Tourrettes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tourrettes in 2025? Explore comprehensive Airbnb analytics for Tourrettes, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Tourrettes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Tourrettes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tourrettes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tourrettes Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$243
The average rental revenue earned for an occupied room per day in Tourrettes.
Occupancy Rate(?)
39.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,236
Typical annual income for an Airbnb listing in Tourrettes. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.2%
Significant decrease (-13.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tourrettes.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Tourrettes.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tourrettes (2025)

Understanding the monthly revenue variations for Airbnb listings in Tourrettes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tourrettes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tourrettes across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,975+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,498 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,268 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $678, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tourrettes

Tourrettes Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tourrettes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tourrettes:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tourrettes

Average Daily Rate (ADR) Airbnb Trends in Tourrettes (2025)

Effective short term rental pricing strategy in Tourrettes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tourrettes typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $541+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $93 per night.

Average Daily Rate (ADR) Trend by Month in Tourrettes

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Airbnb Seasonality Analysis & Trends in Tourrettes (2025)

Peak Season (August, July, June)
  • Revenue averages $4,110 per month
  • Occupancy rates average 48.3%
  • Daily rates average $358
Shoulder Season
  • Revenue averages $2,292 per month
  • Occupancy maintains around 33.5%
  • Daily rates hold near $315
Low Season (January, March, December)
  • Revenue drops to average $1,592 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $238

Seasonality Insights for Tourrettes

  • The Airbnb seasonality in Tourrettes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tourrettes's highest earning potential, with monthly revenues capable of climbing to $4,580, occupancy reaching a high of 64.5%, and ADRs peaking at $362.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,507, occupancy could drop to 21.8%, and ADRs may adjust down to $225.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tourrettes.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tourrettes seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tourrettes (2025)

Exploring the top neighborhoods for short-term rentals in Tourrettes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Tourrettes Village
Charming Provencal village known for its beautiful landscapes and traditional architecture. Attracts tourists looking for an authentic French countryside experience.
Saint-Victor Chapel, Golf de Terre Blanche, Provencal markets, Scenic hiking trails, Nearby vineyards
Nearby Grasse
Famous for its perfume industry and historical sites, Grasse attracts many visitors interested in fragrance and history, making it a popular day trip from Tourrettes.
International Perfume Museum, Grasse Cathedral, Old Town charm, Perfume factories, Lavender fields
Côte d'Azur Coast
The stunning French Riviera coastline is just a short drive away, offering beautiful beaches and glamorous attractions, appealing to upscale tourists.
Nice, Cannes, Antibes, St. Tropez beaches, La Croisette promenade
Montauroux
Close to Tourrettes, this picturesque village provides a tranquil atmosphere and is ideal for hosting guests looking for relaxation and nature.
Lac de Saint-Cassien, Château de Montauroux, Hiking trails, Cafes and shops, Traditional Provencal life
Callian
Another nearby village with beautiful views and historic architecture, Callian is perfect for visitors interested in quaint village life and outdoor activities.
Historic castle, Art galleries, Charming fountains, Nearby hiking, Local gastronomy
Fayence
Known for its medieval charm and traditional crafts, Fayence offers a unique cultural experience close to Tourrettes, attracting art lovers and nature enthusiasts alike.
Fayence's Old Town, Local pottery shops, Hiking in Théoule-sur-Mer, Cultural festivals, Wine tasting
Lake Saint-Cassien
A beautiful lake perfect for water sports and relaxation. This natural attraction brings tourists looking for aquatic activities and scenic views.
Lakeside beaches, Water sports activities, Picnic areas, Scenic boat rides, Nature trails
Provence Region
This region is famous for its lavender fields, vineyards, and beautiful landscapes, drawing in tourists throughout the year.
Lavender fields, Vineyards, Historic towns like Aix-en-Provence, Scenic drives, Local markets

Understanding Airbnb License Requirements & STR Laws in Tourrettes (2025)

While Tourrettes, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tourrettes to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Tourrettes (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tourrettesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury private villa. Amazing views, infinity pool

Luxury private villa. Amazing views, infinity pool

Entire Place • 5 bedrooms

$306,234
Revenue
48.0%
Occupancy
$1383.76
Daily Rate
Chateau du Puy Tower Suites w/ Best views

Chateau du Puy Tower Suites w/ Best views

Entire Place • 2 bedrooms

$53,873
Revenue
47.8%
Occupancy
$378.79
Daily Rate
MAS PROVENCAL 19th century

MAS PROVENCAL 19th century

Entire Place • 4 bedrooms

$44,825
Revenue
34.1%
Occupancy
$472.24
Daily Rate
Green Club. Modern classic residence with pool.

Green Club. Modern classic residence with pool.

Entire Place • 4 bedrooms

$44,570
Revenue
60.1%
Occupancy
$312.85
Daily Rate
Lovely charming villa with pool

Lovely charming villa with pool

Entire Place • 5 bedrooms

$43,866
Revenue
32.7%
Occupancy
$381.43
Daily Rate
Beautiful duplex with terrace

Beautiful duplex with terrace

Entire Place • 2 bedrooms

$38,645
Revenue
35.9%
Occupancy
$182.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tourrettes (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tourrettes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mark1$306,234125.00/5.0
Kika1$53,873604.97/5.0
Sonsoles1$44,82584.88/5.0
Chantal1$44,570324.97/5.0
Eric1$43,86694.89/5.0
Faventia Loca1$38,64545.00/5.0
Raymonde1$37,80184.63/5.0
Sophie1$32,491344.91/5.0
Christine1$32,171145.00/5.0
Joelle1$28,76665.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tourrettes.

Dive Deeper: Advanced Tourrettes STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tourrettes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tourrettes Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tourrettes

  • The Tourrettes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tourrettes, House properties are the most common (78.5%), reflecting the local real estate landscape.
  • Houses represent a significant 78.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, others (combined 6.1%) offer potential for unique stay experiences.

Tourrettes Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tourrettes

  • The dominant room capacity in Tourrettes is 2 bedrooms listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 53.9% of the active Airbnb listings in Tourrettes, indicating a high concentration in these sizes.
  • A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tourrettes.

Tourrettes Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tourrettes

  • The most common guest capacity trend in Tourrettes vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Tourrettes STR market, accounting for 50.8% of listings.
  • 44.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tourrettes.
  • On average, properties in Tourrettes are equipped to host 5.0 guests.

Tourrettes Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tourrettes

  • The most common availability pattern in Tourrettes falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Tourrettes (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tourrettes Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.1%)

1 Night

8 listings

13.1% of total

2 Nights (19.7%)

2 Nights

12 listings

19.7% of total

3 Nights (16.4%)

3 Nights

10 listings

16.4% of total

4-6 Nights (23%)

4-6 Nights

14 listings

23% of total

7-29 Nights (14.8%)

7-29 Nights

9 listings

14.8% of total

30+ Nights (13.1%)

30+ Nights

8 listings

13.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Tourrettes is 4-6 Nights, adopted by 23% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (13.1%) caters to monthly stays (30+ nights) in Tourrettes, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 23% of Tourrettes hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tourrettes.

Tourrettes Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

1 listings

2.1% of total

Flexible (22.9%)

Flexible

11 listings

22.9% of total

Moderate (14.6%)

Moderate

7 listings

14.6% of total

Firm (35.4%)

Firm

17 listings

35.4% of total

Strict (25%)

Strict

12 listings

25% of total

Cancellation Policy Insights for Tourrettes

  • The prevailing Airbnb cancellation policy trend in Tourrettes is Firm, used by 35.4% of listings.
  • A majority (60.4%) of hosts in Tourrettes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.4% market standard in Tourrettes.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tourrettes.

Tourrettes STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tourrettes

  • The overall average booking lead time for vacation rentals in Tourrettes is 61 days.
  • Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Tourrettes.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Tourrettes averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tourrettes (2025)

Amenity Prevalence

Amenity Insights for Tourrettes

  • Essential amenities in Tourrettes that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tourrettes: Wifi, Kitchen.
  • Prioritize adding missing essentials: Wifi, Kitchen.
  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tourrettes to stay competitive.

Tourrettes Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tourrettes

  • The typical guest profile for Airbnb in Tourrettes consists of a mix of domestic (59%) and international guests, often arriving from nearby Nice, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 58.6% of guests.
  • Key international markets include France (58.6%) and United Kingdom (8.7%).
  • Top languages spoken are French (36.5%) followed by English (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tourrettes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Saint-Tropez742$3,498$506.5741%
Èze153$3,168$345.8447%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%

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