Viens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Viens in 2025? Explore comprehensive Airbnb analytics for Viens, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Viens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Viens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viens (2025)
Understanding the monthly revenue variations for Airbnb listings in Viens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viens is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,147+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,776 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viens
Viens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viens:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viens
Average Daily Rate (ADR) Airbnb Trends in Viens (2025)
Effective short term rental pricing strategy in Viens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viens typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Viens
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Airbnb Seasonality Analysis & Trends in Viens (2025)
Peak Season (August, July, June)
- Revenue averages $4,116 per month
- Occupancy rates average 60.3%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,692 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $209
Low Season (January, February, March)
- Revenue drops to average $1,544 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $214
Seasonality Insights for Viens
- The Airbnb seasonality in Viens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viens's highest earning potential, with monthly revenues capable of climbing to $4,544, occupancy reaching a high of 70.5%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,176, occupancy could drop to 22.8%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viens (2025)
Exploring the top neighborhoods for short-term rentals in Viens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vieux Lyon | Historic old town with Renaissance architecture and narrow cobbled streets. A UNESCO World Heritage site, attracting tourists looking for culture, history, and local cuisine. | Basilica of Notre-Dame de Fourvière, Place du Souvenir, Traboules, Lyon Cathedral, Rue Saint-Jean, Old Lyon's bouchons |
| Lyon Part-Dieu | Main business district of Lyon, featuring shopping centers and offices. Ideal for business travelers attending conferences or working in the area, with convenient transport links. | Part-Dieu Shopping Center, Lyon Part-Dieu train station, Les Halles de Lyon, Museum of Contemporary Art, Parc de la Tête d'Or |
| La Croix-Rousse | Charming neighborhood known for its artistic vibe, silk-weaving history, and vibrant market culture. Popular with artists and those looking for a laid-back atmosphere. | La Croix-Rousse markets, Mur des Canuts, Fourvière, Traboules, Tete d'Or Park |
| Confluence | Modern district at the confluence of the Rhône and Saône rivers, known for contemporary architecture and eco-friendly initiatives. Attracts tourists interested in urban innovation. | Confluence Museum, Shopping center, Park de la Confluence, Riverfront promenades |
| Rhône-Alpes ski resorts | Region known for its amazing ski resorts, attracting winter sports enthusiasts and vacationers during peak snow season. Great potential for hosting Airbnb during winter holidays. | Val Thorens, Chamonix, Les Deux Alpes, Megeve, Espace Killy |
| Lyon Presqu'île | Vibrant commercial area between the two rivers, full of shops, restaurants, and cultural venues. Perfect for tourists wanting a lively and central location. | Place Bellecour, Rue de la République, Teatro de la Croix-Rousse, Palais de Justice |
| Winery Estates near Lyon | Surrounding Lyon are several renowned wine regions. Ideal for guests looking for vineyard tours and wine tasting experiences, popular during the harvest season. | Beaujolais region, Côte-Rôtie vineyards, Morgon, Chénas wine tours |
| Lyon's Street Art Scene | Lyon is known for its vibrant street art, attracting tourists eager to discover this urban art culture and participate in street art tours. | Walls of Lyon, Street Art Workshops, Street Art Shows, Mur de la Paix |
Understanding Airbnb License Requirements & STR Laws in Viens (2025)
While Viens, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viens to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Viens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family home with views, pool, and tennis
Entire Place • 5 bedrooms
Beautiful Bastide, Luberon view, Heated pool
Entire Place • 6 bedrooms
7 bedroom villa with pool, gardens and tennis
Entire Place • 7 bedrooms
5 bedroom villa with pool, gardens and tennis
Entire Place • 5 bedrooms
Beautiful mas and its view on the Luberon
Entire Place • 4 bedrooms
House not overlooked with view and pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christiane | 5 | $184,251 | 41 | 4.00/5.0 |
| Stephanie | 1 | $110,930 | 7 | 4.86/5.0 |
| Marie & Benoit | 1 | $107,611 | 16 | 5.00/5.0 |
| Tatiana | 3 | $77,521 | 121 | 4.94/5.0 |
| Agnes | 2 | $60,208 | 14 | 2.50/5.0 |
| Anthony | 1 | $41,572 | 16 | 4.94/5.0 |
| Agnès | 1 | $29,463 | 19 | 5.00/5.0 |
| Host #472694401 | 1 | $26,704 | 0 | 0.00/5.0 |
| Mireille | 1 | $26,159 | 51 | 4.94/5.0 |
| Jocelyne | 1 | $25,840 | 135 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viens.
Dive Deeper: Advanced Viens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viens
- The Viens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viens, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 9.6%) offer potential for unique stay experiences.
Viens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viens
- The dominant room capacity in Viens is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 47.7% of the active Airbnb listings in Viens, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viens.
Viens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viens
- The most common guest capacity trend in Viens vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Viens STR market, accounting for 64.3% of listings.
- 47.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viens.
- On average, properties in Viens are equipped to host 4.8 guests.
Viens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viens
- The most common availability pattern in Viens falls within the 181-270 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viens (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
10.5% of total
2 Nights
10 listings
26.3% of total
3 Nights
6 listings
15.8% of total
4-6 Nights
12 listings
31.6% of total
7-29 Nights
3 listings
7.9% of total
30+ Nights
3 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Viens is 4-6 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.6% of Viens hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viens.
Viens Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.8% of total
Flexible
6 listings
16.7% of total
Moderate
8 listings
22.2% of total
Firm
10 listings
27.8% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Viens
- The prevailing Airbnb cancellation policy trend in Viens is Strict, used by 30.6% of listings.
- A majority (58.4%) of hosts in Viens utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.6% market standard in Viens.
- With 30.6% using Strict terms, this is a viable option in Viens, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Viens.
Viens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viens
- The overall average booking lead time for vacation rentals in Viens is 51 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Viens.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Viens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viens (2025)
Amenity Prevalence
Amenity Insights for Viens
- Essential amenities in Viens that guests expect include: Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Viens.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viens: Hot water, Heating.
- Prioritize adding missing essentials: Hot water, Heating.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viens to stay competitive.
Viens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viens
- The typical guest profile for Airbnb in Viens consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 72.0% of guests.
- Key international markets include France (72%) and Germany (7.5%).
- Top languages spoken are French (35.5%) followed by English (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |