de la République, Art galleries, Local markets |
| Les Hauteurs | This residential area offers stunning views of the surrounding countryside and is attractive for those seeking peaceful retreats close to nature. | Scenic hiking trails, Views over the Var, Proximity to vineyards and olive groves |
| Aups | A charming nearby village known for its authenticity and local markets. Suitable for those looking for a picturesque Provençal experience. | The village square, Aups market, Nearby Gorges du Verdon, Olive oil tasting, Cultural festivals |
| Flayosc | A quaint village that provides a tranquil atmosphere and beautiful surroundings, perfect for families and those wanting to relax away from the hustle. | Flayosc Village, Wine tasting tours, Nature walks, Provencal cooking classes |
| Lorgues | This area is popular for its vineyards and rich gastronomy, attracting food and wine lovers looking for a true taste of Provence. | Lorgues Market, Château de Lorgues, Wine estates, Local bistros, Culinary events |
| Les Arcs | Known for its medieval charm and proximity to nature, ideal for guests who appreciate history and outdoor activities. | The old town of Les Arcs, Nature parks, Canoeing on theArgens River, Cycling trails, Historical sites |
| Draguignan Golf Club | An appealing choice for golf enthusiasts and those looking for leisure activities in a beautiful setting. | Draguignan Golf Club, Nearby spa facilities, Culinary experiences at the club restaurant |
| Taradeau | A small village surrounded by vineyards and olive trees, offering an authentic rural experience with easy access to larger towns. | Vineyard tours, Olive oil production, Cultural heritage sites, Scenic countryside views |
Understanding Airbnb License Requirements & STR Laws in Draguignan (2025)
While Draguignan, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Draguignan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Draguignan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Draguignanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
C18th Bastide, Cote d'Azur. Sleeps 12-14
Entire Place • 6 bedrooms
Provencal Grand Mas, Pool & Vineyards
Entire Place • 8 bedrooms
Wonderfull Property 300sqm / 15 people.
Entire Place • 8 bedrooms
Typical Provencal house in the heart of nature
Entire Place • 5 bedrooms
Villa 180m2 full foot +swimming pool 12m×4.5m
Entire Place • 5 bedrooms
House 8/10 pers in absolute calm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Draguignan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Draguignan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally | 1 | $133,784 | 25 | 5.00/5.0 |
| Hélène | 2 | $94,572 | 197 | 4.88/5.0 |
| Guillemette Et Greg | 6 | $76,908 | 66 | 4.88/5.0 |
| Franck | 2 | $69,948 | 90 | 2.41/5.0 |
| Nicolas | 2 | $58,704 | 41 | 4.93/5.0 |
| Esteban | 1 | $51,560 | 31 | 4.90/5.0 |
| Éric | 1 | $50,642 | 61 | 4.93/5.0 |
| Loic | 1 | $47,713 | 19 | 4.89/5.0 |
| Nadine | 1 | $43,598 | 9 | 5.00/5.0 |
| Sandrine | 1 | $43,514 | 26 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Draguignan.
Dive Deeper: Advanced Draguignan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Draguignan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDraguignan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Draguignan
- The Draguignan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 214 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Draguignan, House properties are the most common (50.9%), reflecting the local real estate landscape.
- Houses represent a significant 50.9% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.7%) offer potential for unique stay experiences.
Draguignan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Draguignan
- The dominant room capacity in Draguignan is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.0% of the active Airbnb listings in Draguignan, indicating a high concentration in these sizes.
- A significant 33.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Draguignan.
Draguignan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Draguignan
- The most common guest capacity trend in Draguignan vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Draguignan STR market, accounting for 50.0% of listings.
- 35.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Draguignan.
- On average, properties in Draguignan are equipped to host 4.2 guests.
Draguignan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Draguignan
- The most common availability pattern in Draguignan falls within the 271-366 days range, representing 62.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Draguignan (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Draguignan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
24.4% of total
2 Nights
52 listings
26.4% of total
3 Nights
25 listings
12.7% of total
4-6 Nights
32 listings
16.2% of total
7-29 Nights
31 listings
15.7% of total
30+ Nights
9 listings
4.6% of total
Key Insights
- The most prevalent minimum stay requirement in Draguignan is 2 Nights, adopted by 26.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.4% of Draguignan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Draguignan.
Draguignan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.6% of total
Flexible
45 listings
26.5% of total
Moderate
43 listings
25.3% of total
Firm
49 listings
28.8% of total
Strict
32 listings
18.8% of total
Cancellation Policy Insights for Draguignan
- The prevailing Airbnb cancellation policy trend in Draguignan is Firm, used by 28.8% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.8% market standard in Draguignan.
- Regularly review your cancellation policy against competitors and market demand shifts in Draguignan.
Draguignan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Draguignan
- The overall average booking lead time for vacation rentals in Draguignan is 46 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Draguignan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Draguignan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Draguignan (2025)
Amenity Prevalence
Amenity Insights for Draguignan
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Draguignan to stay competitive.
Draguignan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Draguignan
- The typical guest profile for Airbnb in Draguignan consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.7% of guests.
- Key international markets include France (77.7%) and Germany (3.7%).
- Top languages spoken are French (41.1%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nice.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Draguignan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |