Callas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Callas in 2025? Explore comprehensive Airbnb analytics for Callas, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Callas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Callas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Callas Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Callas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Callas (2025)
Understanding the monthly revenue variations for Airbnb listings in Callas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Callas is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Callas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,698+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,394 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,751 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Callas
Callas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Callas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Callas:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Callas
Average Daily Rate (ADR) Airbnb Trends in Callas (2025)
Effective short term rental pricing strategy in Callas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Callas typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $507+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Callas
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Airbnb Seasonality Analysis & Trends in Callas (2025)
Peak Season (August, July, June)
- Revenue averages $5,302 per month
- Occupancy rates average 51.6%
- Daily rates average $248
Shoulder Season
- Revenue averages $3,339 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $237
Low Season (January, February, March)
- Revenue drops to average $1,089 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $247
Seasonality Insights for Callas
- The Airbnb seasonality in Callas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Callas's highest earning potential, with monthly revenues capable of climbing to $5,834, occupancy reaching a high of 66.9%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 11.8%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Callas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Callas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Callas (2025)
Exploring the top neighborhoods for short-term rentals in Callas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Callas Village | A charming Provençal village surrounded by beautiful vineyards and olive groves. Ideal for tourists seeking a peaceful retreat in the heart of Provence, providing authenticity and local culture. | Vineyards, Olive mills, Local markets, Hiking trails, Provençal architecture |
| Les Arcs-sur-Argens | A picturesque commune famous for its medieval architecture and historic sites. Attracts visitors interested in history and culture, with easy access to wine tours. | Château des Arcs, Eglise Saint-Jean-Baptiste, Vineyard tours, Local festivals, The Argens river |
| Lorgues | Known for its rich history and thriving local gastronomy. Popular among tourists looking for great food, markets, and traditional French village life. | Weekly market, Basilique Saint-Martin, Vineyard tours, Café culture, Local restaurants |
| Fayence | A vibrant hilltop village offering stunning views of the countryside. Popular with both local and international tourists, perfect for outdoor activities. | Historic old town, Lake Saint Cassien, Hiking and biking trails, Local art galleries, Traditional Provençal restaurants |
| Montauroux | A serene village known for its scenic beauty and tranquility. Great for those seeking a quieter getaway near nature and outdoor sports. | Lac de Saint-Cassien, Walking trails, St. Barthelemy Chapel, Artisan shops, Culinary workshops |
| Tourrettes | A small village offering charm and proximity to major attractions in the region. Appeals to tourists looking to explore Provence while enjoying local hospitality. | Golf resorts, Scenic viewpoints, Local festivals, Vineyard tours, Provence countryside |
| Tanneron | Known for its beautiful mimosa trees and natural landscapes. Attracts nature lovers and those looking for peaceful retreats. | Mimosa Festival, Forest trails, Scenic viewpoints, Picnic spots, Nature parks |
| Saint-Raphaël | A popular coastal town nearby, known for its beaches and vibrant tourism scene. Ideal for those seeking sun, sea, and an active holiday atmosphere. | Beautiful beaches, Water sports, Villas and resorts, Coastal walks, Nightlife |
Understanding Airbnb License Requirements & STR Laws in Callas (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Callas. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Callas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Callas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Callasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Provencal estate with 2 tennis courts, volleyball, pool
Entire Place • 8 bedrooms
Ancient spacious stone watermill on village edge
Entire Place • 6 bedrooms
Love & Spa: Private Bastide, Jacuzzi&Pool, Quiet
Entire Place • 2 bedrooms
Luxury villa 4hp - Heated swimming pool 75m2 - Petanque
Entire Place • 4 bedrooms
Architect's villa with a dominant view
Entire Place • 3 bedrooms
Bulle à la Belle Etoile - La Villa Tosca
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Callas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Callas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Delphine | 3 | $224,058 | 12 | 1.67/5.0 |
| Kevin | 5 | $122,256 | 85 | 4.79/5.0 |
| Fabienne | 2 | $119,098 | 83 | 4.93/5.0 |
| Clare | 1 | $93,238 | 27 | 4.93/5.0 |
| Sylvie | 1 | $77,757 | 10 | 4.60/5.0 |
| Philippe | 1 | $73,383 | 4 | 5.00/5.0 |
| Hannah | 1 | $52,180 | 51 | 4.84/5.0 |
| Romain | 1 | $48,580 | 18 | 5.00/5.0 |
| Curated | 1 | $46,612 | 20 | 4.75/5.0 |
| Katrina | 1 | $42,436 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Callas.
Dive Deeper: Advanced Callas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Callas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCallas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Callas
- The Callas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Callas, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
Callas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Callas
- The dominant room capacity in Callas is 3 bedrooms listings, making up 24.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 47.1% of the active Airbnb listings in Callas, indicating a high concentration in these sizes.
- A significant 49.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Callas.
Callas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Callas
- The most common guest capacity trend in Callas vacation rentals is listings accommodating 6 guests (22.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Callas STR market, accounting for 45.2% of listings.
- 50.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Callas.
- On average, properties in Callas are equipped to host 4.9 guests.
Callas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Callas
- The most common availability pattern in Callas falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Callas (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Callas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
25% of total
2 Nights
11 listings
21.2% of total
3 Nights
8 listings
15.4% of total
4-6 Nights
8 listings
15.4% of total
7-29 Nights
7 listings
13.5% of total
30+ Nights
5 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Callas is 1 Night, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25% of Callas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Callas.
Callas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
11.1% of total
Flexible
1 listings
2.2% of total
Moderate
5 listings
11.1% of total
Firm
15 listings
33.3% of total
Strict
19 listings
42.2% of total
Cancellation Policy Insights for Callas
- The prevailing Airbnb cancellation policy trend in Callas is Strict, used by 42.2% of listings.
- A majority (75.5%) of hosts in Callas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.2% market standard in Callas.
- With 42.2% using Strict terms, this is a viable option in Callas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Callas.
Callas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Callas
- The overall average booking lead time for vacation rentals in Callas is 55 days.
- Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Callas.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Callas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Callas (2025)
Amenity Prevalence
Amenity Insights for Callas
- Essential amenities in Callas that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Callas.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Callas: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Callas to stay competitive.
Callas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Callas
- The typical guest profile for Airbnb in Callas consists of a mix of domestic (60%) and international guests, often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 59.9% of guests.
- Key international markets include France (59.9%) and United Kingdom (10.2%).
- Top languages spoken are French (37.2%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Callas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |