Briançon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Briançon in 2025? Explore comprehensive Airbnb analytics for Briançon, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Briançon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 501 active listings.
Whether you're considering an Airbnb investment in Briançon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Briançon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Briançon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Briançon (2025)
Understanding the monthly revenue variations for Airbnb listings in Briançon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Briançon is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Briançon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,880+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,164 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Briançon
Briançon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Briançon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Briançon:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Briançon
Average Daily Rate (ADR) Airbnb Trends in Briançon (2025)
Effective short term rental pricing strategy in Briançon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Briançon typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Briançon
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Airbnb Seasonality Analysis & Trends in Briançon (2025)
Peak Season (February, January, August)
- Revenue averages $2,174 per month
- Occupancy rates average 54.8%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,491 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $125
Low Season (September, October, November)
- Revenue drops to average $923 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $120
Seasonality Insights for Briançon
- The Airbnb seasonality in Briançon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Briançon's highest earning potential, with monthly revenues capable of climbing to $2,700, occupancy reaching a high of 63.6%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $824, occupancy could drop to 30.4%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Briançon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Briançon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Briançon (2025)
Exploring the top neighborhoods for short-term rentals in Briançon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cité Vauban | A UNESCO World Heritage site with well-preserved 17th-century fortifications, attracting history enthusiasts and tourists looking for unique architecture. | Fort des Trois Têtes, Fort du Randouillet, Cité Vauban, Restaurants with mountain views, Winter sports nearby |
| Serre Chevalier | A renowned ski resort area close to Briançon, popular for winter sports enthusiasts. A great location for vacation rentals year-round with summer hiking and biking trails. | Ski slopes in winter, Hiking trails in summer, Local alpine shops, L'Yret ski area, Scenic mountain views |
| Briançon Old Town | Charming old town with narrow streets and historical buildings, perfect for tourists interested in culture and local history. | Basilique Saint-Nicolas, Old City Fortifications, Local markets, Cafés and shops, Historical guided tours |
| Col du Galibier | Famous mountain pass that attracts cyclists and tourists alike, especially during the Tour de France season. Scenic views and outdoor activities. | Cycling routes, Hiking trails, Stunning panoramic views, Nature photography spots, Outdoor sports |
| Prorel | Area known for its access to the Prorel ski area, great for winter sports and mountain biking in the summer. Ideal for active tourists. | Prorel ski lifts, Mountain biking trails, Winter sports facilities, Local eateries, Scenic views from the hill |
| La Salle les Alpes | A neighboring village with good access to ski slopes and hiking areas, appealing for families and groups looking for vacation homes. | Family-friendly skiing, Hiking opportunities, Charming village atmosphere, Local restaurants, Access to Serre Chevalier ski area |
| Montgenèvre | A charming alpine village close to the Italian border, known for its ski facilities and summer outdoor activities, attracting diverse tourists. | Montgenèvre ski resort, Access to Italian skiing, Local shops and restaurants, Hiking paths, Mountain lakes |
| Chantemerle | A popular neighborhood within the Serre Chevalier ski area, known for its family-friendly atmosphere and accessibility to ski slopes. | Chantemerle ski lifts, Winter sports schools, Local ski shops, Restaurants suitable for families, Proximity to Briançon |
Understanding Airbnb License Requirements & STR Laws in Briançon (2025)
While Briançon, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Briançon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Briançon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Briançonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CHALET HYSOPE - Le Verger Fleuri
Entire Place • 5 bedrooms
Serre-Chevalier, cinema sauna jaccuzi, summer pool
Entire Place • 4 bedrooms
Chalet Fontus 5* mountain view
Entire Place • 4 bedrooms
Chalet For Friends - Luxe & Spa
Entire Place • 5 bedrooms
Chalet For You Luxe-Spa Briançon Serre Chevalier
Entire Place • 5 bedrooms
Spacious chalet le Mont Milo close ski slopes
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Briançon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Briançon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 15 | $222,134 | 893 | 4.55/5.0 |
| Quentin | 9 | $155,858 | 173 | 4.72/5.0 |
| Benoît | 2 | $117,275 | 3 | 2.50/5.0 |
| Alessandro | 2 | $108,343 | 104 | 4.96/5.0 |
| Olivier | 3 | $79,616 | 345 | 4.91/5.0 |
| RésidenceLuxe | 3 | $69,910 | 76 | 4.79/5.0 |
| Fabrice | 1 | $65,399 | 42 | 4.95/5.0 |
| Nathalie | 1 | $63,386 | 5 | 5.00/5.0 |
| Philippe | 1 | $58,082 | 25 | 4.80/5.0 |
| Jean-Paul | 2 | $57,933 | 69 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Briançon.
Dive Deeper: Advanced Briançon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Briançon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBriançon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Briançon
- The Briançon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 501 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Briançon, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 16% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.2%) offer potential for unique stay experiences.
Briançon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Briançon
- The dominant room capacity in Briançon is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Briançon, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brian çon.
Briançon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Briançon
- The most common guest capacity trend in Briançon vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Briançon STR market, accounting for 54.3% of listings.
- 36.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Briançon.
- On average, properties in Briançon are equipped to host 4.6 guests.
Briançon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Briançon
- The most common availability pattern in Briançon falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Briançon (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Briançon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
11.2% of total
2 Nights
87 listings
18.1% of total
3 Nights
71 listings
14.8% of total
4-6 Nights
140 listings
29.1% of total
7-29 Nights
35 listings
7.3% of total
30+ Nights
94 listings
19.5% of total
Key Insights
- The most prevalent minimum stay requirement in Briançon is 4-6 Nights, adopted by 29.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (19.5%) caters to monthly stays (30+ nights) in Briançon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.1% of Briançon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Briançon.
Briançon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
4 listings
0.9% of total
Flexible
97 listings
21.7% of total
Moderate
129 listings
28.8% of total
Firm
98 listings
21.9% of total
Strict
119 listings
26.6% of total
Cancellation Policy Insights for Briançon
- The prevailing Airbnb cancellation policy trend in Briançon is Moderate, used by 28.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (48.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.8% market standard in Briançon.
- Regularly review your cancellation policy against competitors and market demand shifts in Briançon.
Briançon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Briançon
- The overall average booking lead time for vacation rentals in Briançon is 57 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Briançon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Briançon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Briançon (2025)
Amenity Prevalence
Amenity Insights for Briançon
- Essential amenities in Briançon that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Briançon: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Briançon to stay competitive.
Briançon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Briançon
- The typical guest profile for Airbnb in Briançon consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.9% of guests.
- Key international markets include France (70.9%) and Italy (7.1%).
- Top languages spoken are French (37.2%) followed by English (35.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Briançon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Veyrier-du-Lac | 134 | $3,139 | $430.47 | 43% |