Saint-Maximin-la-Sainte-Baume Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Maximin-la-Sainte-Baume in 2025? Explore comprehensive Airbnb analytics for Saint-Maximin-la-Sainte-Baume, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Saint-Maximin-la-Sainte-Baume, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 109 active listings.

Whether you're considering an Airbnb investment in Saint-Maximin-la-Sainte-Baume, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Maximin-la-Sainte-Baume Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Maximin-la-Sainte-Baume Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$164
The average rental revenue earned for an occupied room per day in Saint-Maximin-la-Sainte-Baume.
Occupancy Rate(?)
45.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,200
Typical annual income for an Airbnb listing in Saint-Maximin-la-Sainte-Baume. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.5%
Positive growth (4.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Maximin-la-Sainte-Baume.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Maximin-la-Sainte-Baume.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
109
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Maximin-la-Sainte-Baume (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Maximin-la-Sainte-Baume is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Maximin-la-Sainte-Baume is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Maximin-la-Sainte-Baume across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,378 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,262 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $583, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Maximin-la-Sainte-Baume

Saint-Maximin-la-Sainte-Baume Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Maximin-la-Sainte-Baume STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Maximin-la-Sainte-Baume:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Maximin-la-Sainte-Baume

Average Daily Rate (ADR) Airbnb Trends in Saint-Maximin-la-Sainte-Baume (2025)

Effective short term rental pricing strategy in Saint-Maximin-la-Sainte-Baume involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Maximin-la-Sainte-Baume typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Maximin-la-Sainte-Baume

Get Live Saint-Maximin-la-Sainte-Baume Market Intelligence 👇

Discover Saint-Maximin-la-Sainte-Baume Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Saint-Maximin-la-Sainte-Baume (2025)

Peak Season (August, July, June)
  • Revenue averages $3,295 per month
  • Occupancy rates average 52.9%
  • Daily rates average $166
Shoulder Season
  • Revenue averages $1,732 per month
  • Occupancy maintains around 36.5%
  • Daily rates hold near $159
Low Season (January, February, March)
  • Revenue drops to average $783 per month
  • Occupancy decreases to average 31.2%
  • Daily rates adjust to average $147

Seasonality Insights for Saint-Maximin-la-Sainte-Baume

  • The Airbnb seasonality in Saint-Maximin-la-Sainte-Baume shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Maximin-la-Sainte-Baume's highest earning potential, with monthly revenues capable of climbing to $3,952, occupancy reaching a high of 64.6%, and ADRs peaking at $168.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $716, occupancy could drop to 28.4%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Maximin-la-Sainte-Baume.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Maximin-la-Sainte-Baume seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Maximin-la-Sainte-Baume (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Maximin-la-Sainte-Baume? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saint-Maximin-la-Sainte-Baume Centre
Charming town center with historical architecture, quaint streets, and local shops. Ideal for visitors looking for an authentic Provencal experience with proximity to restaurants and cafes.
Basilique Sainte-Marie-Madeleine, Les Cascades du Saut de la Fortune, Local Markets, Historic Town Square, Nearby hiking trails
Parc Naturel Régional de la Sainte-Baume
Beautiful natural park offering hiking trails, stunning views, and a peaceful environment. Great for nature lovers and those seeking outdoor activities in Provence.
Hiking Trails, Caves of Saint-Pont, Sainte Baume Grotto, Pic de Bertagne, Wildlife Watching
Nearby Aix-en-Provence
Renowned for its arts, culture, and vibrant atmosphere. A short drive from Saint-Maximin, attracting tourists who wish to explore the region's rich history and art.
Cézanne's Studio, Cours Mirabeau, Saint-Sauveur Cathedral, Aix Markets, Festival d'Aix
Le Luc
Quieter town with local charm and good accessibility to the surrounding areas. Perfect for families and visitors interested in a tranquil stay close to nature.
Château des Remparts, Local Vineyards, Le Luc-en-Provence Lake, Historic Buildings, Provencal Countryside
Brignoles
Lively town known for its medieval history and vibrant community. Hosts local events, markets, and festivals, making it a great base for tourists.
Saint-Sauveur Cathedral, Brignoles Castle, Local Vineyards, Historic Old Town, Provencal Festivals
La Sainte-Baume
A spiritual retreat location famous for its religious significance and breathtaking landscapes. Attracts visitors looking for serenity and spiritual hikes.
Basilique Notre-Dame de la Sainte-Baume, Walking Trails, Meditation Spaces, Panoramic Views, Heritage Sites
Toulon
A dynamic coastal city with beautiful beaches, a bustling harbor, and plenty of activities. Ideal for tourists wanting both culture and beach time.
Toulon Harbor, Musee National de la Marine, Le Mourillon Beach, Local Seafood Restaurants, Fort Saint Louis
Var countryside
Scenic rural areas offering wine tours, traditional markets, and authentic French countryside experiences. Perfect for travelers seeking peace and quiet.
Vineyards and Wineries, Lavender Fields, Local Farms, Scenic Drives, Charming Villages

Understanding Airbnb License Requirements & STR Laws in Saint-Maximin-la-Sainte-Baume (2025)

Yes, Saint-Maximin-la-Sainte-Baume, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Maximin-la-Sainte-Baume to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 71% licensed listings)

Top Performing Airbnb Properties in Saint-Maximin-la-Sainte-Baume (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Maximin-la-Sainte-Baumebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The exceptional Villa Hangaroa  in Provence.

The exceptional Villa Hangaroa in Provence.

Entire Place • 7 bedrooms

$111,584
Revenue
63.2%
Occupancy
$589.16
Daily Rate
Beautiful villa with swimming pool

Beautiful villa with swimming pool

Entire Place • 5 bedrooms

$97,308
Revenue
42.7%
Occupancy
$467.10
Daily Rate
Unique Provencal sheepfold, park, heated pool

Unique Provencal sheepfold, park, heated pool

Entire Place • 4 bedrooms

$52,602
Revenue
43.3%
Occupancy
$510.30
Daily Rate
Villa Les Deux Palmiers *Swimming Pool & Clim

Villa Les Deux Palmiers *Swimming Pool & Clim

Entire Place • 3 bedrooms

$50,330
Revenue
54.0%
Occupancy
$187.61
Daily Rate
Villa Mapame au coeur de la Provence verte

Villa Mapame au coeur de la Provence verte

Entire Place • 3 bedrooms

$40,345
Revenue
62.6%
Occupancy
$331.19
Daily Rate
A little slice of heaven with private garden & pool

A little slice of heaven with private garden & pool

Entire Place • 2 bedrooms

$40,328
Revenue
73.0%
Occupancy
$140.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Maximin-la-Sainte-Baume (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Maximin-la-Sainte-Baume based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
François Et Nathalie1$111,584175.00/5.0
Myriam1$97,308364.89/5.0
Conciergerie Les Maisons Du La4$75,561563.67/5.0
Emmanuelle2$58,567952.47/5.0
Kevin1$52,602244.92/5.0
Lidia3$45,1241053.30/5.0
Mélanie1$40,345204.95/5.0
Jos & Rémy1$38,073314.97/5.0
Host #3230689021$37,316144.93/5.0
Valentin1$36,14634.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Maximin-la-Sainte-Baume.

Dive Deeper: Advanced Saint-Maximin-la-Sainte-Baume STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Maximin-la-Sainte-Baume. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Maximin-la-Sainte-Baume Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Maximin-la-Sainte-Baume

  • The Saint-Maximin-la-Sainte-Baume Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 109 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Maximin-la-Sainte-Baume, House properties are the most common (65.1%), reflecting the local real estate landscape.
  • Houses represent a significant 65.1% portion, catering likely to families or larger groups.
  • The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.

Saint-Maximin-la-Sainte-Baume Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Maximin-la-Sainte-Baume

  • The dominant room capacity in Saint-Maximin-la-Sainte-Baume is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 48.6% of the active Airbnb listings in Saint-Maximin-la-Sainte-Baume, indicating a high concentration in these sizes.
  • A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Maximin-la-Sainte-Baume.

Saint-Maximin-la-Sainte-Baume Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Maximin-la-Sainte-Baume

  • The most common guest capacity trend in Saint-Maximin-la-Sainte-Baume vacation rentals is listings accommodating 2 guests (22%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Saint-Maximin-la-Sainte-Baume STR market, accounting for 40.3% of listings.
  • 40.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Maximin-la-Sainte-Baume.
  • On average, properties in Saint-Maximin-la-Sainte-Baume are equipped to host 4.3 guests.

Saint-Maximin-la-Sainte-Baume Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Maximin-la-Sainte-Baume

  • The most common availability pattern in Saint-Maximin-la-Sainte-Baume falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Maximin-la-Sainte-Baume (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Maximin-la-Sainte-Baume Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.6%)

1 Night

19 listings

18.6% of total

2 Nights (26.5%)

2 Nights

27 listings

26.5% of total

3 Nights (16.7%)

3 Nights

17 listings

16.7% of total

4-6 Nights (16.7%)

4-6 Nights

17 listings

16.7% of total

7-29 Nights (15.7%)

7-29 Nights

16 listings

15.7% of total

30+ Nights (5.9%)

30+ Nights

6 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Maximin-la-Sainte-Baume is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.5% of Saint-Maximin-la-Sainte-Baume hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Maximin-la-Sainte-Baume.

Saint-Maximin-la-Sainte-Baume Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28.6%)

Flexible

26 listings

28.6% of total

Moderate (31.9%)

Moderate

29 listings

31.9% of total

Firm (20.9%)

Firm

19 listings

20.9% of total

Strict (18.7%)

Strict

17 listings

18.7% of total

Cancellation Policy Insights for Saint-Maximin-la-Sainte-Baume

  • The prevailing Airbnb cancellation policy trend in Saint-Maximin-la-Sainte-Baume is Moderate, used by 31.9% of listings.
  • There's a relatively balanced mix between guest-friendly (60.5%) and stricter (39.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.9% market standard in Saint-Maximin-la-Sainte-Baume.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Maximin-la-Sainte-Baume.

Saint-Maximin-la-Sainte-Baume STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Maximin-la-Sainte-Baume

  • The overall average booking lead time for vacation rentals in Saint-Maximin-la-Sainte-Baume is 54 days.
  • Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Saint-Maximin-la-Sainte-Baume.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Maximin-la-Sainte-Baume averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Maximin-la-Sainte-Baume (2025)

Amenity Prevalence

Amenity Insights for Saint-Maximin-la-Sainte-Baume

  • Essential amenities in Saint-Maximin-la-Sainte-Baume that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Maximin-la-Sainte-Baume: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Maximin-la-Sainte-Baume to stay competitive.

Saint-Maximin-la-Sainte-Baume Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Maximin-la-Sainte-Baume

  • The typical guest profile for Airbnb in Saint-Maximin-la-Sainte-Baume consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 70.7% of guests.
  • Key international markets include France (70.7%) and Germany (5.2%).
  • Top languages spoken are French (36.9%) followed by English (35.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Maximin-la-Sainte-Baume Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

Maximize Your Airbnb Income in Saint-Maximin-la-Sainte-Baume

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights