Théoule-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Théoule-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Théoule-sur-Mer, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Théoule-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 261 active listings.
Whether you're considering an Airbnb investment in Théoule-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Théoule-sur-Mer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Théoule-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Théoule-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Théoule-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Théoule-sur-Mer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Théoule-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,790+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,328 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,740 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $984, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Théoule-sur-Mer
Théoule-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Théoule-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Théoule-sur-Mer:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Théoule-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Théoule-sur-Mer (2025)
Effective short term rental pricing strategy in Théoule-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Théoule-sur-Mer typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $659+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Théoule-sur-Mer
Get Live Théoule-sur-Mer Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Théoule-sur-Mer (2025)
Peak Season (August, July, June)
- Revenue averages $5,303 per month
- Occupancy rates average 55.2%
- Daily rates average $324
Shoulder Season
- Revenue averages $2,660 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $289
Low Season (January, February, November)
- Revenue drops to average $1,379 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $268
Seasonality Insights for Théoule-sur-Mer
- The Airbnb seasonality in Théoule-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Théoule-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $6,049, occupancy reaching a high of 67.7%, and ADRs peaking at $329.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,282, occupancy could drop to 21.4%, and ADRs may adjust down to $260.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Théoule-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Théoule-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Théoule-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Théoule-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Trayas | A picturesque coastal area known for its beautiful beaches, stunning views of the Mediterranean, and proximity to hiking trails in the Esterel Massif. Ideal for those seeking a serene beach vacation. | Calanque de Maubois, Historic Fort de la Pointe de l'Aiguille, Plage du Trayas, Hiking trails in Esterel, Scenic viewpoints |
| Theoule Beach | A charming beach area that offers direct beach access, beautiful waterfront views, and a relaxed atmosphere. Perfect for families and sun-seekers. | Theoule-sur-Mer Beach, La Rague Beach, Cannes Marina, Quiet waterfront restaurants, Water sports activities |
| Port de la Rague | A vibrant marina area popular with boating enthusiasts and those looking to enjoy watersports. Family-friendly and scenic, with amenities nearby. | Marina de la Rague, Boat rentals, Nearby market, Walking paths along the coast, Café terraces with views |
| Sandy Beach | Known for its soft sandy beaches and shallow waters, this area is favored by families with children and beachgoers looking for relaxation. | Sandy public beaches, Beach volleyball courts, Children's play areas, Sunbeds and umbrellas rentals, Ocean-side cafés |
| Esterel Massif | A stunning natural park with red rocky cliffs and extensive hiking trails, attracting nature lovers and adventure seekers looking for outdoor experiences. | Hiking trails, Panoramic viewpoints, Picnic areas, Cycling routes, Abundant wildlife |
| Côte d'Azur Nature Park | A beautiful natural park that offers hiking trails and a chance to experience the region's diverse flora and fauna. Great for eco-tourism. | Hiking paths, Biodiversity, Guided nature tours, Scenic landscapes, Flora observation |
| Historic Town Center | The heart of Théoule-sur-Mer, with charming streets, local shops, restaurants, and cultural sites. Attracts tourists looking for authentic local experiences. | Local markets, Town Hall, Cafés with local pastries, Art galleries, Traditional Provençal architecture |
| Aiguille de l'Esterel | A popular viewpoint and hiking destination with breathtaking views of the Mediterranean. A must-visit for those who appreciate nature and photography. | Scenic hiking trails, Breathtaking sea views, Photography spots, Picnic areas, Wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Théoule-sur-Mer (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Théoule-sur-Mer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Théoule-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Théoule-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Théoule-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Villa at Theoule. NEW 7-bed Oasis in Cannes
Entire Place • 7 bedrooms
Villa Le Trident
Entire Place • 6 bedrooms
Sumptuous villa with sea view and its renovated
Entire Place • 4 bedrooms
Les Oules Vertes YourHostHelper ranked 3*
Entire Place • 2 bedrooms
Villa Terres Rouges
Entire Place • 4 bedrooms
AMAZING SEA VIEW
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Théoule-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Théoule-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danni | 1 | $232,776 | 15 | 5.00/5.0 |
| Rémi | 4 | $180,640 | 89 | 4.87/5.0 |
| Host #8482483 | 1 | $158,889 | 0 | 0.00/5.0 |
| Florian & Nicolas | 3 | $149,228 | 140 | 3.25/5.0 |
| Bird | 1 | $132,194 | 23 | 5.00/5.0 |
| Vanessa | 1 | $127,864 | 25 | 4.96/5.0 |
| Frederic | 1 | $121,892 | 49 | 4.94/5.0 |
| Manon | 1 | $115,631 | 44 | 4.98/5.0 |
| Soso | 1 | $114,364 | 29 | 4.76/5.0 |
| Patrick & Francoise | 1 | $110,596 | 38 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Théoule-sur-Mer.
Dive Deeper: Advanced Théoule-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Théoule-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThéoule-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Théoule-sur-Mer
- The Théoule-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 261 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Théoule-sur-Mer, Apartment/Condo properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.2%) offer potential for unique stay experiences.
Théoule-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Théoule-sur-Mer
- The dominant room capacity in Théoule-sur-Mer is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Théoule-sur-Mer, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Théoule-sur-Mer.
Théoule-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Théoule-sur-Mer
- The most common guest capacity trend in Théoule-sur-Mer vacation rentals is listings accommodating 4 guests (46.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Théoule-sur-Mer STR market, accounting for 63.6% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Théoule-sur-Mer.
- On average, properties in Théoule-sur-Mer are equipped to host 4.8 guests.
Théoule-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Théoule-sur-Mer
- The most common availability pattern in Théoule-sur-Mer falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Théoule-sur-Mer (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Théoule-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
5% of total
2 Nights
27 listings
11.3% of total
3 Nights
42 listings
17.5% of total
4-6 Nights
79 listings
32.9% of total
7-29 Nights
61 listings
25.4% of total
30+ Nights
19 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Théoule-sur-Mer is 4-6 Nights, adopted by 32.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.9% of Théoule-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Théoule-sur-Mer.
Théoule-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2% of total
Super Strict 60 Days
5 listings
2.5% of total
Flexible
21 listings
10.3% of total
Moderate
30 listings
14.8% of total
Firm
62 listings
30.5% of total
Strict
81 listings
39.9% of total
Cancellation Policy Insights for Théoule-sur-Mer
- The prevailing Airbnb cancellation policy trend in Théoule-sur-Mer is Strict, used by 39.9% of listings.
- A majority (70.4%) of hosts in Théoule-sur-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.9% market standard in Théoule-sur-Mer.
- With 39.9% using Strict terms, this is a viable option in Théoule-sur-Mer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Théoule-sur-Mer.
Théoule-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Théoule-sur-Mer
- The overall average booking lead time for vacation rentals in Théoule-sur-Mer is 63 days.
- Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Théoule-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Théoule-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Théoule-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for Théoule-sur-Mer
- Essential amenities in Théoule-sur-Mer that guests expect include: Kitchen, TV, Washer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Théoule-sur-Mer: Kitchen, TV, Washer, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Washer, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Théoule-sur-Mer to stay competitive.
Théoule-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Théoule-sur-Mer
- The typical guest profile for Airbnb in Théoule-sur-Mer consists of a mix of domestic (46%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 46.1% of guests.
- Key international markets include France (46.1%) and Germany (12.5%).
- Top languages spoken are English (36.8%) followed by French (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Théoule-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |