Bormes-les-Mimosas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Bormes-les-Mimosas in 2025? Explore comprehensive Airbnb analytics for Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Bormes-les-Mimosas, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 652 active listings.
Whether you're considering an Airbnb investment in Bormes-les-Mimosas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bormes-les-Mimosas Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bormes-les-Mimosas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bormes-les-Mimosas (2025)
Understanding the monthly revenue variations for Airbnb listings in Bormes-les-Mimosas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bormes-les-Mimosas is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bormes-les-Mimosas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,304 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,318 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $699, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bormes-les-Mimosas
Bormes-les-Mimosas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bormes-les-Mimosas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bormes-les-Mimosas:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bormes-les-Mimosas
Average Daily Rate (ADR) Airbnb Trends in Bormes-les-Mimosas (2025)
Effective short term rental pricing strategy in Bormes-les-Mimosas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bormes-les-Mimosas typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Bormes-les-Mimosas
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Airbnb Seasonality Analysis & Trends in Bormes-les-Mimosas (2025)
Peak Season (August, July, May)
- Revenue averages $3,423 per month
- Occupancy rates average 56.0%
- Daily rates average $208
Shoulder Season
- Revenue averages $1,800 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $898 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $170
Seasonality Insights for Bormes-les-Mimosas
- The Airbnb seasonality in Bormes-les-Mimosas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bormes-les-Mimosas's highest earning potential, with monthly revenues capable of climbing to $3,997, occupancy reaching a high of 71.1%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $870, occupancy could drop to 22.4%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bormes-les-Mimosas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bormes-les-Mimosas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bormes-les-Mimosas (2025)
Exploring the top neighborhoods for short-term rentals in Bormes-les-Mimosas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lavandou Beach | Famous for its beautiful beaches and crystal-clear water, Lavandou Beach attracts both tourists and locals. Its picturesque views make it a top choice for beach lovers. | Lavandou Beach, Cap Benat, Les Treti Sables, La Fossette Beach, Randonnee Bormes Les Mimosas |
| Bormes Old Town | A charming medieval village that offers visitors scenic views, narrow streets, and a rich history. It draws cultural tourists and those who enjoy local traditions and gastronomy. | Bormes les Mimosas village, Fort de Brégançon, Eglise Saint-Trophyme, Moulin de Paillas, Café de la Plage |
| Port de Bormes | The lively harbor area hosts numerous restaurants and cafes, and serves as a starting point for boat trips. It's ideal for families and tourists seeking leisure activities. | Port de Bormes, Boat rentals, Local seafood restaurants, Bormes Beach, Water sports activities |
| La Favière | A vibrant seaside resort area perfect for families, offering rentals close to the beach with numerous amenities and activities. It is particularly busy in summer. | La Favière beach, Restaurants and shops, Moaï Beach, La Plage de l'Est, Water sports center |
| Cavalier | Known for its authentic coastal charm, it offers tranquil beach experiences away from the crowded tourist spots. It's popular with those who prefer serenity. | Cavalier beach, Nature trails, Domaine du Rayol, Café de la Plage, Quiet coves |
| Les Salins | Although it's a quieter area, Les Salins features beautiful beaches and natural scenery, appealing to nature lovers and tourists looking for relaxation. | Les Salins beach, Nature reserves, Walking trails, Secluded beaches, Picnic areas |
| La Croix Valmer | Offers beautiful coastal paths and wine routes, attracting hikers and wine enthusiasts. Its proximity to wine estates makes it a unique destination. | Domaine de la Croix, Vineyards, Hiking paths, Local markets, Restaurant terraces |
| Saint-Tropez | World-renowned for luxury and celebrity sightings, it's a major draw for high-end travelers. Investors can capitalize on its high demand for short-term rentals. | St. Tropez Beach, Port de Saint-Tropez, Citadel of St. Tropez, Pampelonne Beach, Nightclubs and bars |
Understanding Airbnb License Requirements & STR Laws in Bormes-les-Mimosas (2025)
Yes, Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bormes-les-Mimosas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Bormes-les-Mimosas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bormes-les-Mimosasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious villa with sea view and heated pool
Entire Place • 6 bedrooms
Renovated villa Gaou Benat splendid sea view pool
Entire Place • 4 bedrooms
House Pool Sea View
Entire Place • 3 bedrooms
☀️Var Panoramic Sea View. Heated swimming pool
Entire Place • 4 bedrooms
VILLA WITH PANORAMIC SEA VIEW AND POOL
Entire Place • 5 bedrooms
Beautiful house in the heart of Bormes les Mimosas
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bormes-les-Mimosas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bormes-les-Mimosas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Select'SoHome | 24 | $338,722 | 170 | 3.58/5.0 |
| Nathalie | 11 | $333,011 | 767 | 4.44/5.0 |
| Conciergerie Suzette | 13 | $244,648 | 110 | 4.36/5.0 |
| Hacena - Interhome Group | 22 | $203,331 | 66 | 2.50/5.0 |
| Host #452235750 | 7 | $198,141 | 2 | 0.00/5.0 |
| Mathieu | 2 | $169,326 | 17 | 4.86/5.0 |
| Jean-Luc | 1 | $163,149 | 6 | 5.00/5.0 |
| Pg | 3 | $150,160 | 16 | 4.89/5.0 |
| Holidu | 2 | $139,792 | 6 | 2.50/5.0 |
| Fabrice | 7 | $124,822 | 747 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bormes-les-Mimosas.
Dive Deeper: Advanced Bormes-les-Mimosas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bormes-les-Mimosas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBormes-les-Mimosas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bormes-les-Mimosas
- The Bormes-les-Mimosas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 652 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bormes-les-Mimosas, Apartment/Condo properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Bormes-les-Mimosas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bormes-les-Mimosas
- The dominant room capacity in Bormes-les-Mimosas is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Bormes-les-Mimosas, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bormes-les-Mimosas.
Bormes-les-Mimosas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bormes-les-Mimosas
- The most common guest capacity trend in Bormes-les-Mimosas vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bormes-les-Mimosas STR market, accounting for 55.3% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bormes-les-Mimosas.
- On average, properties in Bormes-les-Mimosas are equipped to host 4.6 guests.
Bormes-les-Mimosas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bormes-les-Mimosas
- The most common availability pattern in Bormes-les-Mimosas falls within the 271-366 days range, representing 55.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bormes-les-Mimosas (33.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bormes-les-Mimosas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
79 listings
12.9% of total
2 Nights
128 listings
20.9% of total
3 Nights
80 listings
13.1% of total
4-6 Nights
161 listings
26.4% of total
7-29 Nights
108 listings
17.7% of total
30+ Nights
55 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Bormes-les-Mimosas is 4-6 Nights, adopted by 26.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.4% of Bormes-les-Mimosas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bormes-les-Mimosas.
Bormes-les-Mimosas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.6% of total
Flexible
63 listings
12.8% of total
Moderate
103 listings
20.9% of total
Firm
168 listings
34.1% of total
Strict
156 listings
31.6% of total
Cancellation Policy Insights for Bormes-les-Mimosas
- The prevailing Airbnb cancellation policy trend in Bormes-les-Mimosas is Firm, used by 34.1% of listings.
- A majority (65.7%) of hosts in Bormes-les-Mimosas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Bormes-les-Mimosas.
- With 31.6% using Strict terms, this is a viable option in Bormes-les-Mimosas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bormes-les-Mimosas.
Bormes-les-Mimosas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bormes-les-Mimosas
- The overall average booking lead time for vacation rentals in Bormes-les-Mimosas is 62 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Bormes-les-Mimosas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Bormes-les-Mimosas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bormes-les-Mimosas (2025)
Amenity Prevalence
Amenity Insights for Bormes-les-Mimosas
- Essential amenities in Bormes-les-Mimosas that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bormes-les-Mimosas: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bormes-les-Mimosas to stay competitive.
Bormes-les-Mimosas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bormes-les-Mimosas
- The typical guest profile for Airbnb in Bormes-les-Mimosas consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.5% of guests.
- Key international markets include France (75.5%) and Germany (7.8%).
- Top languages spoken are French (38.4%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bormes-les-Mimosas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |