Toulon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Toulon in 2025? Explore comprehensive Airbnb analytics for Toulon, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Toulon, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,642 active listings.
Whether you're considering an Airbnb investment in Toulon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toulon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toulon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toulon (2025)
Understanding the monthly revenue variations for Airbnb listings in Toulon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toulon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toulon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,709+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,793 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,113 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $586, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toulon
Toulon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toulon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toulon:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toulon
Average Daily Rate (ADR) Airbnb Trends in Toulon (2025)
Effective short term rental pricing strategy in Toulon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toulon typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Toulon
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Airbnb Seasonality Analysis & Trends in Toulon (2025)
Peak Season (August, July, May)
- Revenue averages $2,087 per month
- Occupancy rates average 54.9%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,389 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $104
Low Season (January, February, March)
- Revenue drops to average $838 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $99
Seasonality Insights for Toulon
- The Airbnb seasonality in Toulon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toulon's highest earning potential, with monthly revenues capable of climbing to $2,424, occupancy reaching a high of 67.6%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $811, occupancy could drop to 33.8%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toulon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toulon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toulon (2025)
Exploring the top neighborhoods for short-term rentals in Toulon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Port | A vibrant harbor area of Toulon with a lively atmosphere, ideal for tourists seeking beautiful waterfront views and access to local restaurants and shops. | Toulon Marina, Toulon Market, Les plages du Mourillon, Libération Square |
| Mourillon | A popular beach district known for its sandy beaches and family-friendly vibe. Great for those looking to relax by the sea while being close to the city center. | Mourillon Beach, Provence Coast, Toulon Zoo, Fort Saint Louis |
| Old Town (Centre Historique) | The historical heart of Toulon, filled with narrow streets, charming shops, and local cafés. Attracts tourists interested in culture and history. | Place de la Liberté, Toulon Cathedral, Theatre Liberté, Maison de la Culture |
| Les Routes de la Lavande | Scenic area just outside Toulon, known for its beautiful lavender fields and picturesque landscapes. Perfect for guests looking for a countryside retreat. | Lavender Fields, Hiking Trails, Local Vineyards |
| Sanary-sur-Mer | A charming coastal town near Toulon with beautiful beaches and a lovely harbor. Ideal for guests who enjoy small-town charm and seaside relaxation. | Sanary Beach, Mercado Sanary, Historic Harbor, Wine Tasting |
| Six-Fours-les-Plages | Known for its stunning beaches and coastal paths, this area attracts families and beach lovers looking for water activities. | Brusc Beach, Coves of Port d'Alon, Snapshots of the Mediterranean |
| Cap Sicié | A natural park area perfect for outdoors enthusiasts looking for hiking and breathtaking views of the Mediterranean Sea. | Cap Sicié Coastal Path, Hiking Trails, Scenic Lookouts |
| Tamaris | A serene suburb with a relaxed atmosphere, offering both nature and proximity to Toulon's bustling center, great for travelers looking for peace. | Tamaris Beach, Local Parks, Seafront Walks |
Understanding Airbnb License Requirements & STR Laws in Toulon (2025)
While Toulon, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toulon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Toulon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toulonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"La Masure", unique, waterfront house
Entire Place • 6 bedrooms
Anse Méjean, great landscape, right by the seaside
Entire Place • 5 bedrooms
Beautiful property facing Toulon harbor
Entire Place • 6 bedrooms
Sea view villa, pool/spa, walking distance to beaches
Entire Place • 5 bedrooms
Domaine de la Jausserane - Villa Jausserane
Entire Place • 3 bedrooms
charming family villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toulon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toulon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laurence Et François | 36 | $491,995 | 1694 | 4.53/5.0 |
| Christopher | 16 | $357,775 | 902 | 4.54/5.0 |
| Roman | 19 | $308,366 | 231 | 4.21/5.0 |
| Sarah | 12 | $274,601 | 430 | 4.76/5.0 |
| Harry | 18 | $267,504 | 2496 | 4.83/5.0 |
| GregBnb | 32 | $207,722 | 1886 | 4.39/5.0 |
| Marjory | 12 | $182,005 | 61 | 3.51/5.0 |
| Jérôme | 10 | $173,694 | 141 | 4.70/5.0 |
| Olivier | 1 | $166,115 | 19 | 4.84/5.0 |
| Ouikey | 15 | $149,005 | 79 | 2.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toulon.
Dive Deeper: Advanced Toulon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toulon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToulon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toulon
- The Toulon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 1,642 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toulon, Apartment/Condo properties are the most common (79.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Toulon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toulon
- The dominant room capacity in Toulon is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Toulon, indicating a high concentration in these sizes.
Toulon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toulon
- The most common guest capacity trend in Toulon vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Toulon STR market, accounting for 65.0% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toulon.
- On average, properties in Toulon are equipped to host 3.6 guests.
Toulon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toulon
- The most common availability pattern in Toulon falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Toulon (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toulon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
366 listings
25.2% of total
2 Nights
346 listings
23.8% of total
3 Nights
224 listings
15.4% of total
4-6 Nights
247 listings
17% of total
7-29 Nights
113 listings
7.8% of total
30+ Nights
156 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Toulon is 1 Night, adopted by 25.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Toulon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.2% of Toulon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toulon.
Toulon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
37 listings
2.8% of total
Flexible
382 listings
29.3% of total
Moderate
380 listings
29.1% of total
Firm
247 listings
18.9% of total
Strict
259 listings
19.8% of total
Cancellation Policy Insights for Toulon
- The prevailing Airbnb cancellation policy trend in Toulon is Flexible, used by 29.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (38.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.3% market standard in Toulon.
- Regularly review your cancellation policy against competitors and market demand shifts in Toulon.
Toulon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toulon
- The overall average booking lead time for vacation rentals in Toulon is 44 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Toulon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Toulon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toulon (2025)
Amenity Prevalence
Amenity Insights for Toulon
- Essential amenities in Toulon that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toulon: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toulon to stay competitive.
Toulon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toulon
- The typical guest profile for Airbnb in Toulon consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.2% of guests.
- Key international markets include France (76.2%) and Germany (4.7%).
- Top languages spoken are French (38.9%) followed by English (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toulon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |