Bras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bras in 2025? Explore comprehensive Airbnb analytics for Bras, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Bras, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Bras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bras Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bras Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Bras.
Occupancy Rate(?)
39.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,375
Typical annual income for an Airbnb listing in Bras. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.7%
Slight decrease (-5.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Bras.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Bras.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bras (2025)

Understanding the monthly revenue variations for Airbnb listings in Bras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bras is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bras across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,238 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,142 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $537, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bras

Bras Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bras:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bras

Average Daily Rate (ADR) Airbnb Trends in Bras (2025)

Effective short term rental pricing strategy in Bras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bras typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Bras

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Airbnb Seasonality Analysis & Trends in Bras (2025)

Peak Season (August, July, June)
  • Revenue averages $2,789 per month
  • Occupancy rates average 49.9%
  • Daily rates average $141
Shoulder Season
  • Revenue averages $1,360 per month
  • Occupancy maintains around 30.6%
  • Daily rates hold near $136
Low Season (February, March, November)
  • Revenue drops to average $595 per month
  • Occupancy decreases to average 17.0%
  • Daily rates adjust to average $138

Seasonality Insights for Bras

  • The Airbnb seasonality in Bras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bras's highest earning potential, with monthly revenues capable of climbing to $3,338, occupancy reaching a high of 66.6%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $527, occupancy could drop to 11.5%, and ADRs may adjust down to $133.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bras.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bras seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bras (2025)

Exploring the top neighborhoods for short-term rentals in Bras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Avignon
Historic city known for the stunning Palais des Papes and its famous Bridge. Avignon attracts tourists interested in history, culture, and the arts, making it a prime Airbnb location.
Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Musee Calvet
Aix-en-Provence
Charming city known for its beautiful architecture, markets, and art scene. Popular among tourists seeking a taste of Provence's culture and lifestyle.
Cours Mirabeau, Saint-Sauveur Cathedral, Aix-en-Provence Markets, Museum Granet, Mont Sainte-Victoire
Marseille
Vibrant port city with a mix of cultures, known for its seafood and historic neighborhoods. Ideal for tourists looking for urban excitement and coastal access.
Old Port of Marseille, Basilique Notre-Dame de la Garde, Calanques National Park, Chateau d'If, Le Panier
Cannes
World-renowned for its film festival, beautiful beaches, and luxury shopping. Attracts high-end tourists and film enthusiasts throughout the year.
Palais des Festivals, Boulevard de la Croisette, Le Suquet, Cannes Film Festival, Îles de Lérins
Nice
Famous for its stunning seaside promenade and Mediterranean climate. A top destination for beach lovers and cultural tourists alike.
Promenade des Anglais, Old Town (Vieux Nice), Castle Hill, Marc Chagall National Museum, Cimiez Monastery
Saint-Tropez
Chic resort town known for its beaches and vibrant nightlife. Attracts affluent visitors looking for luxury experiences during the summer months.
Port de Saint-Tropez, Pampelonne Beach, Citadel of Saint-Tropez, Place des Lices, Villa Royale
Antibes
Beautiful coastal town known for its beaches and the Picasso Museum. Charming old town that appeals to both families and couples.
Antibes' beaches, Picasso Museum, Fort Carré, Marineland, Old Town (Vieil Antibes)
Grasse
World's perfume capital, known for its historic perfumeries and charming old town. A unique experience for those interested in fragrance and history.
Fragonard Perfume Factory, Grasse Cathedral, International Perfume Museum, Les Jardins de la Princesse Pauline, Old Town of Grasse

Understanding Airbnb License Requirements & STR Laws in Bras (2025)

Yes, Bras, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bras to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 65% licensed listings)

Top Performing Airbnb Properties in Bras (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Brasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Architect's cottage in the heart of nature

Architect's cottage in the heart of nature

Entire Place • 2 bedrooms

$30,011
Revenue
57.6%
Occupancy
$163.95
Daily Rate
very lovely house.

very lovely house.

Entire Place • 2 bedrooms

$27,262
Revenue
50.1%
Occupancy
$116.77
Daily Rate
House-Villa-Pool in absolute calm on 10,000 m²

House-Villa-Pool in absolute calm on 10,000 m²

Entire Place • 4 bedrooms

$23,070
Revenue
55.1%
Occupancy
$331.78
Daily Rate
Family home in the heart of Provence Verte

Family home in the heart of Provence Verte

Entire Place • 3 bedrooms

$20,109
Revenue
71.5%
Occupancy
$171.93
Daily Rate
Villa Provençale 8 people with swimming pool

Villa Provençale 8 people with swimming pool

Entire Place • 4 bedrooms

$18,804
Revenue
33.5%
Occupancy
$214.10
Daily Rate
La Bergerie - Provence Verte

La Bergerie - Provence Verte

Entire Place • 3 bedrooms

$17,806
Revenue
47.8%
Occupancy
$170.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bras (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nathalie4$35,412984.88/5.0
Magali1$30,0111644.77/5.0
Emmanuel1$27,262194.95/5.0
Audrey3$25,609654.92/5.0
Conciergerie Les Maisons Du La2$23,177132.35/5.0
Philippe1$23,070304.93/5.0
Julie1$20,109175.00/5.0
Fabienne1$18,804154.80/5.0
Host #990317711$17,80600.00/5.0
Patricia4$17,731212.27/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bras.

Dive Deeper: Advanced Bras STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bras Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bras

  • The Bras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bras, House properties are the most common (67.7%), reflecting the local real estate landscape.
  • Houses represent a significant 67.7% portion, catering likely to families or larger groups.
  • The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 6.4%) offer potential for unique stay experiences.

Bras Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bras

  • The dominant room capacity in Bras is 1 bedroom listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 51.7% of the active Airbnb listings in Bras, indicating a high concentration in these sizes.
  • A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bras.

Bras Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bras

  • The most common guest capacity trend in Bras vacation rentals is listings accommodating 8+ guests (22.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Bras STR market, accounting for 42.0% of listings.
  • 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bras.
  • On average, properties in Bras are equipped to host 4.6 guests.

Bras Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bras

  • The most common availability pattern in Bras falls within the 271-366 days range, representing 74.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bras (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bras Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.3%)

1 Night

4 listings

14.3% of total

2 Nights (32.1%)

2 Nights

9 listings

32.1% of total

3 Nights (3.6%)

3 Nights

1 listings

3.6% of total

4-6 Nights (10.7%)

4-6 Nights

3 listings

10.7% of total

7-29 Nights (7.1%)

7-29 Nights

2 listings

7.1% of total

30+ Nights (32.1%)

30+ Nights

9 listings

32.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Bras is 2 Nights, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (32.1%) caters to monthly stays (30+ nights) in Bras, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.1% of Bras hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
  • A 2-night minimum appears standard (32.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bras.

Bras Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20%)

Flexible

5 listings

20% of total

Moderate (40%)

Moderate

10 listings

40% of total

Firm (12%)

Firm

3 listings

12% of total

Strict (28%)

Strict

7 listings

28% of total

Cancellation Policy Insights for Bras

  • The prevailing Airbnb cancellation policy trend in Bras is Moderate, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40% market standard in Bras.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bras.

Bras STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bras

  • The overall average booking lead time for vacation rentals in Bras is 56 days.
  • Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Bras.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
  • Monitor your own booking lead times against these Bras averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bras (2025)

Amenity Prevalence

Amenity Insights for Bras

  • Essential amenities in Bras that guests expect include: Free parking on premises, Heating, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bras: Free parking on premises, Heating, Hot water, Wifi.
  • Prioritize adding missing essentials: Hot water, Wifi.
  • Consider adding popular differentiators like Hangers or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bras to stay competitive.

Bras Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bras

  • The typical guest profile for Airbnb in Bras consists of primarily domestic travelers (66%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 66.3% of guests.
  • Key international markets include France (66.3%) and Germany (10.6%).
  • Top languages spoken are French (35.1%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

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